{"id":1901,"date":"2019-04-10T17:33:00","date_gmt":"2019-04-10T08:33:00","guid":{"rendered":"https:\/\/www.future-shop.jp\/magazine\/?p=1901"},"modified":"2024-12-04T16:33:29","modified_gmt":"2024-12-04T07:33:29","slug":"crm_ma_difference","status":"publish","type":"post","link":"https:\/\/www.future-shop.jp\/magazine\/crm_ma_difference","title":{"rendered":"\u305d\u306e\u7406\u89e3\u3067\u672c\u5f53\u306b\u5927\u4e08\u592b\uff1fCRM\u3068MA\u306e\u9055\u3044\u3068E\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u6d3b\u7528"},"content":{"rendered":"<style>\n.blue {\n    color: #1f5596;\n    font-weight:bold;\n}\n<\/style>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1905\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRM_MA_TOP.jpg\" alt=\"CRM\u3068MA\u306e\u9055\u3044\" width=\"900\" height=\"450\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRM_MA_TOP.jpg 900w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRM_MA_TOP-300x150.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRM_MA_TOP-768x384.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><a href=\"https:\/\/www.future-shop.jp\/magazine\/whitepaper\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-13094 size-full\" src=\"\/magazine\/wp-content\/uploads\/2022\/11\/WP_DL_bnr_728_130.jpg\" alt=\"EC\u30fb\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u904b\u55b6\u304a\u5f79\u7acb\u3061\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\" width=\"100%\" \/><\/a><\/p>\n<h2>EC\u696d\u754c\u306b\u304a\u3044\u3066CRM\u3084MA\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531<\/h2>\n<p>\u56fd\u5185\u306b\u304a\u3051\u308bEC\u5e02\u5834\u306e\u62e1\u5927\u304c\u7d9a\u304f\u4e00\u65b9\u3067\u3001EC\u30b5\u30a4\u30c8\u9593\u306e\u7af6\u4e89\u306f\u307e\u3059\u307e\u3059\u6fc0\u3057\u3055\u3092\u5897\u3057\u3066\u3044\u308b\u72b6\u6cc1\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u307e\u305fEC\u30b5\u30a4\u30c8\u306b\u96c6\u5ba2\u3059\u308b\u305f\u3081\u306e\u5e83\u544a\u51fa\u7a3f\u8cbb\u7528\u3082\u5e74\u3005\u9ad8\u9a30\u3057\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3082\u96e3\u3057\u304f\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u306f\u6d88\u8cbb\u8005\u306b\u304a\u3044\u3066\u3082\u3001\u6b32\u3057\u3044\u5546\u54c1\u304c\u3042\u308c\u3070\u3001\u307e\u305a\u306fSNS\u3084\u53e3\u30b3\u30df\u60c5\u5831\u306a\u3069\u3067\u5546\u54c1\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u6b32\u3057\u3044\u5546\u54c1\u304c\u6c7a\u307e\u3063\u305f\u5f8c\u306b\u306f\u3001\u5c11\u3057\u3067\u3082\u5b89\u3044\u30b7\u30e7\u30c3\u30d7\u3092\u6c42\u3081\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3067\u691c\u7d22\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u304c\u5f53\u305f\u308a\u524d\u306e\u3088\u3046\u306b\u884c\u308f\u308c\u3066\u304a\u308a\u3001\u4fa1\u683c\u5f15\u304d\u4e0b\u3052\u3078\u306e\u5727\u529b\u3082\u9ad8\u307e\u308b\u4e00\u65b9\u3067\u3042\u308b\u3002<\/p>\n<p>\u305d\u3093\u306a\u4e2d\u3001<span class=\"blue\">\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u30d9\u30fc\u30b9\u3068\u3057\u305fCRM\u304c\u4eca\u518d\u3073\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u3002\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u3044\u308b\u4eca\u3060\u304b\u3089\u3053\u305d\u304a\u5ba2\u69d8\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u5f37\u56fa\u306b\u3057\u3066\u3001\u81ea\u793e\u306e\u672c\u5f53\u306e\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u305f\u3081\u306eCRM\u3068\u3001\u305d\u306e\u5b9f\u73fe\u624b\u6bb5\u306e\u4e00\u3064\u3068\u3057\u3066\u306eMA\u304c\u4eca\u518d\u3073\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u3060\u3002<\/span><\/p>\n<h2>CRM\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p>\u305d\u3082\u305d\u3082CRM\u3068\u306f\u3001\u3069\u3046\u3044\u3063\u305f\u3082\u306e\u306a\u306e\u304b\u306b\u3064\u3044\u3066\u3001\u3053\u3053\u3067\u4eca\u4e00\u5ea6\u304a\u3055\u3089\u3044\u3057\u3066\u304a\u304d\u305f\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1915\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRMA.png\" alt=\"\" width=\"600\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRMA.png 1000w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRMA-300x114.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRMA-768x293.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span class=\"blue\">CRM\u3068\u306f Customer Relationship Management \u306e\u7565\u3067\u3042\u308a\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3068\u8a33\u3055\u308c\u308b\u3002<\/span><\/p>\n<div class=\"supplement \"><strong>CRM\u306e\u6982\u5ff5\u3092\u4e00\u8a00\u3067\u8aac\u660e\u3059\u308b\u3068<\/strong><\/p>\n<p>\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5<br \/>\n<\/div>\n\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u3053\u306eCRM\u306e\u6982\u5ff5\u306b\u3064\u3044\u3066\u306f\u3001\u524d\u534a\u90e8\u5206\u3068\u5f8c\u534a\u90e8\u5206\u306e\uff12\u3064\u306b\u5206\u3051\u3066\u8003\u3048\u308b\u3068\u5206\u304b\u308a\u3084\u3059\u3044\u3002<\/p>\n<p>\u307e\u305a\u5f8c\u534a\u90e8\u5206\u306e\u300c\u9867\u5ba2\u306e\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u300d\u3068\u3044\u3046\u90e8\u5206\u306f\u3001CRM\u306e\u76ee\u7684\u306b\u3042\u305f\u308b\u3002<span class=\"blue\">CRM\u3067\u306f\u3001\u3053\u306e\u300c\u9867\u5ba2\u306e\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u300d\u3068\u3044\u3046\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u884c\u3046\u3082\u306e\u3067\u3042\u308b\u3002<\/span><\/p>\n<p>\u305d\u3057\u3066\u524d\u534a\u90e8\u5206\u306e\u300c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3059\u308b\u300d\u3068\u3044\u3046\u90e8\u5206\u306f\u3001CRM\u306e\u76ee\u7684\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u3068\u306a\u308b\u3002<span class=\"blue\">\u300c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3059\u308b\u300d\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u8a00\u3046\u3068\u300c\u304a\u5ba2\u69d8\u306b\u81ea\u793e\u306e\u71b1\u70c8\u306a\u30d5\u30a1\u30f3\u306b\u306a\u3063\u3066\u3082\u3089\u3046\u300d\u3068\u8a00\u3044\u63db\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<div class=\"supplement \"><strong>\u3064\u307e\u308a\u3001CRM\u3068\u306f<\/strong><\/p>\n<p>\u9867\u5ba2\u306eLTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u3068\u3044\u3046\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u9867\u5ba2\u306b\u81ea\u793e\u306e\u71b1\u70c8\u306a\u30d5\u30a1\u30f3\u306b\u306a\u3063\u3066\u3082\u3089\u3046\u624b\u6cd5<\/div>\n\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u307e\u305fCRM\u306e\u8003\u3048\u65b9\u3092\u5f62\u4f5c\u308b\u91cd\u8981\u306a\u6982\u5ff5\u3068\u3057\u3066\u300c\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u300d\u304c\u3042\u308b\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1926\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/crm_ma_p.png\" alt=\"\" width=\"600\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/crm_ma_p.png 900w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/crm_ma_p-300x163.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/crm_ma_p-768x417.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span class=\"blue\">\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u3068\u306f\u3001\u8cfc\u5165\u91d1\u984d\u306e\u9ad8\u3044\u9806\u306b\u9867\u5ba2\u3092\u4e26\u3079\u308b\u3068\u3001\u4e00\u822c\u7684\u306a\u4f01\u696d\u306b\u304a\u3044\u3066\u306f\u4e0a\u4f4d20%\u306e\u9867\u5ba2\u304c\u5168\u4f53\u306e80%\u306e\u58f2\u4e0a\u3092\u69cb\u6210\u3059\u308b\u5f62\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u6cd5\u5247\u3067\u3042\u308b\u3002<\/span><\/p>\n<p>\u3053\u3053\u304b\u3089\u5c0e\u304d\u51fa\u3055\u308c\u308b\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u306f\u3001\u307e\u305a\u306f\u81ea\u793e\u306b\u304a\u3044\u3066\u306e\u512a\u826f\u9867\u5ba2\u3068\u3001\u305d\u308c\u4ee5\u5916\u306e\u9867\u5ba2\u3092\u3057\u3063\u304b\u308a\u3068\u533a\u5225\u3057\u3066\u3001\u512a\u826f\u9867\u5ba2\u3092\u512a\u9047\u3057\u3066\u5bfe\u5fdc\u3057\u3066\u3044\u304f\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002<br \/>\n<span class=\"blue\">\u512a\u826f\u9867\u5ba2\u3092\u512a\u9047\u3059\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u306e80%\u306e\u58f2\u4e0a\u304c\u7dad\u6301\u3067\u304d\u308b\u5f62\u3068\u306a\u308b\u305f\u3081\u3001\u9ad8\u3044\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/span>\u304b\u3089\u3067\u3042\u308b\u3002<\/p>\n<p>CRM\u3067\u306f\u3053\u306e\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u306e\u8003\u3048\u65b9\u304c\u30d9\u30fc\u30b9\u306b\u3042\u308b\u305f\u3081\u3001\u57fa\u672c\u65b9\u91dd\u3068\u3057\u3066\u3001\u65e2\u5b58\u306e\u512a\u826f\u9867\u5ba2\u3092\u5897\u3084\u3057\u3066\u5fb9\u5e95\u7684\u306b\u512a\u9047\u3057\u3066\u3044\u304f\u3068\u3044\u3046\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u4ee5\u4e0a\u3001\u3053\u3053\u307e\u3067CRM\u306e\u6982\u8981\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u304d\u305f\u304c\u3001CRM\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u308b\u3068\u4ee5\u4e0b\u306b\u306a\u308b\u3002<\/p>\n<blockquote>\n<ul>\n<li><strong>CRM\u3068\u306f\u3001\u9867\u5ba2\u306eLTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u3068\u3044\u3046\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u9867\u5ba2\u306b\u81ea\u793e\u306e\u71b1\u70c8\u306a\u30d5\u30a1\u30f3\u306b\u306a\u3063\u3066\u3082\u3089\u3046\u624b\u6cd5\u306e\u3053\u3068<\/strong><\/li>\n<li><strong>\u9867\u5ba2\u306e\u4fa1\u5024\u306f\u3001\u77ed\u671f\u7684\u306a\u89b3\u70b9\u3067\u306f\u306a\u304f\u3001\u4e2d\u9577\u671f\u7684\u306a\u89b3\u70b9\uff08LTV\uff09\u3067\u6e2c\u3063\u3066\u3044\u304f<\/strong><\/li>\n<li><strong>\u512a\u826f\u9867\u5ba2\u3068\u305d\u308c\u4ee5\u5916\u306e\u9867\u5ba2\u3092\u533a\u5225\u3057\u305f\u4e0a\u3067\u3001\u512a\u826f\u9867\u5ba2\u306b\u3064\u3044\u3066\u306f\u5fb9\u5e95\u7684\u306b\u512a\u9047\u3057\u3066\u3044\u304f<\/strong><\/li>\n<li><strong>\u77ed\u671f\u7684\u306a\u5208\u308a\u53d6\u308a\u306e\u305f\u3081\u306e\u65bd\u7b56\u3092\u76ee\u7684\u3068\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u3044<\/strong><\/li>\n<\/ul>\n<\/blockquote>\n<h2>MA\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p>\u4e00\u65b9\u3001MA\u3068\u306f\u3001\u3069\u3046\u3044\u3063\u305f\u3082\u306e\u306a\u306e\u304b\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1914\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRMA2.png\" alt=\"MA\u3068\u306f\u306a\u306b\u304b\" width=\"600\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRMA2.png 1000w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRMA2-300x114.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRMA2-768x292.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<div class=\"supplement \"><strong>MA\u3068\u306f Marketing Automation \u306e\u7565\u3067\u3042\u308a\u3001\u4e00\u8a00\u3067\u8aac\u660e\u3059\u308b\u3068<\/strong><\/p>\n<p>\u898b\u8fbc\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306e\u7ba1\u7406\u3084\u80b2\u6210\uff08\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u3092\u76ee\u7684\u3068\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306e\u52b9\u7387\u5316\u3084\u52b9\u679c\u306e\u5411\u4e0a\u306e\u305f\u3081\u306b\u958b\u767a\u3055\u308c\u305f\u30b7\u30b9\u30c6\u30e0<\/div>\n\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u30dd\u30a4\u30f3\u30c8\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306e\u52b9\u7387\u5316\u3084\u52b9\u679c\u306e\u5411\u4e0a\u306e\u305f\u3081\u306b\u958b\u767a\u3055\u308c\u305f\u30b7\u30b9\u30c6\u30e0\u300d\u3068\u3044\u3046\u90e8\u5206\u3067\u3042\u308a\u3001<span class=\"blue\">\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u5316\u3067\u304d\u308b\u3068\u3044\u3046\u70b9\u304c\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8<\/span>\u3068\u306a\u308b\u3002<br 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\/>\n\u7279\u306bMA\u306f\u9867\u5ba2\u306e\u884c\u52d5\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u5f97\u610f\u3067\u3042\u308b\u305f\u3081\u3001\u4f8b\u3048\u3070\u3001\u3042\u308b\u5546\u54c1\u304c\u6c17\u306b\u306a\u3063\u3066\u30b5\u30a4\u30c8\u306e\u540c\u3058\u5546\u54c1\u30da\u30fc\u30b8\u3092\u4f55\u5ea6\u3082\u95b2\u89a7\u3057\u3066\u3044\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066<br \/>\n<span class=\"blue\">\u300c\u9867\u5ba2\u304c\u7279\u5b9a\u306e\u5546\u54c1\u30da\u30fc\u30b8\u3092\u4e00\u5b9a\u56de\u6570\u4ee5\u4e0a\u95b2\u89a7\u3057\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u3092\u5f8c\u62bc\u3057\u3059\u308b\u3088\u3046\u306a\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u306e\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u7684\u306b\u9001\u4fe1\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306a\u65bd\u7b56\u3092\u7c21\u5358\u306b\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd<\/span>\u3068\u306a\u308b\u3002<\/p>\n<h2>CRM\u3068MA\u306e\u95a2\u4fc2\u6027<\/h2>\n<p><span class=\"blue\">CRM\u3068MA\u306e\u95a2\u4fc2\u6027\u3092\u4e00\u8a00\u3067\u8aac\u660e\u3059\u308b\u3068\u3001MA\u306fCRM\u3092\u5b9f\u73fe\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u624b\u6bb5\u306e\u3046\u3061\u306e\u4e00\u3064<\/span>\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u3088\u304f\u52d8\u9055\u3044\u3055\u308c\u3084\u3059\u3044\u306e\u304c\u300cMA\u3092\u5c0e\u5165\u3059\u308c\u3070CRM\u304c\u5b9f\u73fe\u3067\u304d\u308b\u300d\u3068\u601d\u308f\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u3042\u308b\u304c\u3001\u3053\u308c\u306f\u5927\u304d\u306a\u9593\u9055\u3044\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u3053\u3067\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001<span class=\"blue\">\u3042\u304f\u307e\u3067\u4e3b\u4f53\u3068\u306a\u308b\u306e\u306fMA\u3067\u306f\u306a\u304fCRM\u3067\u3042\u308b\u3053\u3068\u3060\u3002<\/span><br \/>\n\u307e\u305a\u306f<span class=\"blue\">\u81ea\u793e\u306eCRM\u3068\u3057\u3066\u3001\u3069\u3046\u3044\u3063\u305f\u65bd\u7b56\u3092\u884c\u3063\u3066\u3044\u304f\u306e\u304b\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u3001\u305d\u308c\u3089\u306e\u65bd\u7b56\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001MA\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3066\u3044\u304f\u306e\u304b\u3068\u3044\u3046\u9806\u5e8f\u3067\u8003\u3048\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981<\/span>\u306b\u306a\u3063\u3066\u304f\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u8a00\u3046\u3068\u3001\u5b9f\u306f\u3053\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u81ea\u793e\u306b\u3042\u3063\u305fMA\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b\u4e0a\u3067\u3082\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3053\u3068\u306b\u306a\u308b\u3002<br \/>\n\u307e\u305a\u306f<span class=\"blue\">\u81ea\u793e\u304c\u3084\u308a\u305f\u3044CRM\u65bd\u7b56\u3092\u6574\u7406\u3057\u3066\u3001\u305d\u308c\u3089\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308bMA\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u5b9a\u3059\u308b\u3068\u3044\u3046\u9032\u3081\u65b9\u304c\u3001\u81ea\u793e\u306b\u3042\u3063\u305fMA\u30b7\u30b9\u30c6\u30e0\u306e\u6b63\u3057\u3044\u9078\u5b9a\u65b9\u6cd5\u3068\u306a\u308b\u3002<\/span>\u3053\u3053\u307e\u3067\u8aac\u660e\u3059\u308b\u3068\u3001\u5fc5\u305a\u3057\u3082<span class=\"blue\">\u9ad8\u984d\u306aMA\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u304c\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u826f\u306e\u7d50\u679c\u3092\u3082\u305f\u3089\u3059\u3068\u306f\u9650\u3089\u306a\u3044\u3068\u3044\u3046\u3053\u3068<\/span>\u3092\u3001\u3054\u7406\u89e3\u3044\u305f\u3060\u3051\u308b\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u7e70\u308a\u8fd4\u3057\u3068\u306a\u308b\u304c\u3001MA\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u3076\u4e0a\u3067\u306f\u3001<span class=\"blue\">\u81ea\u793e\u304c\u3084\u308a\u305f\u3044CRM\u3092\u5b9f\u73fe\u3067\u304d\u308b\u306e\u304b\u3069\u3046\u304b\u3001\u3068\u3044\u3046\u30dd\u30a4\u30f3\u30c8\u3067\u30b7\u30b9\u30c6\u30e0\u306e\u9078\u5b9a\u3092\u9032\u3081\u3066\u3044\u304f\u3079\u304d<\/span>\u3067\u3042\u308b\u3002<\/p>\n<h2>MA\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1919\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRMA3.jpg\" alt=\"\" width=\"900\" height=\"414\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRMA3.jpg 900w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRMA3-300x138.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/CRMA3-768x353.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>CRM\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u3068\u3057\u3066MA\u306e\u6d3b\u7528\u3092\u691c\u8a0e\u3059\u308b\u5834\u5408\u306b\u306f\u3001\u6ce8\u610f\u3059\u3079\u304d\u70b9\u304c\u3042\u308b\u3002<br \/>\n\u305d\u308c\u306f<span class=\"blue\">\u300c\u3059\u3079\u3066\u306e\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u5316\u3057\u3088\u3046\u3068\u3057\u306a\u3044\u300d<\/span>\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>MA\u306e\u5f37\u307f\u3068\u3057\u3066\u300c\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3092\u5f97\u610f\u3068\u3057\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u3068\u3053\u308d\u304c\u3042\u308b\u305f\u3081\u3001CRM\u306e\u65bd\u7b56\u3092\u8003\u3048\u308b\u4e0a\u3067\u3082\u3001\u3064\u3044MA\u306e\u81ea\u52d5\u5316\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u30d9\u30fc\u30b9\u306b\u8003\u3048\u3066\u3057\u307e\u3044\u304c\u3061\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u304c\u3001\u3053\u3053\u307e\u3067\u8aac\u660e\u3057\u3066\u304d\u305f\u901a\u308a\u3001CRM\u306f\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u306f\u306a\u3044\u3002<span class=\"blue\">CRM\u306e\u672c\u8cea\u306f\u3001\u3042\u304f\u307e\u3067\u512a\u826f\u9867\u5ba2\u3092\u512a\u9047\u3059\u308b\u3053\u3068\u3067\u30d5\u30a1\u30f3\u5316\u3092\u884c\u3044\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3055\u305b\u3066\u3044\u304f\u3082\u306e\u3067\u3042\u308b\u3002<\/span><\/p>\n<h3>\u512a\u826f\u9867\u5ba2\u306f\u3044\u3064\u3082\u81ea\u5206\u3092\u7279\u5225\u6271\u3044\u3057\u3066\u6b32\u3057\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u3002<\/h3>\n<p>\u305d\u3093\u306a\u512a\u826f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001MA\u306e\u81ea\u52d5\u5316\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3063\u3066\u3001<span class=\"blue\">\u672c\u5f53\u306b\u559c\u3093\u3067\u3082\u3089\u3048\u308b\u306e\u3060\u308d\u3046\u304b\uff1f\u3068\u3044\u3046\u89b3\u70b9\u3067\u512a\u826f\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u8003\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u3001\u975e\u5e38\u306b\u91cd\u8981<\/span>\u306b\u306a\u3063\u3066\u304f\u308b\u3002<\/p>\n<p>CRM\u306b\u3064\u3044\u3066\u306f\u3001\u5fc5\u305a\u3057\u3082MA\u304c\u306a\u3044\u3068\u5b9f\u73fe\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u3059\u3079\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u3092MA\u3067\u5b9f\u73fe\u3057\u3088\u3046\u3068\u306f\u305b\u305a\u3001<span class=\"blue\">\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u3088\u308b\u4e01\u5be7\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u512a\u826f\u9867\u5ba2\u3092\u512a\u9047\u3057\u3066\u3044\u304f\u3088\u3046\u306a\u65bd\u7b56\u3082\u8996\u91ce\u306b\u5165\u308c\u3066\u691c\u8a0e\u3059\u308b\u3079\u304d<\/span>\u3067\u3042\u308b\u3002<\/p>\n<p>MA\u306f\u300cMarketing Automation\u300d\u3068\u3044\u3046\u305d\u306e\u540d\u524d\u306e\u901a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306e\u81ea\u52d5\u5316\u3092\u884c\u3046\u3082\u306e\u3067\u3042\u308b\u3002\u81ea\u52d5\u5316\u306e\u76ee\u6307\u3059\u5148\u306f\u3001\u52b9\u7387\u5316\u3060\u3002<\/p>\n<p>\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001<span class=\"blue\">\u81ea\u793e\u304c\u5927\u5207\u306b\u3057\u3066\u304d\u305f\u30d6\u30e9\u30f3\u30c9\u3084\u3001\u9867\u5ba2\u306b\u63d0\u4f9b\u3057\u3066\u3044\u305f\u4fa1\u5024\u304c\u640d\u306a\u308f\u308c\u308b\u3053\u3068\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3068\u81ea\u554f\u3057\u3066\u307f\u308b\u3053\u3068\u304c\u3001CRM\u3092\u5b9f\u73fe\u3059\u308b\u624b\u6bb5\u3068\u3057\u3066MA\u3092\u6d3b\u7528\u3057\u3066\u3044\u304f\u4e0a\u3067\u306f\u3001\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u3063\u3066\u304f\u308b<\/span>\u3067\u3042\u308d\u3046\u3002<\/p>\n<div class=\"supplement boader\"><strong>CRM\u3084MA\u306b\u95a2\u9023\u3057\u305fE-CommerceMagazine\u306e\u8a18\u4e8b\u306f\u3053\u3061\u3089\u25bc<\/strong><br \/>\n<div class=\"related_article cf\"><a href=\"https:\/\/www.future-shop.jp\/magazine\/crmseminar_190129\"><figure class=\"eyecatch thum\"><img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"290\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2019\/03\/cms_ec-486x290.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">CRM\u306e\u57fa\u672c\u3068\u6210\u529f\u306b\u5411\u3051\u305f\u30dd\u30a4\u30f3\u30c8\u3068\u306f<\/p><span class=\"date gf\">2019-03-13<\/span><\/div><\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>EC\u696d\u754c\u306b\u304a\u3044\u3066CRM\u3084MA\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531 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