{"id":20735,"date":"2024-04-05T09:20:18","date_gmt":"2024-04-05T00:20:18","guid":{"rendered":"https:\/\/www.future-shop.jp\/magazine\/?p=20735"},"modified":"2025-02-21T20:35:11","modified_gmt":"2025-02-21T11:35:11","slug":"ecsite-kpi-list","status":"publish","type":"post","link":"https:\/\/www.future-shop.jp\/magazine\/ecsite-kpi-list","title":{"rendered":"EC\u30b5\u30a4\u30c8\u306eKPI\u3092\u4e00\u89a7\u3067\u7d39\u4ecb\uff01\u8a2d\u5b9a\u65b9\u6cd5\u304b\u3089\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u307e\u3067\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-20736\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2024\/04\/38ec0118119ab8e17805e863f3f83b37-1024x538.jpg\" alt=\"\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2024\/04\/38ec0118119ab8e17805e863f3f83b37-1024x538.jpg 1024w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2024\/04\/38ec0118119ab8e17805e863f3f83b37-300x158.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2024\/04\/38ec0118119ab8e17805e863f3f83b37-768x403.jpg 768w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2024\/04\/38ec0118119ab8e17805e863f3f83b37-1536x806.jpg 1536w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2024\/04\/38ec0118119ab8e17805e863f3f83b37-2048x1075.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u300cEC\u30b5\u30a4\u30c8\u904b\u55b6\u306e\u76ee\u6a19\u3068\u3057\u3066KPI\u3092\u8a2d\u5b9a\u3057\u305f\u3044\u304c\u3001\u3069\u306e\u3088\u3046\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u305d\u3082\u305d\u3082KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u304c\u308f\u304b\u3089\u306a\u3044\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u65b9\u306e\u306a\u304b\u306b\u306f\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a\u7591\u554f\u304c\u3042\u308b\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u8a18\u4e8b\u3067\u306f\u300cEC\u30b5\u30a4\u30c8\u306eKPI\u4e00\u89a7\u300d\u3068\u300cKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u300d\u3092\u4e2d\u5fc3\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u8a2d\u5b9a\u4e8b\u4f8b\u3082\u4ea4\u3048\u3066\u89e3\u8aac\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u305d\u3082\u305d\u3082KPI\u3068\u306f\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">KPI\u3068\u306f\u3001\u4e8b\u696d\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306b\u884c\u3046\u65e5\u3005\u306e\u6d3b\u52d5\u306e\u884c\u52d5\u6307\u6a19\u3092\u6307\u3057\u307e\u3059\u3002\u300cKey Performance Indicator\u300d\u3092\u7565\u3057\u305f\u8a00\u8449\u3067\u3042\u308a\u3001\u65e5\u672c\u8a9e\u3067\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d\u306e\u610f\u5473\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KPI\u3067\u306f\u3001\u4e8b\u696d\u3092\u6210\u529f\u3055\u305b\u308b\u3046\u3048\u3067\u300c\u6700\u7d42\u76ee\u6a19\uff08KGI\uff09\u9054\u6210\u306e\u305f\u3081\u306b\u3069\u308c\u304f\u3089\u3044\u306e\u6570\u5b57\u304c\u5fc5\u8981\u304b\u300d\u300c\u305d\u306e\u6570\u5b57\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u4f55\u3092\u884c\u3048\u3070\u3088\u3044\u306e\u304b\u300d\u3068\u3044\u3063\u305f\u30d7\u30ed\u30bb\u30b9\u3092\u6307\u6a19\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u300c\u5229\u76ca\u300d\u3092KGI\u3068\u3059\u308b\u5834\u5408\u306f\u300c\u58f2\u308a\u4e0a\u3052\u300d\u3068\u300c\u30b3\u30b9\u30c8\u300d\u304cKPI\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">KGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u3068\u306e\u9055\u3044<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">KGI\u306f\u3001\u4f01\u696d\u304c\u76ee\u6307\u3059\u6700\u7d42\u7684\u306a\u5b9a\u91cf\u76ee\u6a19\u3092\u6307\u3057\u307e\u3059\u3002\u300cKey Goal Indicator\u300d\u3092\u7565\u3057\u305f\u8a00\u8449\u3067\u3042\u308a\u3001\u65e5\u672c\u8a9e\u3067\u300c\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u300d\u306e\u610f\u5473\u3067\u3059\u3002\u591a\u304f\u306e\u5834\u5408\u306f\u300c\u58f2\u308a\u4e0a\u3052\u300d\u3084\u300c\u5229\u76ca\u300d\u304cKGI\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KPI\u306f\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\u306e\u305f\u3081\u300cKPI\u9054\u6210\u306b\u3088\u3063\u3066\u3001KGI\u9054\u6210\u304c\u5b9f\u73fe\u3067\u304d\u308b\u300d\u3068\u3044\u3046\u95a2\u4fc2\u6027\u306b\u306a\u3063\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">KSF\uff08\u91cd\u8981\u6210\u529f\u8981\u56e0\uff09\u3068\u306e\u9055\u3044<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">KSF\u306f\u3001KGI\u9054\u6210\u306e\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u56e0\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002\u300cKey Success Factor\u300d\u3092\u7565\u3057\u305f\u8a00\u8449\u3067\u3042\u308a\u3001\u65e5\u672c\u8a9e\u3067\u300c\u91cd\u8981\u6210\u529f\u8981\u56e0\u300d\u306e\u610f\u5473\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001KGI\u300c\u3007\u5e74\u5f8c\u306b\u58f2\u4e0a\u3007\u3007\u4e07\u5186\u3092\u9054\u6210\u3059\u308b\u300d\u306b\u5411\u3051\u3066\u9867\u5ba2\u5358\u4fa1\u3092\u91cd\u8996\u3059\u308b\u5834\u5408\u3001KSF\u306f\u300c\u9867\u5ba2\u5358\u4fa1\u306e\u5411\u4e0a\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001CSF\uff08Critical Success Factor\uff09\u3082KSF\u3068\u540c\u7fa9\u3067\u3042\u308a\u3001\u540c\u3058\u610f\u5473\u3067\u6271\u308f\u308c\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">KPI\u306e\u91cd\u8981\u6027<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u904b\u55b6\u306eKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u9069\u5207\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3046\u3048\u3067KPI\u306f\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KPI\u304c\u306a\u3044\u5834\u5408\u3001\u610f\u601d\u6c7a\u5b9a\u304c\u4e3b\u89b3\u3084\u611f\u60c5\u306b\u5de6\u53f3\u3055\u308c\u308b\u5371\u967a\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306bEC\u30b5\u30a4\u30c8\u306f\u5b9f\u5e97\u8217\u3068\u6bd4\u3079\u3066\u30c7\u30fc\u30bf\u91cf\u304c\u81a8\u5927\u306a\u305f\u3081\u3001\u884c\u52d5\u306e\u8ef8\u3084\u6539\u5584\u70b9\u306e\u62bd\u51fa\u304c\u56f0\u96e3\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9069\u5207\u306aKPI\u306e\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u4eee\u8aac\u7acb\u6848\u304b\u3089\u691c\u8a3c\u3001\u7d50\u679c\u5206\u6790\u307e\u3067\u306e\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u3059\u308b\u3068\u3001\u81ea\u793e\u306e\u53d6\u308a\u7d44\u307f\u3092\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u52b9\u679c\u7684\u306aPDCA\u30b5\u30a4\u30af\u30eb\u304c\u56de\u305b\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u5177\u4f53\u7684\u306a\u884c\u52d5\u8a08\u753b\u304cKPI\u306e\u771f\u306e\u4fa1\u5024\u3067\u3059\u3002KPI\u306e\u5171\u6709\u306b\u3088\u308a\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u304c\u540c\u3058\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u4e00\u4e38\u3067\u53d6\u308a\u7d44\u3081\u308b\u305f\u3081\u3001\u7d44\u7e54\u529b\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u306eKPI\u4e00\u89a7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u306eKPI\u306b\u306f\u591a\u304f\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u5927\u307e\u304b\u306b\u5206\u3051\u308b\u3068\u300c\u58f2\u4e0a\u300d\u300c\u30b3\u30b9\u30c8\u52b9\u7387\u300d\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u300d\u300c\u5728\u5eab\u7ba1\u7406\u300d\u306e4\u3064\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>\u58f2\u4e0a<\/b><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><b>\u30b3\u30b9\u30c8\u52b9\u7387<\/b><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><b>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56<\/b><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><b>\u5728\u5eab\u7ba1\u7406<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8a2a\u554f\u8005\u6570<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u5358\u4fa1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8cfc\u5165\u56de\u6570<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CVR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">F2\u8ee2\u63db\u7387<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30ea\u30d4\u30fc\u30c8\u7387<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LTV<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CAC<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u539f\u4fa1\u7387<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u58f2\u4e0a\u7dcf\u5229\u76ca<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6ede\u5728\u6642\u9593<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u8cfc\u8aad\u8005\u6570<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u958b\u5c01\u7387<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5e83\u544aCPA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6307\u540d\u691c\u7d22\u6570<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u5eab\u4fdd\u7ba1\u30b3\u30b9\u30c8<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u5eab\u6b20\u54c1\u7387<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u4e0a\u8a18\u306e\u8868\u306b\u542b\u307e\u308c\u308bKPI\u3084\u5404\u65bd\u7b56\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u305e\u308c\u306eKPI\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u58f2\u4e0a\u95a2\u9023\u306eKPI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u58f2\u4e0a\u95a2\u9023\u306eKPI\u306f\u3001\u4ee5\u4e0b\u306e7\u7a2e\u985e\u3067\u3059\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>KPI\u306e\u7a2e\u985e<\/b><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><b>\u8a73\u7d30<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u8a2a\u554f\u8005\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u6570<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u9867\u5ba2\u5358\u4fa1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u8cfc\u5165\u91d1\u984d<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u8cfc\u5165\u56de\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u3067\u5546\u54c1\u304c\u8cfc\u5165\u3055\u308c\u305f\u56de\u6570<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">CVR<\/span><\/td>\n<td><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u6570\u306e\u3046\u3061\u8cfc\u5165\u306b\u81f3\u3063\u305f\u5272\u5408<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">F2\u8ee2\u63db\u7387<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u521d\u56de\u8cfc\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u305f\u5272\u5408<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(2\u56de\u76ee\u306e\u8cfc\u5165\u8005\u6570) \/ (\u521d\u56de\u8cfc\u5165\u8005\u6570) * 100%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u30ea\u30d4\u30fc\u30c8\u7387<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u81ea\u793eEC\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(\u7279\u5b9a\u671f\u9593\u5185\u306b2\u56de\u4ee5\u4e0a\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u6570) \/ (\u7279\u5b9a\u671f\u9593\u5185\u306e\u8cfc\u5165\u9867\u5ba2\u6570) * 100%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">LTV<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u793eEC\u30b5\u30a4\u30c8\u306b\u5bfe\u3057\u3066\u751f\u6daf\u652f\u6255\u3046\u91d1\u984d<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"font-weight: 400;\">\u8a2a\u554f\u8005\u6570<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u8a2a\u554f\u8005\u6570\u306f\u3001SNS\u304b\u3089\u306e\u9001\u5ba2\u6570\u3084SEO\u3001\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u6570\u306a\u3069\u3092\u6307\u3057\u307e\u3059\u3002\u65bd\u7b56\u306b\u5bfe\u3057\u3066\u3069\u306e\u7a0b\u5ea6EC\u30b5\u30a4\u30c8\u306b\u8fbf\u308a\u7740\u3044\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u300d\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u8a08\u6e2c\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u30c4\u30fc\u30eb\u3092\u7acb\u3061\u4e0a\u3052\u305f\u3089\u3001PV\u6570\u3084\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001UU\uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\uff09\u6570\u306a\u3069\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u3001EC\u306e\u5206\u6790\u306b\u6d3b\u7528\u3067\u304d\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3084\u3001\u78ba\u8a8d\u3059\u3079\u304d\u6570\u5024\u3092\u4e2d\u5fc3\u306b\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u30c4\u30fc\u30eb\u9078\u3073\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/www.future-shop.jp\/magazine\/analysis-access-tools\"><figure class=\"eyecatch thum\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1260\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/09\/cabb41e87e689ef0169aec97d9b91c6c.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/09\/cabb41e87e689ef0169aec97d9b91c6c.jpg 2400w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/09\/cabb41e87e689ef0169aec97d9b91c6c-300x158.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/09\/cabb41e87e689ef0169aec97d9b91c6c-1024x538.jpg 1024w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/09\/cabb41e87e689ef0169aec97d9b91c6c-768x403.jpg 768w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/09\/cabb41e87e689ef0169aec97d9b91c6c-1536x806.jpg 1536w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/09\/cabb41e87e689ef0169aec97d9b91c6c-2048x1075.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30102025\u5e74\u6700\u65b0\u3011EC\u306e\u5206\u6790\u306b\u5fc5\u8981\u306a\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u306f\uff1f\u78ba\u8a8d\u3059\u3079\u304d\u6570\u5024\u3068\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\uff01<\/p><span class=\"date gf\">2023-09-11<\/span><\/div><\/a><\/div>\n<h4><span style=\"font-weight: 400;\">\u9867\u5ba2\u5358\u4fa1<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u5358\u4fa1\u306f\u3001\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u8cfc\u5165\u91d1\u984d\u3092\u6307\u3057\u307e\u3059\u3002\u300c\u58f2\u4e0a\u91d1\u984d \u00f7 \u8cfc\u5165\u8005\u6570\u300d\u3067\u7b97\u51fa\u53ef\u80fd\u3067\u3059\u3002\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306a\u3069\u3067\u5358\u4fa1\u30a2\u30c3\u30d7\u304c\u5b9f\u73fe\u3067\u304d\u308c\u3070\u3001CVR\u304c\u4f4e\u304f\u3066\u3082\u58f2\u4e0a\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u5358\u4fa1\u306e\u5177\u4f53\u7684\u306a\u4e0a\u3052\u65b912\u9078\u3092\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u6210\u529f\u4e8b\u4f8b\u3082\u7d39\u4ecb\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u9867\u5ba2\u5358\u4fa1\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u3059\u65b9\u306f\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/www.future-shop.jp\/magazine\/customer-unit-price\"><figure class=\"eyecatch thum\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1260\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/10\/f734c58647f8566ebfe21e153df944b7.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/10\/f734c58647f8566ebfe21e153df944b7.jpg 2400w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/10\/f734c58647f8566ebfe21e153df944b7-300x158.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/10\/f734c58647f8566ebfe21e153df944b7-1024x538.jpg 1024w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/10\/f734c58647f8566ebfe21e153df944b7-768x403.jpg 768w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/10\/f734c58647f8566ebfe21e153df944b7-1536x806.jpg 1536w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/10\/f734c58647f8566ebfe21e153df944b7-2048x1075.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30102025\u5e74\u6700\u65b0\u3011\u9867\u5ba2\u5358\u4fa1\u306e\u5177\u4f53\u7684\u306a\u4e0a\u3052\u65b912\u9078\uff5c\u8a08\u7b97\u65b9\u6cd5\u3084\u4e0b\u304c\u308b\u8981\u56e0\u3001\u91cd\u8981\u3068\u306a\u308b\u7406\u7531\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/p><span class=\"date gf\">2023-09-21<\/span><\/div><\/a><\/div>\n<h4><span style=\"font-weight: 400;\">\u8cfc\u5165\u56de\u6570<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u8cfc\u5165\u56de\u6570\u306f\u3001EC\u30b5\u30a4\u30c8\u3067\u5546\u54c1\u304c\u8cfc\u5165\u3055\u308c\u305f\u56de\u6570\u3092\u6307\u3057\u307e\u3059\u3002\u591a\u304f\u306e\u30d5\u30a1\u30f3\u3092\u7372\u5f97\u3067\u304d\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u8cfc\u5165\u56de\u6570\u3082\u5897\u52a0\u3057\u307e\u3059\u30021\u4eba\u3042\u305f\u308a\u306e\u8cfc\u5165\u56de\u6570\u306e\u5897\u52a0\u306f\u3001LTV\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.future-shop.jp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">futureshop<\/span><\/a><span style=\"font-weight: 400;\">\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u308b\u3060\u3051\u3067\u8cfc\u5165\u56de\u6570\u306e\u78ba\u8a8d\u304c\u53ef\u80fd\u3067\u3059\u3002\u8cfc\u5165\u56de\u6570\u3054\u3068\u306e\u9867\u5ba2\u6570\u306e\u63a8\u79fb\u3082\u78ba\u8a8d\u3067\u304d\u308b\u305f\u3081\u300c\u512a\u826f\u9867\u5ba2\u304c\u3069\u306e\u7a0b\u5ea6\u3044\u308b\u306e\u304b\u300d\u3082\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">CVR<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">CVR\u306f\u3001EC\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u6570\u306e\u3046\u3061\u8cfc\u5165\u306b\u81f3\u3063\u305f\u5272\u5408\u3092\u6307\u3057\u307e\u3059\u3002\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u300d\u3068\u3082\u547c\u3070\u308c\u3066\u304a\u308a\u300c\u6ce8\u6587\u4ef6\u6570 \u00f7 \u30a2\u30af\u30bb\u30b9\u6570\u300d\u306e\u5f0f\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002CVR\u304c\u6539\u5584\u3067\u304d\u308c\u3070\u3001\u8a2a\u554f\u8005\u6570\u304c\u5897\u52a0\u3057\u306a\u304f\u3066\u3082\u58f2\u4e0a\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u3001EC\u30b5\u30a4\u30c8\u306eCVR\u3092\u6539\u5584\u3059\u308b12\u306e\u30b3\u30c4\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u5e73\u5747\u5024\u3084\u4f4e\u304f\u306a\u308b\u539f\u56e0\u3082\u89e3\u8aac\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u81ea\u793eEC\u306eCVR\u3092\u6539\u5584\u3057\u305f\u3044\u3068\u8003\u3048\u308b\u65b9\u306f\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/www.future-shop.jp\/magazine\/ec-site-cvr\"><figure class=\"eyecatch thum\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1260\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/10\/017fbe61f3869ca9ef4be28f4412c69f.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/10\/017fbe61f3869ca9ef4be28f4412c69f.jpg 2400w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/10\/017fbe61f3869ca9ef4be28f4412c69f-300x158.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/10\/017fbe61f3869ca9ef4be28f4412c69f-1024x538.jpg 1024w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/10\/017fbe61f3869ca9ef4be28f4412c69f-768x403.jpg 768w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/10\/017fbe61f3869ca9ef4be28f4412c69f-1536x806.jpg 1536w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/10\/017fbe61f3869ca9ef4be28f4412c69f-2048x1075.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30102025\u5e74\u6700\u65b0\u3011EC\u30b5\u30a4\u30c8\u306eCVR\u3092\u6539\u5584\u3059\u308b12\u306e\u30b3\u30c4\uff5c\u8a08\u7b97\u65b9\u6cd5\u3084\u5e73\u5747\u5024\u3001\u4f4e\u304f\u306a\u308b\u539f\u56e0\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/p><span class=\"date gf\">2023-10-20<\/span><\/div><\/a><\/div>\n<h4><span style=\"font-weight: 400;\">F2\u8ee2\u63db\u7387<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">F2\u8ee2\u63db\u7387\u306f\u3001\u521d\u56de\u8cfc\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u305f\u5272\u5408\u3092\u6307\u3057\u307e\u3059\u3002\u3069\u306e\u7a0b\u5ea6\u306e\u521d\u56de\u8cfc\u5165\u8005\u304c\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u6307\u6a19\u306e\u305f\u3081\u300c\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u306e\u305f\u3081\u306e\u65bd\u7b56\u52b9\u679c\u300d\u3084\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u300d\u306a\u3069\u304c\u628a\u63e1\u53ef\u80fd\u3067\u3059\u3002F2\u8ee2\u63db\u7387\u306f\u300c2\u56de\u76ee\u306e\u8cfc\u5165\u306b\u81f3\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570 \u00f7 \u521d\u56de\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306e\u6570 \u00d7 100\u300d\u306e\u5f0f\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u300cF2\u8ee2\u63db\u7387\u30a2\u30c3\u30d7\u306e\u65bd\u7b56\u4f8b\u300d\u3084\u300c\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u8a2d\u8a08\u306b\u5f79\u7acb\u3064futureshop\u306e\u6a5f\u80fd\u300d\u306a\u3069\u3092\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u4e8b\u4f8b\u3092\u4ea4\u3048\u306a\u304c\u3089\u89e3\u8aac\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<pre class=\"sc-la-DkbX jzAfHt\"> <div class=\"related_article cf\"><a href=\"https:\/\/www.future-shop.jp\/magazine\/repeat-measures-function\"><figure class=\"eyecatch thum\"><img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"290\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2024\/01\/b741e707bf126e422e6db8a3bc95d54c-486x290.png\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u3010\u30d5\u30a1\u30f3\u5316\u3092\u4fc3\u9032\u3059\u308b\u3011\u30ea\u30d4\u30fc\u30c8\u65bd\u7b56\u3068\u6a5f\u80fd\u6d3b\u7528\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u3010\u30d5\u30a1\u30f3\u5316\u3092\u4fc3\u9032\u3059\u308b\u3011\u30ea\u30d4\u30fc\u30c8\u65bd\u7b56\u3068\u6a5f\u80fd\u6d3b\u7528<\/p><span class=\"date gf\">2024-01-09<\/span><\/div><\/a><\/div><\/pre>\n<h4><span style=\"font-weight: 400;\">\u30ea\u30d4\u30fc\u30c8\u7387<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u30ea\u30d4\u30fc\u30c8\u7387\u306f\u3001\u81ea\u793eEC\u306b\u4e00\u5b9a\u671f\u9593\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u6307\u3057\u307e\u3059\u3002\u300c\u4e00\u5b9a\u671f\u9593\u306e\u30ea\u30d4\u30fc\u30c8\u5ba2\u6570 \u00f7 \u7d2f\u8a08\u65b0\u898f\u9867\u5ba2\u6570 \u00d7 100\u300d\u306e\u5f0f\u3067\u7b97\u51fa\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u306b\u304a\u3044\u3066\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u96c6\u5ba2\u3060\u3051\u3067\u306f\u58f2\u4e0a\u30a2\u30c3\u30d7\u304c\u96e3\u3057\u3044\u50be\u5411\u304c\u3042\u308b\u305f\u3081\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u304c\u5927\u5207\u3067\u3059\u3002\u30d5\u30a1\u30f3\u5316\u304c\u91cd\u8981\u3067\u3042\u308a\u3001\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5b58\u5728\u306f\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">LTV<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">LTV\u306f\u30011\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u793eEC\u30b5\u30a4\u30c8\u306b\u5bfe\u3057\u3066\u751f\u6daf\u652f\u6255\u3046\u91d1\u984d\u3092\u6307\u3057\u307e\u3059\u3002Life Time Value\u306e\u7565\u3067\u3042\u308a\u3001\u65e5\u672c\u8a9e\u3067\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u300c\u9867\u5ba2\u5358\u4fa1 \u00d7 \u8cfc\u5165\u671f\u9593 \u00d7 \u8cfc\u5165\u56de\u6570\u300d\u306e\u5f0f\u3067\u7b97\u51fa\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ba2\u5358\u4fa1\u304c\u4f4e\u3044\u5546\u54c1\u3067\u3042\u3063\u3066\u3082\u3001LTV\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u80b2\u6210\u3067\u304d\u308c\u3070\u300c\u96c6\u5ba2\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u300d\u3084\u300c\u5b89\u5b9a\u7684\u306a\u58f2\u4e0a\u300d\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30b3\u30b9\u30c8\u52b9\u7387\u95a2\u9023\u306eKPI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u304b\u3051\u305f\u30b3\u30b9\u30c8\u306b\u5bfe\u3059\u308b\u6570\u5024\u3082KPI\u3068\u3057\u3066\u5b9a\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306aKPI\u306f\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center;\"><strong>KPI\u306e\u7a2e\u985e<\/strong><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><strong>\u8a73\u7d30<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">CAC<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u539f\u4fa1\u7387<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5546\u54c1\u306e\u8ca9\u58f2\u4fa1\u683c\u306b\u5bfe\u3057\u3066\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u307e\u3067\u306b\u304b\u304b\u308b\u8cbb\u7528\u304c\u5360\u3081\u308b\u5272\u5408<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u58f2\u4e0a\u7dcf\u5229\u76ca<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u7dcf\u58f2\u4e0a\u984d\u304b\u3089\u76f4\u63a5\u7684\u306a\u8ca9\u58f2\u30b3\u30b9\u30c8\u3092\u5dee\u3057\u5f15\u3044\u305f\u5229\u76ca<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"font-weight: 400;\">CAC<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">CAC\uff08Customer Acquisition Cost\uff09\u306f\u3001\u65e5\u672c\u8a9e\u3067\u300c\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\u300d\u3068\u547c\u3070\u308c\u307e\u3059\u3002\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u3092\u6307\u3057\u3001\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u91cd\u8996\u3055\u308c\u308b\u6307\u6a19\u3067\u3059\u3002\u300c\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u306e\u5408\u8a08 \u00f7 \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570\u300d\u306e\u5f0f\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u539f\u4fa1\u7387<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u539f\u4fa1\u7387\u306f\u5546\u54c1\u306e\u8ca9\u58f2\u4fa1\u683c\u306b\u5bfe\u3057\u3001\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u307e\u3067\u306b\u304b\u304b\u308b\u300c\u539f\u6750\u6599\u8cbb\u300d\u3084\u300c\u88fd\u9020\u8cbb\u300d\u306a\u3069\u304c\u5360\u3081\u308b\u5272\u5408\u3092\u6307\u3057\u307e\u3059\u3002\u300c\u539f\u4fa1 \u00f7 \u58f2\u4e0a \u00d7 100\u300d\u306e\u5f0f\u3067\u7b97\u51fa\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u58f2\u4e0a\u7dcf\u5229\u76ca<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u58f2\u4e0a\u7dcf\u5229\u76ca\u306fEC\u30b5\u30a4\u30c8\u306e\u7dcf\u58f2\u4e0a\u984d\u304b\u3089\u3001\u5546\u54c1\u306e\u4ed5\u5165\u308c\u4fa1\u683c\u3084\u914d\u9001\u6599\u306a\u3069\u3092\u5dee\u3057\u5f15\u3044\u305f\u5229\u76ca\u3092\u6307\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u300c\u4eba\u4ef6\u8cbb\u300d\u3084\u300c\u5e83\u544a\u5ba3\u4f1d\u8cbb\u300d\u306a\u3069\u306e\u30b3\u30b9\u30c8\u306f\u542b\u307e\u308c\u306a\u3044\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306eKPI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306eKPI\u306f\u4ee5\u4e0b\u306e7\u3064\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306eKPI\u306f\u3001\u58f2\u4e0a\u95a2\u9023\u306eKPI\u306e\u3055\u3089\u306b\u624b\u524d\u306e\u72b6\u614b\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u6ede\u5728\u6642\u9593\u3084\u76f4\u5e30\u7387\u306fCVR\u306b\u95a2\u308f\u308a\u307e\u3059\u3057\u3001\u30e1\u30eb\u30de\u30ac\u95a2\u9023\u306e\u6307\u6a19\u306f\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u6570\u306b\u95a2\u308f\u308a\u307e\u3059\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>KPI\u306e\u7a2e\u985e<\/b><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><b>\u8a73\u7d30<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u6ede\u5728\u6642\u9593<\/span><\/td>\n<td><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u6ede\u5728\u3057\u305f\u6642\u9593<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u76f4\u5e30\u7387<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u307b\u304b\u306e\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u305b\u305a\u306b\u96e2\u8131\u3057\u305f\u5272\u5408<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u8cfc\u8aad\u8005\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u306e\u8cfc\u8aad\u767b\u9332\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u6570<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u958b\u5c01\u7387<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u914d\u4fe1\u3057\u305f\u30e1\u30eb\u30de\u30ac\u304c\u958b\u5c01\u3055\u308c\u305f\u5272\u5408<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u30af\u30ea\u30c3\u30af\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u5185\u306e\u30ea\u30f3\u30af\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5e83\u544aCPA<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1\u4ef6\u53d7\u6ce8\u3042\u305f\u308a\u306e\u5e83\u544a\u8cbb\u7528<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u6307\u540d\u691c\u7d22\u6570<\/span><\/td>\n<td><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u540d\u3084\u30d6\u30e9\u30f3\u30c9\u540d\u304c\u691c\u7d22\u3055\u308c\u305f\u6570<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"font-weight: 400;\">\u6ede\u5728\u6642\u9593<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u6ede\u5728\u6642\u9593\u306f\u3001EC\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u5185\u306b\u7559\u307e\u3063\u305f\u6642\u9593\u3092\u6307\u3057\u307e\u3059\u3002\u6ede\u5728\u6642\u9593\u304c\u6975\u7aef\u306b\u77ed\u3044\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3068\u5546\u54c1\u304c\u30de\u30c3\u30c1\u3057\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u3059\u3050\u306b\u8cfc\u5165\u3059\u308b\u5834\u5408\u3082\u77ed\u304f\u306a\u308b\u305f\u3081\u3001\u6ede\u5728\u6642\u9593\u306e\u9577\u3055\u3067\u4e00\u6982\u306b\u8a55\u4fa1\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u70b9\u306b\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u76f4\u5e30\u7387<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u76f4\u5e30\u7387\u306f\u3001EC\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u307b\u304b\u306e\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u305b\u305a\u306b\u96e2\u8131\u3057\u305f\u5272\u5408\u3067\u3059\u3002\u76f4\u5e30\u7387\u304c\u9ad8\u3044\u5834\u5408\u3001\u6ede\u5728\u6642\u9593\u304c\u77ed\u3044\u5834\u5408\u3068\u540c\u69d8\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3068\u5546\u54c1\u304c\u30de\u30c3\u30c1\u3057\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u8cfc\u8aad\u8005\u6570<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u8cfc\u8aad\u8005\u6570\u306f\u3001\u30e1\u30eb\u30de\u30ac\u306e\u8cfc\u8aad\u3092\u767b\u9332\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6307\u3057\u307e\u3059\u3002\u8cfc\u8aad\u8005\u6570\u304c\u591a\u3044\u307b\u3069\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u53ef\u80fd\u3067\u3059\u3002\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\u300d\u3084\u300c\u30af\u30fc\u30dd\u30f3\u914d\u5e03\u300d\u306a\u3069\u306e\u304a\u5f97\u611f\u306e\u3042\u308b\u60c5\u5831\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8aad\u8005\u6570\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u958b\u5c01\u7387<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u958b\u5c01\u7387\u306f\u3001\u914d\u4fe1\u3057\u305f\u30e1\u30eb\u30de\u30ac\u304c\u958b\u5c01\u3055\u308c\u305f\u5272\u5408\u3067\u3059\u3002\u958b\u5c01\u7387\u304c\u4f4e\u3044\u5834\u5408\u3001\u914d\u4fe1\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u8aad\u307e\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u300c\u30bf\u30a4\u30c8\u30eb\u306b\u9b45\u529b\u304c\u306a\u3044\u300d\u300c\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044\u300d\u3068\u3044\u3063\u305f\u539f\u56e0\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u30af\u30ea\u30c3\u30af\u6570<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u30af\u30ea\u30c3\u30af\u7387\u306f\u3001\u30e1\u30eb\u30de\u30ac\u5185\u306e\u30ea\u30f3\u30af\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3092\u6307\u3057\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u7387\u304c\u4f4e\u3044\u5834\u5408\u3001\u6587\u7ae0\u306e\u5909\u66f4\u30fb\u6539\u5584\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u958b\u5c01\u7387\u304c\u9ad8\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u300c\u58f2\u4e0a\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u300d\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5897\u3048\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u5834\u5408\u3001\u3053\u306e\u30af\u30ea\u30c3\u30af\u7387\u306e\u78ba\u8a8d\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u5e83\u544aCPA<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u5e83\u544aCPA\u3068\u306f\uff08Cost Per Action\uff09\u307e\u305f\u306f\uff08Cost Per Acquition\uff09\u306e\u7565\u79f0\u3067\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u8981\u3057\u305f\u5e83\u544a\u8cbb\u7528\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002\u300c\u5e83\u544a\u8cbb\u7528\u00f7\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u300d\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e83\u544aCPA\u306e\u91cd\u8981\u6027\u306f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u76f4\u63a5\u7684\u306a\u8a55\u4fa1\u304c\u3067\u304d\u308b\u70b9\u306b\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5e83\u544a\u51fa\u7a3f\u91cf\u3092\u5897\u3084\u3057\u3066\u30b3\u30b9\u30c8\u304c\u4e0a\u6607\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u308c\u306b\u4f34\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3082\u5897\u52a0\u3057\u3001\u7d50\u679c\u7684\u306bCPA\u304c\u4f4e\u304f\u6291\u3048\u3089\u308c\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u52b9\u679c\u7684\u3060\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u6307\u540d\u691c\u7d22\u6570<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u6307\u540d\u691c\u7d22\u6570\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u304a\u3044\u3066\u81ea\u793e\u306eEC\u30b5\u30a4\u30c8\u540d\u3084\u30d6\u30e9\u30f3\u30c9\u540d\u304c\u691c\u7d22\u3055\u308c\u305f\u6570\u3092\u6307\u3057\u307e\u3059\u3002\u8a8d\u77e5\u5ea6\u3092\u793a\u3059\u6307\u6a19\u306e\u305f\u3081\u3001\u30aa\u30fc\u30d7\u30f3\u3057\u305f\u3070\u304b\u308a\u306eEC\u30b5\u30a4\u30c8\u3067\u306f\u7279\u306b\u91cd\u8996\u3059\u3079\u304dKPI\u3067\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u5728\u5eab\u7ba1\u7406\u306eKPI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u304a\u3044\u3066\u3001\u9069\u6b63\u306a\u5728\u5eab\u7ba1\u7406\u306f\u300c\u8ca9\u58f2\u6a5f\u4f1a\u306e\u640d\u5931\u300d\u3084\u300c\u4fdd\u7ba1\u30b3\u30b9\u30c8\u306e\u5897\u52a0\u300d\u306a\u3069\u3092\u9632\u3050\u306b\u3042\u305f\u3063\u3066\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5eab\u7ba1\u7406\u306eKPI\u306f\u4ee5\u4e0b\u306e4\u3064\u3067\u3059\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><b>KPI\u306e\u7a2e\u985e<\/b><\/td>\n<td style=\"text-align: center;\"><b>\u8a73\u7d30<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u904e\u5270\u5728\u5eab<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u904e\u5270\u306a\u5728\u5eab\u304c\u3069\u306e\u304f\u3089\u3044\u3042\u308b\u304b<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u56de\u8ee2\u7387<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u4e00\u5b9a\u671f\u9593\u5185\u306b\u5728\u5eab\u304c\u3069\u306e\u7a0b\u5ea6\u5165\u308c\u66ff\u308f\u3063\u305f\u304b<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5728\u5eab\u6b20\u54c1\u7387<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5728\u5eab\u4e0d\u8db3\u306e\u305f\u3081\u306b\u5546\u54c1\u3092\u63d0\u4f9b\u3067\u304d\u306a\u304b\u3063\u305f\u5272\u5408<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5728\u5eab\u4fdd\u7ba1\u30b3\u30b9\u30c8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5728\u5eab\u3092\u4fdd\u7ba1\u3059\u308b\u306e\u306b\u5fc5\u8981\u306a\u30b3\u30b9\u30c8<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"font-weight: 400;\">\u904e\u5270\u5728\u5eab<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u904e\u5270\u5728\u5eab\u306f\u3001\u904e\u5270\u306a\u5728\u5eab\u304c\u3069\u306e\u304f\u3089\u3044\u3042\u308b\u304b\u3092\u6307\u3057\u307e\u3059\u3002\u5728\u5eab\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u5728\u5eab\u306e\u4fdd\u7ba1\u671f\u9593\u3084\u56de\u8ee2\u7387\u306b\u3082\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u300c\u9577\u671f\u9593\u58f2\u308c\u6b8b\u3063\u3066\u3044\u308b\u300d\u300c\u56de\u8ee2\u7387\u304c\u60aa\u3044\u300d\u306a\u3069\u306e\u5834\u5408\u306f\u3001\u767a\u6ce8\u91cf\u30fb\u767a\u6ce8\u983b\u5ea6\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u56de\u8ee2\u7387<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u56de\u8ee2\u7387\u306f\u3001\u4e00\u5b9a\u671f\u9593\u5185\u306b\u3069\u306e\u7a0b\u5ea6\u5728\u5eab\u304c\u5165\u308c\u66ff\u308f\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u6307\u6a19\u3067\u3059\u3002\u56de\u8ee2\u7387\u304c\u9ad8\u3044\u307b\u3069\u3001\u5546\u54c1\u306e\u58f2\u308c\u884c\u304d\u304c\u3088\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u9ad8\u3059\u304e\u308b\u5834\u5408\u306f\u9700\u8981\u3068\u4f9b\u7d66\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u5d29\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u5728\u5eab\u6b20\u54c1\u7387<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u5728\u5eab\u6b20\u54c1\u7387\u306f\u6ce8\u6587\u6570\u306b\u5bfe\u3057\u3001\u5728\u5eab\u4e0d\u8db3\u306e\u305f\u3081\u306b\u5546\u54c1\u3092\u63d0\u4f9b\u3067\u304d\u306a\u304b\u3063\u305f\u5272\u5408\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u300c\u7dcf\u6ce8\u6587\u5546\u54c1\u6570\u306b\u5bfe\u3057\u3066\u6b20\u54c1\u3092\u8d77\u3053\u3057\u305f\u5272\u5408\u300d\u3067\u8a08\u7b97\u3059\u308b\u4e00\u65b9\u3067\u300c\u7dcf\u9867\u5ba2\u6570\u300d\u3084\u300c\u7dcf\u53d7\u6ce8\u91d1\u984d\u300d\u3092\u4f7f\u3046\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5eab\u6b20\u54c1\u7387\u304c\u9ad8\u3044\u5834\u5408\u3001\u8ca9\u58f2\u6a5f\u4f1a\u306e\u640d\u5931\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u4fe1\u983c\u3082\u5931\u3046\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u5728\u5eab\u6b20\u54c1\u7387\u3092\u4e0b\u3052\u308b\u306b\u306f\u3001\u6b20\u54c1\u306e\u539f\u56e0\u3092\u8abf\u67fb\u3057\u305f\u3046\u3048\u3067\u9069\u5207\u306b\u5bfe\u7b56\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u5728\u5eab\u4fdd\u7ba1\u30b3\u30b9\u30c8<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u5728\u5eab\u4fdd\u7ba1\u30b3\u30b9\u30c8\u306f\u3001\u5728\u5eab\u3092\u4e00\u5b9a\u671f\u9593\u4fdd\u7ba1\u3059\u308b\u306e\u306b\u5fc5\u8981\u306a\u30b3\u30b9\u30c8\u3092\u6307\u3057\u307e\u3059\u3002\u4fdd\u7ba1\u306b\u4f7f\u7528\u3059\u308b\u5009\u5eab\u306e\u7dad\u6301\u8cbb\u7528\u3084\u7ba1\u7406\u8cbb\u7528\u3001\u4eba\u4ef6\u8cbb\u306a\u3069\u304b\u3089\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002\u5728\u5eab\u4fdd\u7ba1\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b\u306b\u306f\u300c\u5728\u5eab\u56de\u8ee2\u7387\u306e\u5411\u4e0a\u300d\u3084\u300c\u5728\u5eab\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u300d\u306a\u3069\u304c\u6709\u52b9\u3067\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">KPI\u8a2d\u5b9a\u6642\u306b\u610f\u8b58\u3059\u3079\u304d\u300cSMART\u300d<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u52b9\u679c\u7684\u306aKPI\u306e\u8a2d\u5b9a\u306b\u306f\u3001\u9069\u5207\u30fb\u660e\u78ba\u306a\u76ee\u6a19\u3092\u7acb\u3066\u308b\u306e\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300cSMART\u300d\u304c\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002SMART\u306f\u3001\u4ee5\u4e0b\u306e5\u3064\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specific\uff08\u5177\u4f53\u7684\u306a\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measurable\uff08\u8a08\u6e2c\u53ef\u80fd\u306a\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Achievable\uff08\u9054\u6210\u53ef\u80fd\u306a\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevant\uff08\u95a2\u9023\u3057\u305f\uff09<\/span><\/li>\n<li aria-level=\"1\">Time-Bounded\uff08\u671f\u9650\u3092\u5b9a\u3081\u305f\uff09<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Specific\uff08\u5177\u4f53\u7684\u306a\uff09<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u8ab0\u304c\u8aad\u3093\u3067\u3082\u308f\u304b\u308b\u3088\u3046\u306a\u300c\u660e\u78ba\u304b\u3064\u5177\u4f53\u7684\u306a\u8868\u73fe\u30fb\u8a00\u8449\u300d\u3067\u8a18\u8f09\u3057\u307e\u3059\u3002KPI\u9054\u6210\u3092\u76ee\u6307\u3059\u5168\u54e1\u304c\u540c\u3058\u3088\u3046\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001KPI\u9054\u6210\u306b\u5411\u3051\u3066\u6d3b\u52d5\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Measurable\uff08\u8a08\u6e2c\u53ef\u80fd\u306a\uff09<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u5408\u3044\u306f\u3001\u5b9a\u91cf\u5316\u3057\u3066\u8a08\u6e2c\u3067\u304d\u308b\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u9054\u6210\u72b6\u6cc1\u306e\u53ef\u8996\u5316\u306b\u3088\u308a\u3001\u95a2\u4fc2\u8005\u5168\u54e1\u304c\u5171\u901a\u8a8d\u8b58\u3092\u6301\u3064\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Achievable\uff08\u9054\u6210\u53ef\u80fd\u306a\uff09<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e0c\u671b\u3084\u9858\u671b\u3067\u306f\u306a\u304f\u3001\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u30c1\u30e3\u30ec\u30f3\u30b8\u53ef\u80fd\u306a\u7bc4\u56f2\u3092\u76ee\u6a19\u3068\u3059\u308b\u3053\u3068\u3067\u3001\u95a2\u4fc2\u8005\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u76ee\u6a19\u9054\u6210\u3092\u76ee\u6307\u305b\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Relevant\uff08\u95a2\u9023\u3057\u305f\uff09<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">KPI\u306f\u3001\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308bKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\u306e\u305f\u3081\u3001KGI\u3068\u9023\u52d5\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002KGI\u9054\u6210\u306b\u8ca2\u732e\u3067\u304d\u308bKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Time-bounded\uff08\u671f\u9650\u3092\u5b9a\u3081\u305f\uff09<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u76ee\u6a19\u3092\u8a08\u753b\u7684\u306b\u9054\u6210\u3059\u308b\u306b\u306f\u3001\u671f\u9650\u306e\u8a2d\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002KPI\u3092\u9054\u6210\u3059\u308b\u307e\u3067\u306e\u671f\u9650\u306e\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u671f\u9650\u307e\u3067\u306b\u3059\u3079\u304d\u884c\u52d5\u304c\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306bSMART\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306bKPI\u304c\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u8a2d\u5b9a\u6642\u306b\u6d3b\u7528\u3057\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u5171\u901a\u8a8d\u8b58\u3092\u6301\u3061\u306a\u304c\u3089\u53d6\u308a\u7d44\u307f\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u3067KPI\u30c4\u30ea\u30fc\u3092\u8a2d\u3051\u308b\u7406\u7531<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">KPI\u30c4\u30ea\u30fc\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u8ab2\u984c\u3084\u512a\u5148\u9806\u9032\u304c\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u7406\u7531\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">KPI\u30c4\u30ea\u30fc\u3067\u8a2d\u7f6e\u3057\u305f\u8981\u7d20\u5225\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u5168\u4f53\u306e\u306a\u304b\u3067\u6539\u5584\u304c\u5fc5\u8981\u306a\u7b87\u6240\u3092\u5373\u5ea7\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u628a\u63e1\u3057\u305f\u5185\u5bb9\u3092\u6df1\u5800\u3057\u3001\u6539\u5584\u70b9\u3092\u660e\u78ba\u306b\u3067\u304d\u308c\u3070\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u3082\u3063\u3068\u3082\u52b9\u679c\u7684\u306b\u914d\u5206\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u4e8b\u5f8c\u8a55\u4fa1\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u7c21\u7d20\u5316\u3082\u53ef\u80fd\u3067\u3059\u3002\u6539\u5584\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u5b9f\u65bd\u3057\u305f\u65bd\u7b56\u306e\u5f71\u97ff\u3092\u628a\u63e1\u3057\u3001\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306e\u7b56\u5b9a\u306b\u6d3b\u304b\u305b\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u512a\u5148\u9806\u4f4d\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">KPI\u30c4\u30ea\u30fc\u306b\u3088\u3063\u3066\u3001\u5404\u6307\u6a19\u306e\u95a2\u9023\u6027\u3068\u5f71\u97ff\u5ea6\u304c\u53ef\u8996\u5316\u3055\u308c\u308b\u305f\u3081\u3001\u6539\u5584\u3059\u3079\u304d\u8981\u7d20\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u8981\u7d20\u3054\u3068\u306b\u62c5\u5f53\u8005\u3092\u4efb\u547d\u3057\u3066\u304a\u3051\u3070\u3001\u30b9\u30d4\u30fc\u30c9\u611f\u3092\u3082\u3063\u305f\u65bd\u7b56\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bKPI\u8a2d\u5b9a\u65b9\u6cd5<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u3067KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u9032\u3081\u307e\u3059\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KGI\u3092\u8a2d\u5b9a\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65bd\u7b56\u3092\u6c7a\u5b9a\u3059\u308b<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">1.KGI\u3092\u8a2d\u5b9a\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u3001\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308bKGI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u8a2d\u5b9a\u6642\u306b\u306f\u300c\u3044\u3064\u307e\u3067\u306b\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u72b6\u614b\u306b\u306a\u3063\u3066\u3044\u305f\u3044\u304b\u300d\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u300c\u3007\u304b\u6708\u5f8c\u306b\u58f2\u4e0a\u3007\u3007\u5186\u9054\u6210\u3059\u308b\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u3001\u9054\u6210\u307e\u3067\u306e\u671f\u9593\u30fb\u5c06\u6765\u50cf\u3092\u660e\u78ba\u5316\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2.KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6b21\u306b\u3001\u30b9\u30c6\u30c3\u30d71\u3067\u8a2d\u5b9a\u3057\u305fKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306eKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002KGI\u3067\u3042\u308b\u300c\u3007\u304b\u6708\u5f8c\u306b\u58f2\u4e0a\u3007\u3007\u4e07\u5186\u3092\u9054\u6210\u3059\u308b\u300d\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u300c\u3007\u304b\u6708\u4ee5\u5185\u306bCVR\u3092\u3007%\u6539\u5584\u300d\u300c\u3007\u304b\u6708\u4ee5\u5185\u306b\u9867\u5ba2\u5358\u4fa1\u6570\u3092\u3007\u5186\u307e\u3067\u5897\u52a0\u300d\u3068\u3044\u3063\u305fKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3.\u65bd\u7b56\u3092\u6c7a\u5b9a\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">KPI\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u6b21\u306bKPI\u9054\u6210\u306b\u3064\u306a\u304c\u308b\u65bd\u7b56\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8a2a\u554f\u8005\u6570\u3092\u6539\u5584\u3057\u305f\u3044\u5834\u5408\u306f\u300cWEB\u5e83\u544a\u306e\u904b\u7528\u300d\u3084\u300cSEO\u5bfe\u7b56\u300d\u306a\u3069\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u9867\u5ba2\u5358\u4fa1\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u3057\u305f\u3044\u5834\u5408\u300c\u9001\u6599\u7121\u6599\u30e9\u30a4\u30f3\u306e\u8a2d\u5b9a\u300d\u3084\u300c\u30ec\u30b3\u30e1\u30f3\u30c9\u6a5f\u80fd\u306e\u5c0e\u5165\u300d\u306a\u3069\u306e\u65bd\u7b56\u304c\u9078\u629e\u80a2\u306b\u6319\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65bd\u7b56\u304c\u6c7a\u5b9a\u3057\u305f\u3089KPI \u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3057\u3001KGI\u30fbKPI\u30fb\u65bd\u7b56\u3092\u53ef\u8996\u5316\u3059\u308b\u3068\u3088\u308a\u52b9\u679c\u7684\u3067\u3059\u3002\u5404KPI\u306e\u72b6\u6cc1\u304c\u4e00\u76ee\u3067\u78ba\u8a8d\u3067\u304d\u308b\u305f\u3081\u300c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304c\u7279\u5b9a\u3067\u304d\u308b\u300d\u300cKGI\u9054\u6210\u307e\u3067\u306e\u9053\u7b4b\u304c\u660e\u78ba\u306b\u306a\u308b\u300d\u300c\u95a2\u4fc2\u8005\u304c\u5171\u901a\u8a8d\u8b58\u3092\u6301\u3063\u3066\u65bd\u7b56\u306b\u53d6\u308a\u7d44\u3081\u308b\u300d\u306a\u3069\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u52b9\u679c\u6e2c\u5b9a\u30fb\u6539\u5584\u3082\u7e70\u308a\u8fd4\u3057\u306a\u304c\u3089\u3001KGI\u9054\u6210\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">KPI\u306e\u8a2d\u5b9a\u4e8b\u4f8b<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5148\u8ff0\u3057\u305fKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u8e0f\u307e\u3048\u3066\u3001\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u73fe\u5728\u306eEC\u30b5\u30a4\u30c8\u306e\u73fe\u72b6\u3092\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u4eee\u5b9a\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6708\u5546\uff1a1,000\u4e07\u5186<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8a2a\u554f\u8005\u6570\uff1a10\u4e07\u4eba<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CVR\uff1a1.0%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u5358\u4fa1\uff1a1\u4e07\u5186<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u305d\u3057\u3066KGI\u3092\u300c1\u304b\u6708\u5f8c\u306b\u6708\u55462,000\u4e07\u5186\u3092\u9054\u6210\u3059\u308b\u300d\u3068\u8a2d\u5b9a\u3059\u308b\u3068\u3057\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u300c\u8a2a\u554f\u8005\u6570\u306e\u5897\u52a0\u300d\u3084\u300cCVR\u5411\u4e0a\u300d\u300c\u9867\u5ba2\u5358\u4fa1\u306e\u5897\u52a0\u300d\u306a\u3069\u306b\u52b9\u679c\u304c\u3042\u308bKPI\u306e\u8a2d\u5b9a\u304c\u5fc5\u8981\u306a\u305f\u3081\u3001\u3044\u305a\u308c\u304b\u306e\u6570\u5b57\u3092\u6539\u5584\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u6708\u55462,000\u4e07\u5186\u306e\u9054\u6210\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8a2a\u554f\u8005\u657010\u4e07\u4eba\u219220\u4e07\u4eba\u306b\u6539\u5584<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CVR1%\u21922%\u306b\u6539\u5584<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u5358\u4fa11\u4e07\u5186\u21922\u4e07\u5186\u306b\u6539\u5584<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001CVR\u3092\u5411\u4e0a\u3055\u305b\u3066\u6708\u55462,000\u4e07\u5186\u3092\u9054\u6210\u3059\u308b\u5834\u5408\u300c1\u304b\u6708\u4ee5\u5185\u306bCVR\u30922%\u306b\u6539\u5584\u3059\u308b\u300d\u3068\u3044\u3063\u305fKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002CVR\u5411\u4e0a\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u5bfe\u5fdc\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8cfc\u5165\u8005\u304b\u3089\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u7372\u5f97\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CV\u307e\u3067\u306e\u52d5\u7dda\u8a2d\u8a08\u3092\u6539\u5584\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6c7a\u6e08\u65b9\u6cd5\u3092\u62e1\u5145\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u304b\u3054\u843d\u3061\u5bfe\u7b56\u3092\u3059\u308b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306bKGI\u304b\u3089\u9006\u7b97\u3057\u3001\u8a2d\u5b9a\u3059\u3079\u304dKPI\u3084\u53d6\u308a\u7d44\u3080\u3079\u304d\u65bd\u7b56\u3092\u6d17\u3044\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">KPI\u304c\u6570\u5024\u5316\u3067\u304d\u306a\u3044\u5834\u5408\u306e\u5bfe\u51e6\u6cd5<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3046\u3048\u3067\u3001\u5177\u4f53\u7684\u3067\u5b9a\u91cf\u5316\u3057\u305f\u76ee\u6a19\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001EC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u3046\u3048\u3067\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u300d\u3084\u300c\u63a5\u5ba2\u54c1\u8cea\u300d\u306a\u3069\u306f\u5b9a\u91cf\u5316\u3057\u306b\u304f\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u304b\u3089\u306f\u3001KPI\u304c\u6570\u5024\u5316\u3067\u304d\u306a\u3044\u5834\u5408\u306e\u5bfe\u51e6\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u7d50\u679c\u3092\u6570\u5024\u5316\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6570\u5024\u5316\u3057\u306b\u304f\u3044KPI\u306e\u5834\u5408\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3066\u305d\u306e\u7d50\u679c\u3092\u6570\u5024\u5316\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u300d\u3092\u76ee\u6a19\u3068\u3059\u308b\u5834\u5408\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u30665\u6bb5\u968e\u3067\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002\u3059\u308b\u3068\u76ee\u306b\u898b\u3048\u306a\u3044\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u53ef\u8996\u5316\u3067\u304d\u3001\u5177\u4f53\u7684\u306b\u6570\u5024\u5316\u3057\u3066KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u7d50\u679c\u306b\u7740\u76ee\u3057\u3066\u6570\u5024\u5316\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30b5\u30fc\u30d3\u30b9\u305d\u306e\u3082\u306e\u304c\u5b9a\u91cf\u5316\u3057\u306b\u304f\u3044\u5834\u5408\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u305f\u7d50\u679c\u306b\u7740\u76ee\u3057\u3066\u6570\u5024\u5316\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u300c\u63a5\u5ba2\u54c1\u8cea\u306e\u5411\u4e0a\u300d\u3092\u76ee\u6307\u3059\u5834\u5408\u3001\u63a5\u5ba2\u54c1\u8cea\u3092\u6539\u5584\u3059\u308b\u3068\u300c\u3069\u306e\u3088\u3046\u306a\u7d50\u679c\u304c\u898b\u8fbc\u307e\u308c\u308b\u304b\u300d\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u306f\u300c\u30ea\u30d4\u30fc\u30c8\u7387\u300d\u3084\u300cF2\u8ee2\u63db\u7387\u300d\u306a\u3069\u306b\u7740\u76ee\u3059\u308b\u3053\u3068\u3067\u3001\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u304c\u5c0e\u304d\u51fa\u305b\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u76ee\u7684\u9054\u6210\u306e\u305f\u3081\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6570\u5024\u5316\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u76ee\u7684\u304c\u5b9a\u91cf\u5316\u3057\u306b\u304f\u3044\u5834\u5408\u3001\u76ee\u7684\u9054\u6210\u306e\u305f\u3081\u306e\u884c\u52d5\u3092\u6570\u5024\u5316\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u300c\u30b7\u30e7\u30c3\u30d7\u306e\u826f\u3044\u30ec\u30d3\u30e5\u30fc\u3092\u5897\u3084\u3059\u300d\u3068\u3044\u3046\u76ee\u7684\u306b\u5bfe\u3057\u3066\u300c\u554f\u3044\u5408\u308f\u305b\u306f\u25ef\u65e5\u4ee5\u5185\u306b\u8fd4\u4fe1\u3059\u308b\u300d\u306a\u3069\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6570\u5024\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5b9a\u91cf\u7684\u306aKPI\u304c\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u307e\u3068\u3081<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bKPI\u306f\u591a\u304f\u306e\u7a2e\u985e\u304c\u3042\u308b\u305f\u3081\u3001\u81ea\u793eEC\u306e\u76ee\u6a19\u9054\u6210\u306b\u3064\u306a\u304c\u308bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002KGI\u306b\u95a2\u9023\u3057\u305fKPI\u30fb\u65bd\u7b56\u3092\u8a2d\u5b9a\u3057\u3001\u81ea\u793eEC\u306e\u904b\u55b6\u306b\u5f79\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">futureshop\u3067\u306f\u3001\u3054\u5229\u7528\u5e97\u8217\u69d8\u5411\u3051\u306b\u5b9a\u671f\u958b\u50ac\u306e\u30bb\u30df\u30ca\u30fc\u300cfutureshop ACADEMY\u300d\u3092\u958b\u50ac\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u6d3b\u7528\u3057\u305f\u73fe\u72b6\u5206\u6790\u300d\u3084\u300cKPI\u8a2d\u5b9a\u300d\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u3001EC\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u5f79\u7acb\u3064\u5e45\u5e83\u3044\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u3092\u3054\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002\u5c11\u4eba\u6570\u8b1b\u7fa9\u306e\u305f\u3081\u3001futureshop\u3092\u6700\u5927\u9650\u6d3b\u7528\u3067\u304d\u308b\u65b9\u6cd5\u3092\u7fd2\u5f97\u3057\u3066\u3044\u305f\u3060\u3051\u308b\u30bb\u30df\u30ca\u30fc\u3067\u3059\u3002<\/span><\/p>\n<div class=\"linkcard\"><div class=\"lkc-external-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/www.future-shop.jp\/academy\/\" target=\"_blank\" rel=\"external noopener\"><div class=\"lkc-card\"><div class=\"lkc-info\"><div class=\"lkc-favicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.future-shop.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">SaaS\u578bEC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 futureshop<\/div><\/div><div class=\"lkc-content\"><figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/pz-linkcard\/cache\/7b4b690219a9a2590b2a1490d6780b927efb8a7aa2b14ebd5bcb1934dfbc6af8.jpeg\" width=\"115px\" height=\"\" alt=\"\" \/><\/figure><div class=\"lkc-title\">\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30b7\u30e7\u30c3\u30d7\u30a2\u30ab\u30c7\u30df\u30fc<\/div><div class=\"lkc-excerpt\">\u300c\u4f55\u3092\u3084\u308c\u3070\u3044\u3044\u306e\u304b\u3001\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u304a\u60a9\u307f\u306e\u5834\u5408\u306f\u3001\u307e\u305a\u3054\u53c2\u52a0\u304f\u3060\u3055\u3044\u3002\u81ea\u793eEC\u3067\u3084\u308b\u3079\u304d\u3053\u3068\u3001\u81ea\u793eEC\u3060\u304b\u3089\u3053\u305d\u51fa\u6765\u308b\u3053\u3068\u304c\u3001\u307e\u3060\u307e\u3060\u3042\u308a\u307e\u3059\u3002<\/div><\/div><div class=\"clear\"><\/div><\/div><\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u300cEC\u30b5\u30a4\u30c8\u904b\u55b6\u306e\u76ee\u6a19\u3068\u3057\u3066KPI\u3092\u8a2d\u5b9a\u3057\u305f\u3044\u304c\u3001\u3069\u306e\u3088\u3046\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u300d \u300c\u305d\u3082\u305d\u3082KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u304c\u308f\u304b\u3089\u306a\u3044\u300d 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