{"id":210,"date":"2017-01-24T16:00:39","date_gmt":"2017-01-24T07:00:39","guid":{"rendered":"https:\/\/future-shop.jp\/media\/?p=210"},"modified":"2022-11-22T19:32:04","modified_gmt":"2022-11-22T10:32:04","slug":"ec_sp_use","status":"publish","type":"post","link":"https:\/\/www.future-shop.jp\/magazine\/ec_sp_use","title":{"rendered":"\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u65e5\u7c73\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u5229\u7528\u72b6\u6cc1\u6bd4\u8f03"},"content":{"rendered":"<h2>\u30a2\u30e1\u30ea\u30ab\u3067\u306e2016\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u58f2\u4e0a\u306f\uff1f<\/h2>\n<p>\u7c73\u30a2\u30c9\u30d3\u793e\u304c\u30a2\u30e1\u30ea\u30ab\u3067EC\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f234\u5104\u4eba\u3092\u5bfe\u8c61\u306b\u8abf\u67fb\u3092\u884c\u3063\u305f\u3068\u3053\u308d\u30012016\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\uff0811\/1-12\/20\uff09\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304b\u3089\u306e\u8cfc\u5165\u306f$16.63billion(1\u30c9\u30eb117\u5186\u63db\u7b97\u3067\u65e5\u672c\u5186\u306b\u3057\u30661\u51469457\u5104\u5186\uff09\u3068\u3001\u58f2\u4e0a\u5168\u4f53\u306e21%\u3092\u5360\u3081\u305f\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002<br 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href=\"https:\/\/www.future-shop.jp\/magazine\/whitepaper\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-13094 size-full\" src=\"\/magazine\/wp-content\/uploads\/2022\/11\/WP_DL_bnr_728_130.jpg\" alt=\"EC\u30fb\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u904b\u55b6\u304a\u5f79\u7acb\u3061\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\" width=\"100%\" \/><\/a><\/p>\n<h2>futureShop\u30b7\u30ea\u30fc\u30ba\u3092\u304a\u4f7f\u3044\u306e\u5e97\u8217\u69d8\u3067\u306f\u2026<\/h2>\n<p>futureshop\u30b7\u30ea\u30fc\u30ba\u3092\u5229\u7528\u4e2d\u306e2,200\u3092\u8d85\u3048\u308b\u5e97\u8217\u69d8\u3067\u306f\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304b\u3089\u306e\u8cfc\u5165\u306f\u7d0470\u5104\u5186\u3001\u58f2\u4e0a\u5168\u4f53\u306e48.4%\u3092\u5360\u3081\u3066\u3044\u307e\u3057\u305f\u3002<br 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omni-channel\u3067\u306f\u3001\u4f1a\u54e1\u306b\u5bfe\u3057\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3084\u4f1a\u54e1\u30b9\u30c6\u30fc\u30b8\u306a\u3069\u306b\u3088\u308b\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e\u9001\u4ed8\u5148\u306e\u7d5e\u8fbc\u3092\u884c\u3044\u3001\u53d7\u4fe1\u8005\u306b\u95a2\u9023\u304c\u3042\u308b\u5185\u5bb9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u9001\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u306b\u3082\u3001LINE\u3068\u81ea\u793eEC\u306eID\u3092\u9023\u643a\u3057\u3001\u767b\u9332\u8005\u306eLINE\u306b\u5148\u7a0b\u6319\u3052\u305f\u3088\u3046\u306a\u6761\u4ef6\u3067\u7d5e\u308a\u8fbc\u3093\u3060\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u9001\u4fe1\u3082\u53ef\u80fd\u3067\u3059\u3002<br \/>\n\u4f1a\u54e1\u3068One-to-one\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u3001\u3055\u3089\u306bLINE\u3068\u3044\u3046\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3068\u306e\u89aa\u548c\u6027\u304c\u9ad8\u304f\u3001\u9867\u5ba2\u306e\u6c17\u6301\u3061\u306b\u3088\u308a\u8fd1\u3044\u3068\u3053\u308d\u306b\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u9ad8\u3044\u53cd\u5fdc\u7387\u304c\u671f\u5f85\u3067\u304d\u3001\u5546\u54c1\u306e\u8a8d\u77e5\u306b\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001Amazon\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u5229\u7528\u3057\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304b\u3089\u306e\u521d\u56de\u8cfc\u5165\u8005\u3067\u3082\u7c21\u5358\u306b\u6c7a\u6e08\u3084\u4f1a\u54e1\u767b\u9332\u304c\u5b8c\u4e86\u3059\u308b\u300cAmazon 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\/>\n\u8cfc\u5165\u306b\u5fc5\u8981\u306a\u60c5\u5831\u306e\u5165\u529b\u304cPC\u3068\u6bd4\u8f03\u3057\u3066\u624b\u9593\u306b\u611f\u3058\u308b\u3068\u3044\u3063\u305f\u554f\u984c\u306e\u89e3\u6c7a\u3084\u3001\u300c\u30b9\u30ad\u30de\u6642\u9593\u300d\u300c\u306a\u304c\u3089\u6642\u9593\u300d\u306b\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3001<br \/>\nEC\u30b5\u30a4\u30c8\u304b\u3089\u306e\u96e2\u8131\u3084\u8cfc\u5165\u3092\u3064\u3044\u5fd8\u308c\u3066\u3057\u307e\u3063\u305f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u306e\u518d\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3002\u30ab\u30fc\u30c8\u6295\u5165\u4ee5\u964d\u306e\u8cfc\u5165\u5b8c\u4e86\u307e\u3067\u306e\u5c0e\u7dda\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h2>\u6c7a\u6e08\u65b9\u6cd5\u306f\u4f55\u304c\u5229\u7528\u3055\u308c\u3066\u3044\u305f\uff1f<\/h2>\n<p>\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u6c7a\u6e08\u65b9\u6cd5\u3068\u3057\u3066\u3088\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u305f\u300c\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\uff08\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u306e\u5229\u7528\u738745.3%\uff09\u300d\u306b\u300c\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u4fdd\u6301\u6a5f\u80fd\u300d\u3092\u5c0e\u5165\u3057\u3001\u4f1a\u54e1\u304c\u4e00\u5ea6\u5165\u529b\u3057\u305f\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u756a\u53f7\u3092\u4fdd\u5b58\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u6642\u306b\u518d\u5165\u529b\u306e\u5fc5\u8981\u3092\u7121\u304f\u3059\u4ed6\u306b\u3082\u3001\u300cAmazon Pay\uff08\u540c9.5%\uff09\u300d\u3001\u300cNP\u5f8c\u6255\u3044(\u540c6.1%)\u300d\u306e\u63d0\u4f9b\u3082\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u8cfc\u5165\u3057\u3084\u3059\u3044\u74b0\u5883\u3065\u304f\u308a\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3082\u3001futureshop\u3084futureshop omni-channel\u3067\u306f\u3053\u308c\u3089\u306e\u6a5f\u80fd\u3092\u65b0\u305f\u306b\u958b\u767a\u3059\u308b\u5fc5\u8981\u306a\u304f\u3001\u30b5\u30fc\u30d3\u30b9\u7533\u3057\u8fbc\u307f\u3084\u30bf\u30b0\u306e\u8cbc\u308a\u4ed8\u3051\u306a\u3069\u3001\u308f\u305a\u304b\u306a\u6e96\u5099\u3060\u3051\u3067\u5229\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u958b\u767a\u306b\u304b\u304b\u308b\u6642\u9593\u3084\u8cbb\u7528\u3092PDCA\u306b\u3088\u308b\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u5b8c\u4e86\u307e\u3067\u306e\u5c0e\u7dda\u6539\u5584\u306b\u5f53\u3066\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u3055\u3089\u306a\u308bE\u30b3\u30de\u30fc\u30b9\u4e8b\u696d\u306e\u767a\u5c55\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n<p>\u51fa\u5178\u5143\u3000\uff1a\u3000<a href=\"https:\/\/www.internetretailer.com\/2016\/12\/21\/small-screens-bring-big-holiday-sales\" target=\"_blank\" rel=\"noopener\">Internet Retailer: Small screens bring in big holiday sales<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30e1\u30ea\u30ab\u3067\u306e2016\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u58f2\u4e0a\u306f\uff1f 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