{"id":14590,"date":"2022-12-21T08:58:01","date_gmt":"2022-12-20T23:58:01","guid":{"rendered":"https:\/\/www.future-shop.jp\/magazine\/?p=14590"},"modified":"2026-04-27T11:47:59","modified_gmt":"2026-04-27T02:47:59","slug":"ga4-seminar-report","status":"publish","type":"post","link":"https:\/\/www.future-shop.jp\/magazine\/ga4-seminar-report","title":{"rendered":"EC\u62c5\u5f53\u8005\u304c\u77e5\u3063\u3066\u304a\u304d\u305f\u3044GA4\u306e\u4f7f\u3044\u65b9\u3068e\u30b3\u30de\u30fc\u30b9\u3078\u306e\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\uff01500\u4eba\u8d85\u53c2\u52a0\u306e\u6ce8\u76ee\u30bb\u30df\u30ca\u30fc\u3092\u30ec\u30dd\u30fc\u30c8"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-20190\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2024\/02\/edbd459af34c334efc1616f0ae6f9e47-1024x538.png\" alt=\"\" width=\"1024\" height=\"538\" 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src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/designfamily_nakata_momotani.jpg\" alt=\"GA4\u89e3\u8aac\u30bb\u30df\u30ca\u30fc\u306b\u767b\u58c7\u3057\u305f\u682a\u5f0f\u4f1a\u793e\u30c7\u30b6\u30a4\u30f3\u30d5\u30a1\u30df\u30ea\u30fc\u306e\u4e2d\u7530\u5ef6\u5b5d\u3055\u3093\u3068\u6843\u8c37\u96c5\u7f8e\u3055\u3093\" width=\"1000\" height=\"516\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/designfamily_nakata_momotani.jpg 1000w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/designfamily_nakata_momotani-300x155.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/designfamily_nakata_momotani-768x396.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-14607\" class=\"wp-caption-text\">\u8b1b\u5e2b\u3092\u52d9\u3081\u3066\u304f\u3060\u3055\u3063\u305f\u682a\u5f0f\u4f1a\u793e\u30c7\u30b6\u30a4\u30f3\u30d5\u30a1\u30df\u30ea\u30fc\u306e\u4e2d\u7530\u5ef6\u5b5d\u3055\u3093(\u5199\u771f\u4e0b)\u3068\u6843\u8c37\u96c5\u7f8e\u3055\u3093\uff08\u5199\u771f\u5de6\u4e0a\uff09\u3002\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u306f\u682a\u5f0f\u4f1a\u793e\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30b7\u30e7\u30c3\u30d7\u306e\u516b\u6728\u667a\u4ec1\uff08\u5199\u771f\u53f3\u4e0a\uff09<\/p><\/div>\n<div class=\"supplement boader\">\n<p><strong>\u3010commerce creator\u306eGA4\u8a2d\u5b9a\u65b9\u6cd5\u3011<\/strong><\/p>\n<p>EC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cfutureshop\u300d\u306e\u30c7\u30b6\u30a4\u30f3\u6a5f\u80fd\u3001commerce creator\uff08\u30b3\u30de\u30fc\u30b9\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\uff09\u3067\u69cb\u7bc9\u3055\u308c\u305fEC\u30b5\u30a4\u30c8\u306f2022\u5e7410\u6708\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u3067GA4\u306b\u5bfe\u5fdc\u3044\u305f\u3057\u307e\u3057\u305f\u3002GA4\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306a\u3069\u306e\u8a73\u7d30\u306f\u4e0b\u8a18\u30da\u30fc\u30b8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"linkcard\"><div class=\"lkc-external-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/manual.future-shop.jp\/settings\/promotion\/analyticsEnhancedEcommerce\/\" target=\"_blank\" rel=\"external noopener\"><div class=\"lkc-card\"><div class=\"lkc-info\"><div class=\"lkc-favicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=manual.future-shop.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">futureshop\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30cb\u30e5\u30a2\u30eb<\/div><\/div><div class=\"lkc-content\"><figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/pz-linkcard\/cache\/05396f1a69ef5a06d9f441db9807ab17e6426f8767c9860842623dadbf837682.jpeg\" width=\"115px\" height=\"\" alt=\"\" \/><\/figure><div class=\"lkc-title\">Google Analytics\u8a2d\u5b9a\uff5cfutureshop\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30cb\u30e5\u30a2\u30eb<\/div><div class=\"lkc-excerpt\">Google Analytics\u3067\u306e\u6e2c\u5b9a\u304c\u3067\u304d\u308b\u3088\u3046\u3001ID\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/div><\/div><div class=\"clear\"><\/div><\/div><\/a><\/div><\/div>\n<\/div>\n\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! 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rel=\"noopener\">\u4e00\u822c\u793e\u56e3\u6cd5\u4eba\u30a6\u30a7\u30d6\u89e3\u6790\u58eb\u5354\u4f1a\uff08WACA\uff09<\/a>\u304c\u8a8d\u5b9a\u3059\u308b\u6700\u4e0a\u4f4d\u8cc7\u683c\u300c\u30a6\u30a7\u30d6\u89e3\u6790\u58eb\u30de\u30b9\u30bf\u30fc\u300d\u306e\u8cc7\u683c\u3092\u6301\u3061\u3001\u6570\u591a\u304f\u306eEC\u4e8b\u696d\u8005\u3055\u307e\u306e\u5e97\u8217\u6539\u5584\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30df\u30ca\u30fc\u306e\u5192\u982d\u3001\u4e2d\u7530\u3055\u3093\u306f\u300cGA4\u306e\u57fa\u790e\u304b\u3089\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3067\u306e\u6d3b\u7528\u6cd5\u307e\u3067\u3001\u660e\u65e5\u304b\u3089\u4f7f\u3048\u308b\u77e5\u8b58\u3092\u5e45\u5e83\u304f\u304a\u4f1d\u3048\u3057\u307e\u3059\u300d\u3068\u8aac\u660e\u3002\u30bb\u30df\u30ca\u30fc\u306e\u30b4\u30fc\u30eb\uff08\u76ee\u7684\uff09\u3068\u3057\u3066\u6b21\u306e4\u70b9\u3092\u6319\u3052\u307e\u3057\u305f\u3002<\/p>\n<ol>\n<li><strong>GA4\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u30c4\u30fc\u30eb\u300d\u3067\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3059\u308b<\/strong><\/li>\n<li><strong>GA4\u306e\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u306b\u3064\u3044\u3066\u7406\u89e3\u3059\u308b<\/strong><\/li>\n<li><strong>GA4\u306e\u300c\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u300d\u3068\u300c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300d\u306e\u4f7f\u3044\u65b9\u3092\u7406\u89e3\u3059\u308b<\/strong><\/li>\n<li><strong>commerce creator\u3067\u306eGA4\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b<\/strong><\/li>\n<\/ol>\n<blockquote><p>GA4\u3092\u307e\u3060\u4f7f\u3044\u3053\u306a\u305b\u3066\u3044\u306a\u3044\u65b9\u304c\u3001GA4\u3092\u5c11\u3057\u3067\u3082\u89e6\u3063\u3066\u307f\u3088\u3046\u3001\u4f7f\u3063\u3066\u307f\u3088\u3046\u3068\u601d\u3063\u3066\u884c\u52d5\u306b\u79fb\u3057\u3066\u304f\u3060\u3055\u308c\u3070\u3001\u3053\u306e\u30bb\u30df\u30ca\u30fc\u306f\u6210\u529f\u3060\u3068\u601d\u3063\u3066\u3044\u307e\u3059\uff08\u4e2d\u7530\u3055\u3093\uff09<\/p><\/blockquote>\n<h4>\u8b1b\u5e2b\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb<\/h4>\n<div class=\"supplement boader\">\n<div class=\"column-wrap cf \">\n<div class=\"d-1of2 t-1of2 m-all \">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-14641\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/speaker_nakata-150x150.png\" alt=\"\u682a\u5f0f\u4f1a\u793e\u30c7\u30b6\u30a4\u30f3\u30d5\u30a1\u30df\u30ea\u30fc\u3000\u4e8b\u696d\u7d71\u62ec\u90e8\u9577\u3000\u4e2d\u7530 \u5ef6\u5b5d(\u306a\u304b\u305f \u306e\u3076\u305f\u304b) \u6c0f\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/speaker_nakata-150x150.png 150w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/speaker_nakata.png 299w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p><strong>\u682a\u5f0f\u4f1a\u793e\u30c7\u30b6\u30a4\u30f3\u30d5\u30a1\u30df\u30ea\u30fc\u3000<\/strong><br \/>\n<strong>\u4e8b\u696d\u7d71\u62ec\u90e8\u9577\u3000\u4e2d\u7530 \u5ef6\u5b5d(\u306a\u304b\u305f \u306e\u3076\u305f\u304b)\u00a0\u6c0f<\/strong><\/p>\n<\/div>\n<div class=\"d-1of2 t-1of2 m-all \">\n<p><span style=\"font-size: 80%;\">\u4e8b\u52d9\u6a5f\u5668\u306e\u8a2a\u554f\u8ca9\u58f2\u30675\u5e74\u9593\u306e\u55b6\u696d\u6d3b\u52d5\u5f8c\u300129\u6b73\u3067WEB\u696d\u754c\u3078\u3002 \u682a\u5f0f\u4f1a\u793e\u30c7\u30b6\u30a4\u30f3\u30d5\u30a1\u30df\u30ea\u30fc\u306b\u3066\u4e3b\u306b\u30b5\u30a4\u30c8\u5236\u4f5c\u306e\u30c7\u30a3\u30ec\u30af\u30b7\u30e7\u30f3\u3084\u3001\u305d\u306e\u5f8c\u306e\u904b\u7528\u652f\u63f4\u3092\u4e3b\u696d\u52d9\u3068\u3057\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30b7\u30e7\u30c3\u30d7\u5229\u7528\u5e97\u8217\u306e\u58f2\u4e0a\u62e1\u5927\u306b\u4f34\u8d70\u3002 \u30b5\u30a4\u30c8\u5236\u4f5c\u30c7\u30a3\u30ec\u30af\u30b7\u30e7\u30f3\u3092\u30e1\u30a4\u30f3\u306b\u5236\u4f5c\u5f8c\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u904b\u7528\u652f\u63f4\u307e\u3067\u4e00\u6c17\u901a\u8cab\u3067\u5bfe\u5fdc\u3067\u304d\u308b\u3053\u3068\u304c\u5f37\u307f\u3002\u652f\u63f4\u5b9f\u7e3e\u3068\u3057\u3066\u300c\u30ca\u30a4\u30c8\u30a6\u30a7\u30a2\u901a\u8ca9\uff1a\u58f2\u4e0a\u6628\u5e74\u6bd4180\uff05\u300d\u300c\u98df\u54c1\u901a\u8ca9\uff1a\u58f2\u4e0a\u6628\u5e74\u6bd4300\uff05\u300d\u300c\u9769\u5c0f\u7269\u901a\u8ca9\uff1a\u58f2\u4e0a\u6628\u5e74\u6bd4180\uff05\u300d\u300c\u30a2\u30a4\u30a6\u30a7\u30a2\u901a\u8ca9\uff1a\u58f2\u4e0a\u6628\u5e74\u6bd4200\uff05\u300d\u306a\u3069\u306e\u5b9f\u7e3e\u591a\u6570\u3042\u308a\u3002\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u8ef8\u306b\u6226\u7565\u8a2d\u8a08\u304b\u3089\u65bd\u7b56\u5b9f\u884c\u3001\u52b9\u679c\u691c\u8a3c\u307e\u3067\u3002\u30c1\u30e3\u30cd\u30eb\u3092\u554f\u308f\u305a\u5e45\u5e83\u304f\u65bd\u7b56\u3092\u5b9f\u65bd\u3002<\/span><\/p>\n<p><strong><span style=\"font-size: 80%;\">\u3010\u4fdd\u6709\u8cc7\u683c\u3011<\/span><\/strong><span style=\"font-size: 80%;\">WACA\u30a6\u30a7\u30d6\u89e3\u6790\u58eb\u30de\u30b9\u30bf\u30fc\uff0fGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u500b\u4eba\u8a8d\u5b9a\u8cc7\u683c GAIQ<\/span><\/p>\n<\/div> <\/div>\n<\/div>\n<div class=\"supplement boader\">\n<div class=\"column-wrap cf \">\n<div class=\"d-1of2 t-1of2 m-all \">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-14640\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/speaker_momotani-150x150.png\" alt=\"\u682a\u5f0f\u4f1a\u793e\u30c7\u30b6\u30a4\u30f3\u30d5\u30a1\u30df\u30ea\u30fc\u3000WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u696d\u90e8\u4fc2\u9577\u3000\u6843\u8c37 \u96c5\u7f8e(\u3082\u3082\u305f\u306b \u307e\u3055\u307f) \u6c0f\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/speaker_momotani-150x150.png 150w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/speaker_momotani.png 299w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p><strong>\u682a\u5f0f\u4f1a\u793e\u30c7\u30b6\u30a4\u30f3\u30d5\u30a1\u30df\u30ea\u30fc\u3000<\/strong><br \/>\n<strong>WEB<\/strong><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u696d\u90e8\u4fc2\u9577<\/strong><strong>\u3000\u6843\u8c37 \u96c5\u7f8e(\u3082\u3082\u305f\u306b \u307e\u3055\u307f)\u00a0\u6c0f<\/strong><\/p>\n<\/div>\n<div class=\"d-1of2 t-1of2 m-all \">\n<p><span style=\"font-size: 80%;\">EC\u30b5\u30a4\u30c8\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u62c5\u5f53\u3068\u306a\u308a\u3001\u5546\u54c1\u4f01\u753b\u304b\u3089LP\u306e\u4f5c\u6210\u3001\u30e1\u30eb\u30de\u30ac\u3001\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30d0\u30ca\u30fc\u3001\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u4f5c\u6210\u306a\u3069\u5168\u3066\u306e\u904b\u7528\u3092\u884c\u3046\u3002\u305d\u306e\u5f8cGoogle\u30fbYahoo!\u5e83\u544a\u3001SNS\u5e83\u544a\u3001SNS\u904b\u7528\u306a\u3069\u5168\u56fd\u306e\u30c7\u30b8\u30bf\u30eb\u8ca9\u4fc3\u6848\u4ef6\u306b\u643a\u308f\u308b\u3002\u4f01\u696d\u306e\u8ca9\u4fc3\u652f\u63f4\u3084\u30a6\u30a7\u30d6\u89e3\u6790\u58eb\u3001\u4e0a\u7d1a\u30a6\u30a7\u30d6\u89e3\u6790\u58eb\u8b1b\u5ea7\u3001GA\u8b1b\u5ea7\u3001\u5fc3\u7406\u5b66\u8b1b\u5ea7\u3001\u500b\u5225\u30b3\u30fc\u30c1\u30f3\u30b0\u306a\u3069\u3092\u5b9f\u65bd\u4e2d\u3002<\/span><\/p>\n<p><strong><span style=\"font-size: 80%;\">\u3010\u4fdd\u6709\u8cc7\u683c\u3011<\/span><\/strong><span style=\"font-size: 80%;\">WACA\u30a6\u30a7\u30d6\u89e3\u6790\u58eb\u30de\u30b9\u30bf\u30fc\uff0f\u4e0a\u7d1aSNS\u30de\u30cd\u30fc\u30b8\u30e3\u2015\uff0f\u5fc3\u7406\u5b66 \u7c73\u56fdNLP&#x2122;\u5354\u4f1a\u8a8d\u5b9a\u30b3\u30fc\u30c1\uff0fGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u500b\u4eba\u8a8d\u5b9a\u8cc7\u683c GAIQ<\/span><\/p>\n<\/div> <\/div>\n<\/div>\n<h4>\u682a\u5f0f\u4f1a\u793e\u30c7\u30b6\u30a4\u30f3\u30d5\u30a1\u30df\u30ea\u30fc\u306b\u3064\u3044\u3066<\/h4>\n<p>\u682a\u5f0f\u4f1a\u793e\u30c7\u30b6\u30a4\u30f3\u30d5\u30a1\u30df\u30ea\u30fc\u306f\u3001Web\u30b5\u30a4\u30c8\u3084EC\u30b5\u30a4\u30c8\u306e\u69cb\u7bc9\u30fb\u904b\u7528\u652f\u63f4\u3092\u624b\u304c\u3051\u3066\u3044\u308b\u5236\u4f5c\u4f1a\u793e\u3067\u3059\u3002EC\u30b5\u30a4\u30c8\u306e\u96c6\u5ba2\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4fc3\u9032\u306e\u65bd\u7b56\u306b\u3082\u7cbe\u901a\u3057\u3066\u304a\u308a\u3001<strong>EC\u30b5\u30a4\u30c8\u3092\u7acb\u3061\u4e0a\u3052\u305f\u5f8c\u306e\u904b\u7528\u306e\u30b5\u30dd\u30fc\u30c8\u307e\u3067\u884c\u3048\u308b<\/strong>\u3053\u3068\u304c\u5f37\u307f\u3002SEO\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3001SNS\u904b\u7528\u3068\u3044\u3063\u305f\u30b5\u30dd\u30fc\u30c8\u30e1\u30cb\u30e5\u30fc\u306e\u4e00\u3064\u3068\u3057\u3066\u3001<strong>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u6d3b\u7528\u3057\u305f\u5e97\u8217\u6539\u5584\u30b5\u30fc\u30d3\u30b9\u3082\u63d0\u4f9b<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002\u306a\u304a\u3001futureshop\u306e\u30d1\u30fc\u30c8\u30ca\u3067\u3082\u3042\u308a\u3001commerce creator\u3092\u4f7f\u3063\u305fEC\u30b5\u30a4\u30c8\u306e\u69cb\u7bc9\u5b9f\u7e3e\u3082\u8c4a\u5bcc\u3067\u3059\u3002<\/p>\n<div id=\"attachment_14608\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14608\" class=\"wp-image-14608\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/designfamily_website.png\" alt=\"\u682a\u5f0f\u4f1a\u793e\u30c7\u30b6\u30a4\u30f3\u30d5\u30a1\u30df\u30ea\u30fc\u306e\u516c\u5f0f\u30b5\u30a4\u30c8\" width=\"900\" height=\"468\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/designfamily_website.png 500w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/designfamily_website-300x156.png 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><p id=\"caption-attachment-14608\" class=\"wp-caption-text\"><a href=\"https:\/\/www.design-family.jp\/\" target=\"_blank\" rel=\"noopener\">\u682a\u5f0f\u4f1a\u793e\u30c7\u30b6\u30a4\u30f3\u30d5\u30a1\u30df\u30ea\u30fc\u306e\u516c\u5f0f\u30b5\u30a4\u30c8<\/a><\/p><\/div>\n<div class=\"a-single a-5\"><a href=\"https:\/\/www.future-shop.jp\/whitepaper\/seoseminar_entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_seo_banner04\"><img decoding=\"async\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/07\/6312a757660b3f012a6c58e041ab15ff.png\"><\/a><\/div>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u6a5f\u80fd\u3084UA\u3068\u306e\u9055\u3044<\/h2>\n<p>\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u8005\u306e\u4e2d\u306b\u306f\u3001\u307e\u3060GA4\u3092\u4f7f\u3063\u3066\u3044\u306a\u3044\u65b9\u3082\u591a\u6570\u3044\u3089\u3063\u3057\u3083\u3063\u305f\u305f\u3081\u3001\u30bb\u30df\u30ca\u30fc\u306e\u524d\u534a\u3067\u306fGA4\u306e\u6982\u8981\u3084UA\u3068\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002GA4\u306e\u4f7f\u3044\u65b9\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u3001UA\u3068\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u306e\u3067\u672c\u7a3f\u3067\u3082\u30bb\u30df\u30ca\u30fc\u306e\u5185\u5bb9\u3092\u63b2\u8f09\u3057\u3066\u3044\u307e\u3059\u3002GA4\u306e\u6982\u8981\u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u3066\u3044\u308b\u65b9\u306f\u3001\u7b2c4\u7ae0\u306e<a href=\"#111\">\u300cGA4\u306e\u8a2d\u5b9a\u306e\u6ce8\u610f\u70b9\u3084\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8\u300d<\/a>\u304b\u3089\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>GA4\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u300d\u306b\u4e3b\u773c\u3092\u7f6e\u3044\u305f\u89e3\u6790\u30c4\u30fc\u30eb<\/h3>\n<p><strong>GA4\u306f\u6b21\u4e16\u4ee3\u7248\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u3057\u30662020\u5e74\u306b\u6b63\u5f0f\u30ed\u30fc\u30f3\u30c1\u3055\u308c\u305f\u89e3\u6790\u30c4\u30fc\u30eb<\/strong>\u3067\u3059\u3002\u3053\u308c\u307e\u3067\u4f7f\u308f\u308c\u3066\u304d\u305fUA\u306f2023\u5e747\u67081\u65e5\u3092\u3082\u3063\u3066\u3001\u30c7\u30fc\u30bf\u51e6\u7406\u304c\u505c\u6b62\u3055\u308c\u308b\u305f\u3081\u3001\u305d\u308c\u4ee5\u964d\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u7528\u3059\u308b\u306b\u306fGA4\u306b\u79fb\u884c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u203bUA\u306e\u30b5\u30dd\u30fc\u30c8\u7d42\u4e86\u306b\u95a2\u3059\u308b\u6700\u65b0\u60c5\u5831\u306f<a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=ja#:~:text=360%20%E3%83%A6%E3%83%8B%E3%83%90%E3%83%BC%E3%82%B5%E3%83%AB%20%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%20%E3%83%97%E3%83%AD%E3%83%91%E3%83%86%E3%82%A3%E3%81%AE,%E5%9B%9E%E9%99%90%E3%82%8A%E5%BB%B6%E9%95%B7%E3%81%95%E3%82%8C%E3%81%BE%E3%81%99%E3%80%82\" target=\"_blank\" rel=\"noopener\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d8\u30eb\u30d7<\/a>\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>GA4\u306e\u7ba1\u7406\u753b\u9762\u3084\u6307\u6a19\u306e\u5b9a\u7fa9\u306a\u3069\u306f\u3001UA\u3068\u7570\u306a\u308b\u70b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u30c7\u30fc\u30bf\u3092\u305d\u306e\u307e\u307e\u5f15\u304d\u7d99\u3050\u3053\u3068\u3082\u3067\u304d\u306a\u3044\u305f\u3081\u3001<strong>GA4\u306f\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u3068\u6349\u3048\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308b<\/strong>\u3067\u3057\u3087\u3046\u3002\u4e2d\u7530\u3055\u3093\u306fGA4\u3068UA\u306e\u4ed5\u69d8\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u3001\u6bd4\u8f03\u8868\u3082\u793a\u3057\u306a\u304c\u3089\u89e3\u8aac\u3057\u3066\u304f\u3060\u3055\u3044\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_14634\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14634\" class=\"size-full wp-image-14634\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-UA-difference-1.jpg\" alt=\"GA4\u3068UA\u306e\u6bd4\u8f03\u8868\" width=\"900\" height=\"622\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-UA-difference-1.jpg 900w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-UA-difference-1-300x207.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-UA-difference-1-768x531.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><p id=\"caption-attachment-14634\" class=\"wp-caption-text\">GA4\u3068UA\u306e\u9055\u3044\u3092\u4e00\u89a7\u8868\u3067\u89e3\u8aac\u3057\u305f<\/p><\/div>\n<p>\u4e2d\u7530\u3055\u3093\u306fGA4\u306b\u3064\u3044\u3066\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306b\u91cd\u304d\u3092\u304a\u3044\u305f\u89e3\u6790\u30c4\u30fc\u30eb\u300d\u3068\u8aac\u660e\u3002\u305d\u306e\u7279\u5fb4\u3092\u6b21\u306e\u3088\u3046\u306b\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>GA4\u306f\u3001EC\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u4e2d\u3067\u767a\u751f\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u8a08\u6e2c\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u5185\u3067\u4e00\u5b9a\u4ee5\u4e0a\u6ede\u5728\u3057\u305f\u304b\u5426\u304b\u3084\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u306e\u6709\u7121\u3001\u52d5\u753b\u8996\u8074\u306e\u6709\u7121\u3068\u3044\u3063\u305f\u300c\u884c\u52d5\u300d\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3082\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff08\u4e2d\u7530\u3055\u3093\uff09<\/p><\/blockquote>\n<h3>GA4\u3068UA\u306e\u30c7\u30fc\u30bf\u8a08\u6e2c\u306e\u9055\u3044<\/h3>\n<p>GA4\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u8ef8\u300d\u3067\u30c7\u30fc\u30bf\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u3001<strong>\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u7d4c\u8def\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3063\u305f\u306e\u304b\u300d\u306b\u3064\u3044\u3066\u3001\u3088\u308a\u6df1\u6398\u308a\u3057\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u3063\u305f<\/strong>\u3068\u4e2d\u7530\u3055\u3093\u306f\u5f37\u8abf\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u5177\u4f53\u4f8b\u3068\u3057\u3066\u4e2d\u7530\u3055\u3093\u306f\u3001\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u304cEC\u30b5\u30a4\u30c8\u3067\u8cfc\u5165\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3059\u308b\u307e\u3067\u306e\u904e\u7a0b\u306b\u304a\u3044\u3066\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084SNS\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001\u81ea\u7136\u691c\u7d22\u3092\u7d4c\u7531\u3057\u3066\u4f55\u5ea6\u3082EC\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30b1\u30fc\u30b9\u3092\u4f8b\u306b\u3042\u3052\u3001GA4\u3068UA\u3067\u8a08\u6e2c\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306e\u9055\u3044\u3092\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u3010\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3011<\/strong><\/p>\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001SNS\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001\u81ea\u7136\u691c\u7d22\u3092\u7d4c\u7531\u3057\u3066\u4f55\u5ea6\u3082EC\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u300c\u521d\u3081\u3066EC\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u3068\u304d\u306b\u4f7f\u3063\u305f\u30c1\u30e3\u30cd\u30eb\u300d\u3092\u7279\u5b9a\u3059\u308b<strong>\u00a0<\/strong><\/p>\n<p><strong>\u25cfUA<\/strong><strong>\u306e\u5834\u5408<\/strong><\/p>\n<p>UA\u3067\u306f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001SNS\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u81ea\u7136\u691c\u7d22\u306e\u305d\u308c\u305e\u308c\u3067\u5408\u8a084\u56de\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u3057\u3066\u8a18\u9332\u3055\u308c\u308b\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u6700\u5f8c\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u81ea\u7136\u691c\u7d22\u306b\u7d10\u4ed8\u304f\u305f\u3081\u3001\u300c\u81ea\u7136\u691c\u7d22\u30678PV\u3042\u308a\u30011\u4ef6\u306eCV\u3092\u7372\u5f97\u3057\u305f\u300d\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304c\u6b8b\u308b<\/p>\n<p><strong>\u25cfGA<\/strong><strong>\uff14\u306e\u5834\u5408<\/strong><\/p>\n<p>\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u6700\u521d\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\u3068\u3044\u3046\u6307\u6a19\u3092\u898b\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u521d\u306b\u4f7f\u3063\u305f\u30c1\u30e3\u30cd\u30eb\uff08\u3053\u306e\u4f8b\u3067\u306f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff09\u306e\u6210\u679c\u3068\u3057\u3066\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001PV15\u4ef6\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c83\u4ef6\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f31\u4ef6\u300d\u3068\u96c6\u8a08\u3055\u308c\u308b<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u304d\u3084\u6d41\u5165\u7d4c\u8def\u304c\u591a\u69d8\u5316\u30fb\u8907\u96d1\u5316\u3057\u3066\u3044\u308b\u73fe\u5728\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u3088\u308a\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u300cUA\u304c\u524d\u63d0\u3068\u3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id=\"attachment_14673\" style=\"width: 1110px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14673\" class=\"size-full wp-image-14673\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-UA-difference-2.jpg\" alt=\"GA4\u3068UA\u3067\u8a08\u6e2c\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306e\u9055\u3044\u306e\u89e3\u8aac\" width=\"1100\" height=\"621\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-UA-difference-2.jpg 1100w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-UA-difference-2-300x169.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-UA-difference-2-1024x578.jpg 1024w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-UA-difference-2-768x434.jpg 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><p id=\"caption-attachment-14673\" class=\"wp-caption-text\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u2192SNS\u2192\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u2192\u81ea\u7136\u691c\u7d22\u3068\u3044\u3046\u9806\u756a\u3067\u4f55\u5ea6\u3082EC\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30b1\u30fc\u30b9\u3092\u4f8b\u306b\u3042\u3052\u3001GA4\u3068UA\u3067\u8a08\u6e2c\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306e\u9055\u3044\u3092\u89e3\u8aac\u3057\u305f<\/p><\/div>\n<h3>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u8a08\u6e2c<\/h3>\n<p>GA4\u3067\u306f<strong>\u30e6\u30fc\u30b6\u30fc\u306e\u3059\u3079\u3066\u306e\u884c\u52d5\u3092\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u8a08\u6e2c<\/strong>\u3057\u307e\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u306f\u81ea\u52d5\u53ce\u96c6\u3055\u308c\u308b\u30c7\u30fc\u30bf\u3068\u3001\u5229\u7528\u8005\u304c\u4efb\u610f\u3067\u8a2d\u5b9a\u3059\u308b\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3044\u305a\u308c\u306b\u305b\u3088\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u3084\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u3001\u52d5\u753b\u8996\u8074\u3001\u30ab\u30fc\u30c8\u6295\u5165\u3001\u8cfc\u5165\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u884c\u52d5\u306f\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u30c7\u30fc\u30bf\u304c\u84c4\u7a4d\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30da\u30fc\u30b8\u306e\u30d3\u30e5\u30fc\u6570\uff08\u8868\u793a\u56de\u6570\uff09\u306f\u300cpage_view\u300d\u3068\u3044\u3046\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u300c\u3069\u306e\u30da\u30fc\u30b8\u304c\u95b2\u89a7\u3055\u308c\u305f\u304b\u300d\u306e\u88dc\u8db3\u60c5\u5831\u3082\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u3010\u30a4\u30d9\u30f3\u30c8\u540d\u3011<\/strong><\/p>\n<ul>\n<li>page_view<\/li>\n<\/ul>\n<p><strong>\u3010\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3011<\/strong><\/p>\n<ul>\n<li>page_location\uff1a\u3069\u306e\u30da\u30fc\u30b8\u304b<\/li>\n<li>page_title\uff1a\u3069\u306e\u30bf\u30a4\u30c8\u30eb\u304b<\/li>\n<li>language\uff1a\u3069\u306e\u8a00\u8a9e\u304b<\/li>\n<li>page_referrer\uff1a\u3069\u306e\u30da\u30fc\u30b8\u304b\u3089\u6d41\u5165\u3057\u3066\u304d\u305f\u304b<\/li>\n<\/ul>\n<div id=\"attachment_14620\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14620\" class=\"wp-image-14620\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-parameter-slide-1.png\" alt=\"GA4\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u8a08\u6e2c\u306e\u30a4\u30e1\u30fc\u30b8\" width=\"900\" height=\"617\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-parameter-slide-1.png 915w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-parameter-slide-1-300x206.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-parameter-slide-1-768x526.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><p id=\"caption-attachment-14620\" class=\"wp-caption-text\">GA4\u3067\u306f\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u304c\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u308b<\/p><\/div>\n<p><strong>EC\u306e\u5834\u5408\u306b\u306f\u3001\u5546\u54c1\u3054\u3068\u306b\u30d6\u30e9\u30f3\u30c9\u3084\u4fa1\u683c\u3068\u3044\u3063\u305f\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u8a2d\u5b9a<\/strong>\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5546\u54c1\u3092\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u6570\u306f\u300cadd_to_cart\u300d\u3068\u3044\u3046\u30a4\u30d9\u30f3\u30c8\u540d\u3067\u8a08\u6e2c\u3057\u3001\u5546\u54c1\u3054\u3068\u306b\u30d6\u30e9\u30f3\u30c9\uff08brand\uff09\u3084\u4fa1\u683c\uff08price\uff09\u3068\u3044\u3063\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<div id=\"attachment_14621\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14621\" class=\"wp-image-14621\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-parameter-slide-2.png\" alt=\"GA4\u3067\u8a08\u6e2c\u3055\u308c\u308bEC\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\" width=\"900\" height=\"617\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-parameter-slide-2.png 910w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-parameter-slide-2-300x206.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-parameter-slide-2-768x527.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><p id=\"caption-attachment-14621\" class=\"wp-caption-text\">EC\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306f2\u968e\u5c64\u306b\u306a\u3063\u3066\u3044\u308b<\/p><\/div>\n<blockquote><p>GA4\u306f\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u3092\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u3053\u3068\u3002\u305d\u3057\u3066\u3001\u30a4\u30d9\u30f3\u30c8\u306b\u306f\u300c\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u300d\u3068\u3044\u3046\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u88dc\u8db3\u60c5\u5831\u304c\u4ed8\u968f\u3059\u308b\u3053\u3068\u3002\u307e\u305a\u306f\u3053\u306e2\u70b9\u3092\u7406\u89e3\u3057\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\uff08\u4e2d\u7530\u3055\u3093\uff09<\/p><\/blockquote>\n<div id=\"attachment_14622\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14622\" class=\"wp-image-14622\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-parameter-slide-3.jpg\" alt=\"GA4\u3067\u81ea\u52d5\u53ce\u96c6\u3055\u308c\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u4f8b\" width=\"900\" height=\"616\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-parameter-slide-3.jpg 912w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-parameter-slide-3-300x205.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-parameter-slide-3-768x525.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><p id=\"caption-attachment-14622\" class=\"wp-caption-text\">GA4\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30a4\u30d9\u30f3\u30c8\u306e\u30c7\u30fc\u30bf\u304c\u81ea\u52d5\u53ce\u96c6\u3055\u308c\u3066\u3044\u308b\u3002\u305d\u308c\u305e\u308c\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\u3084\u8a08\u6e2c\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u53d6\u5f97\u30c7\u30fc\u30bf\u30fb\u30d1\u30e9\u30fc\u30e1\u30fc\u30bf\u30fc\u540d\u3092\u89e3\u8aac\u3057\u305f<\/p><\/div>\n<div class=\"supplement boader\">\n<p>\u53c2\u8003\uff1aGA4\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u3059\u308b\u8a73\u7d30\u3084\u3001\u8a2d\u5b9a\u65b9\u6cd5\u306a\u3069\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001<a href=\"https:\/\/support.google.com\/analytics\/answer\/9322688?hl=ja\" target=\"_blank\" rel=\"noopener\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d8\u30eb\u30d7\u300c[GA4]\u30a4\u30d9\u30f3\u30c8\u306b\u3064\u3044\u3066\u300d<\/a>\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044<\/p>\n<\/div>\n<h3>\uff12\u3064\u306e\u30ec\u30dd\u30fc\u30c8\u753b\u9762<\/h3>\n<p>GA4\u306e\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u306fUA\u3068\u306f\u7570\u306a\u308b\uff12\u3064\u306e\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u304c\u3042\u308a\u307e\u3059\u3002\u5b9a\u578b\u306e\u30c7\u30fc\u30bf\u3092\u95b2\u89a7\u3059\u308b\u300c\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u300d\u3068\u3001\u4efb\u610f\u306e\u30c7\u30fc\u30bf\u9805\u76ee\u3092\u8a2d\u5b9a\u3057\u3066\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u300c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300d\u3067\u3059\u3002<\/p>\n<p>\u4e2d\u7530\u3055\u3093\u306f<strong>\u300c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u3001UA\u306e\u30ab\u30b9\u30bf\u30e0\u30ec\u30dd\u30fc\u30c8\u3088\u308a\u3082\u5206\u6790\u306e\u5e45\u304c\u5e83\u304c\u3063\u3066\u3044\u308b\u300d<\/strong>\u3068\u8aac\u660e\u3002\u305f\u3060\u3057\u3001\u4efb\u610f\u306e\u30c7\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001<strong>\u300c\u5e97\u8217\u6539\u5584\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u3001\u305d\u308c\u305e\u308c\u306e\u5e97\u8217\u304c\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u300d<\/strong>\uff08\u4e2d\u7530\u3055\u3093\uff09\u3068\u5f37\u8abf\u3057\u307e\u3057\u305f\u3002\u306a\u304a\u3001\u300c\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u300d\u306e\u898b\u65b9\u3084\u3001\u300c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300d\u306e\u4f5c\u308a\u65b9\u306f\u7b2c5\u7ae0<a href=\"#222\">\u300cEC\u4e8b\u696d\u8005\u3055\u307e\u306b\u304a\u85a6\u3081\u306e\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u300d<\/a>\u4ee5\u964d\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div id=\"attachment_14626\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14626\" class=\"wp-image-14626\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-management-screen-slide.jpg\" alt=\"GA4\u306e\u30ec\u30dd\u30fc\u30c8\u753b\u9762\" width=\"900\" height=\"620\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-management-screen-slide.jpg 903w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-management-screen-slide-300x207.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-management-screen-slide-768x529.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><p id=\"caption-attachment-14626\" class=\"wp-caption-text\">GA4\u306e\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u306fUA\u3068\u306f\u69d8\u5909\u308f\u308a\u3057\u305f<\/p><\/div>\n<h3>\u6a5f\u68b0\u5b66\u7fd2\u3067\u300c\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u300d\u306a\u3069\u4e88\u6e2c<\/h3>\n<p>\u8a08\u6e2c\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u3063\u3066\u3001\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u4e2d\u3067\u300c\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u300d\u3092\u4e88\u6e2c\u3059\u308b\u306a\u3069\u3001<strong>\u300c\u30e6\u30fc\u30b6\u30fc\u8ef8\u3067\u306e\u9ad8\u5ea6\u306a\u5206\u6790\u3068\u4e88\u6e2c\u3092\u884c\u3048\u308b\u3053\u3068\u3082GA4\u306e\u7279\u5fb4\u300d<\/strong>\u3068\u4e2d\u7530\u3055\u3093\u306f\u5f37\u8abf\u3057\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>\u4f8b\u3048\u3070\u300c\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u300d\u3084\u300c\u96e2\u8131\u306e\u53ef\u80fd\u6027\u300d\u3068\u3044\u3063\u305f\u6307\u6a19\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u904e\u53bb28\u65e5\u9593\u306b\u64cd\u4f5c\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u3063\u3066\u3001\u4eca\u5f8c7\u65e5\u9593\u4ee5\u5185\u306b\u8cfc\u5165\u304c\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u3092\u4e88\u60f3\u3059\u308b\u6a5f\u80fd\u3082\u3042\u308a\u307e\u3059\u3002\uff08\u4e2d\u7530\u3055\u3093\uff09<\/p><\/blockquote>\n<blockquote><p>\uff08\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u308b\u6b63\u78ba\u306a\u4e88\u6e2c\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\uff09\u4e00\u5b9a\u4ee5\u4e0a\u306e\u8cfc\u5165\u4ef6\u6570\u304c\u5fc5\u8981\u306a\u306e\u3067\u3001\u6b63\u78ba\u306a\u4e88\u6e2c\u304c\u5f97\u3089\u308c\u308b\u5e97\u8217\u3055\u307e\u306f\u9650\u3089\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u3053\u3046\u3044\u3063\u305f\u4e88\u6e2c\u6a5f\u80fd\u3082\u5099\u308f\u3063\u3066\u3044\u308bGA4\u306f\u3001\u304b\u306a\u308a\u9032\u5316\u3057\u305f\u30c4\u30fc\u30eb\u3068\u3044\u3046\u5370\u8c61\u3067\u3059\uff08\u4e2d\u7530\u3055\u3093\uff09<\/p><\/blockquote>\n<h3>GA4\u3068UA\u306f\u6307\u6a19\u306e\u5b9a\u7fa9\u304c\u9055\u3046<\/h3>\n<p>GA4\u3068UA\u3067\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u6307\u6a19\u306e\u5b9a\u7fa9\u3082\u5909\u308f\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001<strong>\u540c\u4e00\u306e\u6307\u6a19\u3067\u3082GA4\u3068UA\u3067\u306f\u6570\u5024\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u3053\u3068<\/strong>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4>\u30bb\u30c3\u30b7\u30e7\u30f3<\/h4>\n<p>\u4f8b\u3048\u3070\u3001UA\u3067\u306f\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u6df1\u591c0\u6642\u3092\u307e\u305f\u3050\u3068\u30ea\u30bb\u30c3\u30c8\u3055\u308c\u308b\u305f\u3081\u30011\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u6df1\u591c0\u6642\u3092\u307e\u305f\u3044\u3067EC\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3044\u305f\u5834\u5408\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u306f2\u56de\u3068\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002\u4e00\u65b9\u3001GA4\u3067\u306f\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u6642\u9593\u3067\u533a\u5207\u3089\u308c\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001<strong>\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u306fUA\u306e\u65b9\u304c\u591a\u304f\u306a\u308b\u50be\u5411<\/strong>\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<div id=\"attachment_14615\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14615\" class=\"wp-image-14615\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/G4-UA-session-definition.jpg\" alt=\"GA4\u3068UA\u306e\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u306e\u5b9a\u7fa9\u306e\u9055\u3044\" width=\"900\" height=\"624\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/G4-UA-session-definition.jpg 905w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/G4-UA-session-definition-300x208.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/G4-UA-session-definition-768x532.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><p id=\"caption-attachment-14615\" class=\"wp-caption-text\">\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5b9a\u7fa9\u304c\u5927\u304d\u304f\u5909\u308f\u3063\u305f<\/p><\/div>\n<h4>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/h4>\n<p>GA4\u3067\u306f<strong>\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u3044\u3046\u6982\u5ff5\u304c\u91cd\u8996<\/strong>\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306f\u3001\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306710\u79d2\u4ee5\u4e0a\u6ede\u5728\u300d\u300c2\u3064\u4ee5\u4e0a\u306e\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u300d\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u300d\u3068\u3044\u3063\u305f\u6761\u4ef6\u306e\u3046\u3061\u3001\u3044\u305a\u308c\u304b\u6e80\u305f\u3057\u305f\u72b6\u614b\u3092\u6307\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u306f\u3001\u8a2a\u554f\u8005\u5168\u4f53\u306e\u3046\u3061\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3057\u305f\u4eba\u306e\u5272\u5408\u3067\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6982\u5ff5\u306b\u3088\u3063\u3066\u300c\u76f4\u5e30\u7387\u300d\u306e\u5b9a\u7fa9\u3082\u5909\u308f\u308a\u307e\u3057\u305f\u3002UA\u306e\u76f4\u5e30\u7387\u306f\u300c\u8a2a\u554f\u8005\u5168\u4f53\u306e\u4e2d\u3067\u30011\u30da\u30fc\u30b8\u3060\u3051\u898b\u3066\u96e2\u8131\u3057\u305f\u4eba\u306e\u5272\u5408\u300d\u3067\u3057\u305f\u304c\u3001<strong>GA4\u306e\u76f4\u5e30\u7387\u306f\u300c\u8a2a\u554f\u8005\u5168\u4f53\u306e\u4e2d\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3057\u306a\u304b\u3063\u305f\u4eba\u306e\u5272\u5408\u300d<\/strong>\u3067\u3059\u3002<\/p>\n<p>1\u30da\u30fc\u30b8\u3060\u3051\u898b\u3066\u96e2\u8131\u3057\u305f\u4eba\u3067\u3042\u3063\u3066\u3082\u300110\u79d2\u4ee5\u4e0a\u6ede\u5728\u3057\u305f\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u767a\u751f\u3057\u305f\u308a\u3057\u305f\u4eba\u306f\u3001GA4\u3067\u306f\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u305f\u3081\u76f4\u5e30\u7387\u306b\u306f\u542b\u307e\u308c\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001<strong>GA4\u3067\u306f\u76f4\u5e30\u7387\u304cUA\u3068\u6bd4\u3079\u3066\u4f4e\u304f\u306a\u308b\u50be\u5411<\/strong>\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p>GA4\u306e\u6307\u6a19\u306e\u5b9a\u7fa9\u306fUA\u3068\u306f\u7570\u306a\u308b\u70b9\u304c\u591a\u3005\u3042\u308a\u3001\u899a\u3048\u76f4\u3055\u306a\u304f\u3066\u306f\u3044\u3051\u306a\u3044\u3082\u306e\u3082\u591a\u3044\u3068\u601d\u3044\u307e\u3059\uff08\u4e2d\u7530\u3055\u3093\uff09<\/p><\/blockquote>\n<h4>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/h4>\n<p>\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u306e\u5b9a\u7fa9\u3082\u5909\u308f\u308a\u307e\u3057\u305f\u3002UA\u3067\u306f1\u30bb\u30c3\u30b7\u30e7\u30f3\uff081\u56de\u306e\u8a2a\u554f\uff09\u3042\u305f\u308a1\u56de\u3057\u304b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001<strong>GA4\u3067\u306f1\u56de\u306e\u8a2a\u554f\u3067\u8907\u6570\u56de\u306e\u76ee\u6a19\u9054\u6210\uff08\u8cfc\u5165\u3084\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u306e\u884c\u52d5\uff09\u304c\u3042\u3063\u305f\u5834\u5408\u3001\u305d\u306e\u90fd\u5ea6\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8<\/strong>\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u56de\u6570\u306fGA4\u306e\u65b9\u304c\u591a\u304f\u306a\u308b\u50be\u5411<\/strong>\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4>GA4\u3068UA\u306e\u30c7\u30fc\u30bf\u306f\u5358\u7d14\u6bd4\u8f03\u3067\u304d\u306a\u3044<\/h4>\n<p>\u6843\u8c37\u3055\u3093\u306f\u3001\u300cGA4\u3068UA\u306e\u30c7\u30fc\u30bf\u306f\u5358\u7d14\u6bd4\u8f03\u3067\u304d\u306a\u3044\u300d\u3068\u6307\u6458\u3057\u3001<strong>\u3067\u304d\u308b\u3060\u3051\u65e9\u304fGA4\u3067\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u958b\u59cb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/strong>\u3068\u53c2\u52a0\u8005\u306b\u8a34\u3048\u304b\u3051\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>GA4\u3068UA\u3067\u306f\u6307\u6a19\u306e\u5b9a\u7fa9\u304c\u9055\u3046\u305f\u3081\u30012023\u5e747\u6708\u306bUA\u304c\u4f7f\u3048\u306a\u304f\u306a\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067GA4\u3092\u4f7f\u3044\u59cb\u3081\u305f\u3068\u3057\u3066\u3082\u3001UA\u3067\u6e9c\u3081\u305f\u524d\u5e74\u306e\u30c7\u30fc\u30bf\u3068GA4\u306e\u30c7\u30fc\u30bf\u3092\u5358\u7d14\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3068\u306e\u6bd4\u8f03\u3092\u884c\u3044\u305f\u3044\u5834\u5408\u306b\u306f\u3001\u5c11\u3057\u3067\u3082\u65e9\u304fGA4\u3092\u8a2d\u5b9a\u3057\u3001\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u3092\u958b\u59cb\u3057\u3066\u304f\u3060\u3055\u3044\uff08\u6843\u8c37\u3055\u3093\uff09<\/p><\/blockquote>\n<div id=\"attachment_14614\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14614\" class=\"wp-image-14614\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/G4-UA-channel-definition.jpg\" alt=\"GA4\u306b\u304a\u3051\u308b\u6d41\u5165\u5143\u30c1\u30e3\u30cd\u30eb\u306e\u5206\u985e\" width=\"900\" height=\"619\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/G4-UA-channel-definition.jpg 908w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/G4-UA-channel-definition-300x206.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/G4-UA-channel-definition-768x528.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><p id=\"caption-attachment-14614\" class=\"wp-caption-text\">\u6d41\u5165\u5143\u306e\u5206\u985e\u3082\u5927\u304d\u304f\u5909\u308f\u3063\u305f\u3002\u300cPaid Video\u300d\u306a\u3069\u3001\u4ee5\u524d\u306f\u300cPaid Search\u300d\u306b\u542b\u307e\u308c\u3066\u3044\u305f\u3082\u306e\u304c\u5206\u5272\u3055\u308c\u305f\u3082\u306e\u3082\u3042\u308b<\/p><\/div>\n<div class=\"supplement boader\">\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/11986666#zippy=%2C%E3%81%93%E3%81%AE%E8%A8%98%E4%BA%8B%E3%81%AE%E5%86%85%E5%AE%B9\" target=\"_blank\" rel=\"noopener\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d8\u30eb\u30d7 [UA\u2192GA4] \u6307\u6a19\u306e\u6bd4\u8f03: Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 \u3068\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/p>\n<\/div>\n<p>\u306a\u304a\u3001futureshop\u306fGA4\u3068UA\uff08\u62e1\u5f35e\u30b3\u30de\u30fc\u30b9\u8a2d\u5b9a\uff09\u306e\u4f75\u7528\u3082\u3067\u304d\u308b\u305f\u3081\u3001GA4\u306b\u6163\u308c\u308b\u610f\u5473\u3067\u3082\u65e9\u3081\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<br \/>\n<div class=\"a-single a-5\"><a href=\"https:\/\/www.future-shop.jp\/whitepaper\/seoseminar_entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_seo_banner04\"><img decoding=\"async\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/07\/6312a757660b3f012a6c58e041ab15ff.png\"><\/a><\/div>\n<h2>GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u8a2d\u5b9a\u306e\u624b\u9806<\/h2>\n<p>\u30bb\u30df\u30ca\u30fc\u3067\u306f\u3001\u3053\u308c\u304b\u3089GA4\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u306e\u305f\u3081\u306bGA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3059\u308b\u624b\u9806\u3082\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n<ol>\n<li><strong>UA\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af<\/strong><\/li>\n<li><strong>\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8a2d\u5b9a\u300d\u306e\u753b\u9762\u3067\u4ee5\u4e0b\u306e3\u70b9\u3092\u5b9f\u65bd<\/strong><br \/>\n1.\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u540d\u524d\u3092\u3064\u3051\u308b\u30002.\u30bf\u30a4\u30e0\u30be\u30fc\u30f3\u3092\u300c\u65e5\u672c\u300d\u306b\u8a2d\u5b9a\u30003.\u901a\u8ca8\u3092\u300c\u65e5\u672c\u5186\u300d\u306b\u8a2d\u5b9a<\/li>\n<li><strong>\u300c\u30d3\u30b8\u30cd\u30b9\u306e\u6982\u8981\u300d\u306e\u9805\u76ee\u3092\u9078\u629e\u3002\u300c\u4f5c\u6210\u300d\u3092\u62bc\u3059\u3068GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u51fa\u6765\u4e0a\u304c\u308b<\/strong><\/li>\n<li><strong>\u300c\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u958b\u59cb\u3059\u308b\u300d\u306e\u753b\u9762\u3067\u300c\u30a6\u30a7\u30d6\u300d\u3092\u9078\u629e<\/strong><\/li>\n<li><strong>\u300c\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u4f5c\u6210\u300d\u306e\u753b\u9762\u3067\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL\u3092\u5165\u529b\u3002\u300c\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u300d\u3092ON\u306b\u3059\u308b\u3002\u300c\u30b9\u30c8\u30ea\u30fc\u30e0\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u5b8c\u6210<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14676\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-property-setting.jpg\" alt=\"GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210\u65b9\u6cd5\" width=\"1100\" height=\"763\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-property-setting.jpg 1100w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-property-setting-300x208.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-property-setting-1024x710.jpg 1024w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-property-setting-768x533.jpg 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<h3>GA4\u3092commerce creator\u306b\u9023\u643a\u3059\u308b\u65b9\u6cd5<\/h3>\n<p>\u682a\u5f0f\u4f1a\u793e\u30c7\u30b6\u30a4\u30f3\u30d5\u30a1\u30df\u30ea\u30fc\u306ffutureshop\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308a\u3001commerce creator\u3092\u4f7f\u3063\u305fEC\u30b5\u30a4\u30c8\u306e\u69cb\u7bc9\u5b9f\u7e3e\u3082\u8c4a\u5bcc\u306a\u305f\u3081\u3001\u4eca\u56de\u306e\u30bb\u30df\u30ca\u30fc\u3067\u306f<strong>commerce creator\u306bGA4\u3092\u9023\u643a\u3059\u308b\u65b9\u6cd5<\/strong>\u306b\u3064\u3044\u3066\u3082\u89e3\u8aac\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_14678\" style=\"width: 1110px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14678\" class=\"size-full wp-image-14678\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/futureshop-commerce-creator-setting.jpg\" alt=\"commerce creator\uff08\u30b3\u30de\u30fc\u30b9\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\uff09\u306e\u8a2d\u5b9a\u65b9\u6cd5\" width=\"1100\" height=\"752\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/futureshop-commerce-creator-setting.jpg 1100w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/futureshop-commerce-creator-setting-300x205.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/futureshop-commerce-creator-setting-1024x700.jpg 1024w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/futureshop-commerce-creator-setting-768x525.jpg 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><p id=\"caption-attachment-14678\" class=\"wp-caption-text\">commerce creator\uff08\u30b3\u30de\u30fc\u30b9\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\uff09\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/p><\/div>\n<p><strong>commerce creator\u306f2022\u5e7410\u670819\u6708\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u3067GA4\u306b\u5bfe\u5fdc<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u307e\u3067UA\u306e\u30c7\u30fc\u30bf\u3092GA4\u306b\u79fb\u884c\u3055\u305b\u3066\u3044\u305f\u5e97\u8217\u3055\u307e\u3082\u3001GA4\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u76f4\u63a5\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\n<div class=\"a-single a-5\"><a href=\"https:\/\/www.future-shop.jp\/whitepaper\/seoseminar_entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_seo_banner04\"><img decoding=\"async\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/07\/6312a757660b3f012a6c58e041ab15ff.png\"><\/a><\/div>\n<h2><a id=\"111\"><\/a>GA4\u306e\u8a2d\u5b9a\u306e\u6ce8\u610f\u70b9\u3084\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u4e2d\u7530\u3055\u3093\u306fGA4\u306e\u8a2d\u5b9a\u306e\u6ce8\u610f\u70b9\u3084\u3001GA4\u3092\u4f7f\u3044\u3053\u306a\u3059\u305f\u3081\u306e\u8a2d\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac\u3057\u3066\u304f\u3060\u3055\u3044\u307e\u3057\u305f\u3002\u305d\u306e\u4e00\u90e8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\uff11\uff0eGoogle<\/strong><strong>\u30b7\u30b0\u30ca\u30eb\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u8a2d\u5b9a\u3092ON\u306b\u3059\u308b\uff08\u7ba1\u7406\u2192\u30c7\u30fc\u30bf\u8a2d\u5b9a\u2192\u30c7\u30fc\u30bf\u53ce\u96c6\uff09<\/strong><\/p>\n<blockquote><p>Google\u306e\u5916\u90e8\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u3001\u30c7\u30d0\u30a4\u30b9\u3092\u307e\u305f\u3044\u3060\u8a08\u6e2c\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30ec\u30dd\u30fc\u30c8\u5185\u3067\u5e74\u9f62\u3084\u6027\u5225\u3001\u597d\u307f\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff08\u4e2d\u7530\u3055\u3093\uff09<\/p><\/blockquote>\n<p><strong>\uff12\uff0e\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u309214\u30ab\u6708\u306b\u3059\u308b<\/strong><\/p>\n<blockquote><p>\u300c\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u300d\u306e\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306f\u4fdd\u6301\u671f\u9650\u306b\u5236\u9650\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30e1\u30a4\u30f3\u3067\u4f7f\u3046\u300c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300d\u306b\u95a2\u3057\u3066\u306f\u4fdd\u6301\u671f\u9650\u304c\u9069\u7528\u3055\u308c\u307e\u3059\u3002\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u306f2\u30ab\u6708\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u30013\u30ab\u6708\u524d\u3088\u308a\u3082\u4ee5\u524d\u306e\u30c7\u30fc\u30bf\u3092\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u3001\u6700\u9577\u306e14\u30ab\u6708\u306b\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\uff08\u4e2d\u7530\u3055\u3093\uff09<\/p><\/blockquote>\n<div id=\"attachment_14623\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14623\" class=\"wp-image-14623\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-eventdata-keep-period.png\" alt=\"\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u4fdd\u5b58\u671f\u9593\u306e\u8a2d\u5b9a\u65b9\u6cd5\" width=\"900\" height=\"623\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-eventdata-keep-period.png 905w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-eventdata-keep-period-300x208.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-eventdata-keep-period-768x531.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><p id=\"caption-attachment-14623\" class=\"wp-caption-text\">\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u4fdd\u5b58\u671f\u9593\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/p><\/div>\n<p><strong>\uff13\uff0e\u95a2\u4fc2\u8005\u306e\u9664\u5916\u8a2d\u5b9a<\/strong><\/p>\n<blockquote><p>\u30c7\u30fc\u30bf\u3092\u3088\u308a\u6b63\u78ba\u306b\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306b\u3001\u793e\u5185\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8a08\u6e2c\u5bfe\u8c61\u304b\u3089\u9664\u5916\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u3001IP\u30a2\u30c9\u30ec\u30b9\u306e\u9664\u5916\u304c\u53ef\u80fd\u3067\u3059\uff08\u4e2d\u7530\u3055\u3093\uff09<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14624\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-exclusion-setting-1.png\" alt=\"\u95a2\u4fc2\u8005\u306e\u9664\u5916\u8a2d\u5b9a\uff08\uff11\uff09\" width=\"900\" height=\"624\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-exclusion-setting-1.png 906w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-exclusion-setting-1-300x208.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-exclusion-setting-1-768x532.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14680\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-exclusion-setting-2.png\" alt=\"\u95a2\u4fc2\u8005\u306e\u9664\u5916\u8a2d\u5b9a\uff082\uff09\" width=\"900\" height=\"627\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-exclusion-setting-2.png 900w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-exclusion-setting-2-300x209.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-exclusion-setting-2-768x535.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><strong>\uff14\uff0e\u53c2\u7167\u5143\u306e\u9664\u5916<\/strong><\/p>\n<blockquote><p>EC\u30b5\u30a4\u30c8\u306e\u6c7a\u6e08\u306bAmazon Pay\u3084\u697d\u5929\u30da\u30a4\u306a\u3069\u5916\u90e8\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9\u304c\u4f7f\u308f\u308c\u305f\u5834\u5408\u3001\u8cfc\u5165\u5b8c\u4e86\u753b\u9762\u306e\u76f4\u524d\u306b\u305d\u308c\u3089\u5916\u90e8\u30b5\u30fc\u30d3\u30b9\u306e\u30da\u30fc\u30b8\u306b\u4e00\u65e6\u98db\u3076\u305f\u3081\u3001\u8cfc\u5165\u76f4\u524d\u306e\u30c1\u30e3\u30cd\u30eb\u304cAmazon Pay\u3084\u697d\u5929\u30da\u30a4\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u5916\u90e8\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9\u306f\u53c2\u7167\u5143\u304b\u3089\u9664\u5916\u3059\u308b\u8a2d\u5b9a\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\uff08\u4e2d\u7530\u3055\u3093\uff09<\/p><\/blockquote>\n<p><span style=\"font-size: 90%;\">\u203b\u53c2\u7167\u5143\u306e\u9664\u5916\u3092\u884c\u3046\u65b9\u6cd5\u3084\u3001\u9664\u5916\u5bfe\u8c61\u3068\u306a\u308a\u3046\u308b\u6c7a\u6e08\u95a2\u9023\u306e\u30c9\u30e1\u30a4\u30f3\u306f<a href=\"https:\/\/faq.future-shop.jp\/hc\/ja\/articles\/4419645196313-Google-Analytics%E3%81%AE%E5%8F%82%E7%85%A7%E5%85%83-referral-%E3%81%AB-%E6%B1%BA%E6%B8%88%E9%96%A2%E9%80%A3%E3%81%AE%E3%83%89%E3%83%A1%E3%82%A4%E3%83%B3%E3%81%8C%E8%A1%A8%E7%A4%BA%E3%81%95%E3%82%8C%E3%81%A6%E3%81%97%E3%81%BE%E3%81%84%E3%81%BE%E3%81%99-\">\u300cfutureshop\u864e\u306e\u5dfb\u300d<\/a>\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14684\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/futureshop-commerce-creator-GA4-reference-exclusion-setting.jpg\" alt=\"\u53c2\u7167\u5143\u306e\u9664\u5916\u8a2d\u5b9a\" width=\"1100\" height=\"751\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/futureshop-commerce-creator-GA4-reference-exclusion-setting.jpg 1100w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/futureshop-commerce-creator-GA4-reference-exclusion-setting-300x205.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/futureshop-commerce-creator-GA4-reference-exclusion-setting-1024x699.jpg 1024w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/futureshop-commerce-creator-GA4-reference-exclusion-setting-768x524.jpg 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<p><strong>\uff15\uff0e\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e\u8ffd\u52a0<\/strong><\/p>\n<blockquote><p>\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4f8b\u3048\u3070\u30b5\u30a4\u30c8\u5185\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u53d6\u5f97\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u5fc5\u9808\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u5206\u6790\u3092\u884c\u3044\u305f\u3044\u65b9\u306f\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\uff08\u4e2d\u7530\u3055\u3093\uff09<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14690\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/futureshop-commerce-creator-GA4-custom-dimension-2.png\" alt=\"\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e\u8ffd\u52a0\u65b9\u6cd5\" width=\"900\" height=\"622\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/futureshop-commerce-creator-GA4-custom-dimension-2.png 900w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/futureshop-commerce-creator-GA4-custom-dimension-2-300x207.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/futureshop-commerce-creator-GA4-custom-dimension-2-768x531.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><br \/>\n<div class=\"a-single a-5\"><a href=\"https:\/\/www.future-shop.jp\/whitepaper\/seoseminar_entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_seo_banner04\"><img decoding=\"async\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/07\/6312a757660b3f012a6c58e041ab15ff.png\"><\/a><\/div>\n<h2><a id=\"222\"><\/a>EC\u4e8b\u696d\u8005\u3055\u307e\u306b\u304a\u85a6\u3081\u306e\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd<\/h2>\n<p>\u30bb\u30df\u30ca\u30fc\u306e\u5f8c\u534a\u3067\u306f\u3001GA4\u306e\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u306e\u4f7f\u3044\u65b9\u3084\u4f5c\u308a\u65b9\u306b\u3064\u3044\u3066\u3001EC\u4e8b\u696d\u8005\u3055\u307e\u304c\u7279\u306b\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002\u307e\u305a\u306f\u3001<strong>\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u306e\u4f7f\u3044\u65b9\u306e\u57fa\u672c\u3084\u3001\u4e2d\u7530\u3055\u3093\u304a\u85a6\u3081\u306e\u6a5f\u80fd<\/strong>\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div id=\"attachment_14627\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14627\" class=\"size-full wp-image-14627\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-navigation-menu.png\" alt=\"GA4\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30e1\u30cb\u30e5\u30fc\u306e\u69cb\u9020\" width=\"1200\" height=\"419\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-navigation-menu.png 1200w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-navigation-menu-300x105.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-navigation-menu-1024x358.png 1024w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-navigation-menu-768x268.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-14627\" class=\"wp-caption-text\">GA4\u306e\u300c\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u300d\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u3068\u300c\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u300d\u3068\u3044\u30462\u3064\u306e\u9805\u76ee\u306b\u5206\u304b\u308c\u3066\u3044\u308b\u3002\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u306f\u5e74\u9f62\u3084\u6027\u5225\u3001\u30c7\u30d0\u30a4\u30b9\u3001\u30d6\u30e9\u30a6\u30b6\u74b0\u5883\u306a\u3069\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\u3092\u95b2\u89a7\u3067\u304d\u3001\u300c\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u300d\u306f\u30e6\u30fc\u30b6\u30fc\u306eEC\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u3084\u884c\u52d5\u3001\u8cfc\u5165\u3001\u7dad\u6301\u7387\u3068\u3044\u3063\u305f\u60c5\u5831\u3092\u95b2\u89a7\u3067\u304d\u308b<\/p><\/div>\n<h3>\u30ec\u30dd\u30fc\u30c8\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\uff08\u304a\u85a6\u3081\u306e\u6307\u6a19\uff09<\/h3>\n<p>\u4e2d\u7530\u3055\u3093\u306fEC\u4e8b\u696d\u8005\u3055\u307e\u304c\u3088\u304f\u898b\u308b\u30da\u30fc\u30b8\u3068\u3057\u3066\u300c\u30ec\u30dd\u30fc\u30c8\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\u300d\u3092\u6319\u3052\u307e\u3057\u305f\u3002\u3053\u306e\u30da\u30fc\u30b8\u306f\u3001<strong>\u4efb\u610f\u3067\u9078\u629e\u3057\u305f\u30c7\u30fc\u30bf\u9805\u76ee\u3092\u307e\u3068\u3081\u3066\u8868\u793a<\/strong>\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14692\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-snapshot-3.jpg\" alt=\"GA4\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\" width=\"900\" height=\"628\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-snapshot-3.jpg 900w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-snapshot-3-300x209.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-snapshot-3-768x536.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u300c\u30ec\u30dd\u30fc\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u300d\u3067\u9078\u629e\u3057\u305f\u9805\u76ee\u304c\u3001\u30ad\u30e3\u30f3\u30d0\u30b9\u4e0a\u306b\u4e00\u89a7\u3067\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u8868\u793a\u3059\u308b\u6307\u6a19\u3092\u8ffd\u52a0\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u300c\uff0b\u30ab\u30fc\u30c9\u306e\u8ffd\u52a0\u300d\u3092\u9078\u629e\u3057\u3001\u65b0\u3057\u3044\u30ec\u30dd\u30fc\u30c8\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002\u8ffd\u52a0\u3067\u304d\u308b\u6307\u6a19\u306f\u6700\u592716\u679a\u3002\u4e2d\u7530\u3055\u3093\u306f\u3001\u81ea\u793eEC\u5411\u3051\u306e\u304a\u85a6\u3081\u9805\u76ee\u3068\u3057\u3066\u4ee5\u4e0b\u306e\u9805\u76ee\u3092\u6319\u3052\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u6982\u8981<\/li>\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0<\/li>\n<li>\u30bb\u30c3\u30b7\u30e7\u30f3\uff08\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\uff09<\/li>\n<li>Google\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306e\u30af\u30a8\u30ea<\/li>\n<li>e\u30b3\u30de\u30fc\u30b9\u8cfc\u5165\u6570<\/li>\n<li>\u5408\u8a08\u53ce\u76ca\uff08\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\uff09<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u6570\uff08\u30a4\u30d9\u30f3\u30c8\u540d\uff09<\/li>\n<li>\u8868\u793a\u56de\u6570<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\uff09<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/li>\n<\/ul>\n<h3>\u30c7\u30fc\u30bf\u306e\u96c6\u8a08\u671f\u9593<\/h3>\n<p>\u5404\u30ec\u30dd\u30fc\u30c8\u306e\u53f3\u4e0a\u306b\u3042\u308b<strong>\u30ab\u30ec\u30f3\u30c0\u30fc\u306e\u65e5\u4ed8\u3092\u9078\u629e\u3059\u308b\u3068\u3001\u8868\u793a\u3059\u308b\u30c7\u30fc\u30bf\u7bc4\u56f2\uff08\u96c6\u8a08\u671f\u9593\uff09\u3092\u5909\u66f4<\/strong>\u3067\u304d\u307e\u3059\u3002\u300c\u6bd4\u8f03\u300d\u3092ON\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u4f8b\u3048\u3070<strong>\u30a4\u30d9\u30f3\u30c8\u306e\u524d\u5f8c\u3067\u6570\u5024\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u305f\u304b<\/strong>\u3092\u6bd4\u3079\u305f\u308a\u3001<strong>\u524d\u5e74\u306e\u540c\u671f\u9593\u306e\u6570\u5024\u3068\u6bd4\u8f03<\/strong>\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<blockquote><p>\u30da\u30fc\u30b8\u6539\u4fee\u306e\u524d\u5f8c\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u308f\u3063\u305f\u304b\u306a\u3069\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3059\u308b\u969b\u306b\u3088\u304f\u4f7f\u3046\u6a5f\u80fd\u3067\u3059\uff08\u4e2d\u7530\u3055\u3093\uff09<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14628\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-1.jpg\" alt=\"GA4\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u671f\u9593\u5909\u66f4\u306e\u65b9\u6cd5\" width=\"900\" height=\"620\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-1.jpg 904w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-1-300x207.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-1-768x529.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u8907\u6570\u306e\u30ab\u30c6\u30b4\u30ea\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001PC\u30b5\u30a4\u30c8\u3068\u30b9\u30de\u30db\u30b5\u30a4\u30c8\u3067\u3001\u30a2\u30af\u30bb\u30b9\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\u306e\u30c8\u30ec\u30f3\u30c9\u63a8\u79fb\u3092\u6bd4\u8f03\u3057\u305f\u3044\u5834\u5408\u3001\u300c\u6bd4\u8f03\u30c7\u30fc\u30bf\u3092\u7de8\u96c6\u300d\u3068\u3044\u3046\u6a5f\u80fd\u3067\u6bd4\u8f03\u8ef8\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14629\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-2.jpg\" alt=\"GA4\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u6bd4\u8f03\u6a5f\u80fd\" width=\"900\" height=\"623\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-2.jpg 903w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-2-300x208.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-2-768x532.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3>\u30d5\u30a3\u30eb\u30bf\u6a5f\u80fd\uff08\u30c7\u30fc\u30bf\u306e\u7d5e\u308a\u8fbc\u307f\uff09<\/h3>\n<p>\u7279\u5b9a\u306e\u30c7\u30fc\u30bf\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u95b2\u89a7\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u30e1\u30cb\u30e5\u30fc\u306e\u4e0b\u306b\u3042\u308b\u300c\u30d5\u30a3\u30eb\u30bf\u3092\u8ffd\u52a0\u300d\u3092\u4f7f\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u300c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30b5\u30fc\u30c1\u300d\u3084\u300c\u30da\u30a4\u30c9\u30b5\u30fc\u30c1\u300d\u3068\u3044\u3063\u305f\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u4e2d\u7530\u3055\u3093\u306f\u30d5\u30a3\u30eb\u30bf\u6a5f\u80fd\u306b\u3064\u3044\u3066\u300c\u975e\u5e38\u306b\u7c21\u6613\u7684\u306a\u3082\u306e\u300d\u3068\u8aac\u660e\u3002<strong>\u300cUA\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u6a5f\u80fd\u306b\u8a72\u5f53\u3059\u308b\u3088\u3046\u306a\u6a5f\u80fd\u306fGA4\u306e\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u4f7f\u7528\u3067\u304d\u305a\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3046\u5fc5\u8981\u304c\u3042\u308b\u300d<\/strong>\u3068\u3044\u3063\u305f\u6ce8\u610f\u70b9\u3082\u8aac\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14693\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-filter-2.jpg\" alt=\"GA4\u306e\u30d5\u30a3\u30eb\u30bf\u6a5f\u80fd\" width=\"900\" height=\"617\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-filter-2.jpg 900w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-filter-2-300x206.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-filter-2-768x527.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><br \/>\n<div class=\"a-single a-5\"><a href=\"https:\/\/www.future-shop.jp\/whitepaper\/seoseminar_entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_seo_banner04\"><img decoding=\"async\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/07\/6312a757660b3f012a6c58e041ab15ff.png\"><\/a><\/div>\n<h2>\u81ea\u793eEC\u904b\u55b6\u3067\u898b\u308b\u3079\u304d\u300c\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u300d\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>GA4\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u5148\u8ff0\u3057\u305f\u3068\u304a\u308a\u300c\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u300d\u3068\u300c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u5b9a\u578b\u30c7\u30fc\u30bf\u3092\u95b2\u89a7\u3067\u304d\u308b\u300c\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u300d\u306b\u3064\u3044\u3066\u3001\u4e2d\u7530\u3055\u3093\u3068\u6843\u8c37\u3055\u3093\u304c\u89e3\u8aac\u3057\u3066\u304f\u3060\u3055\u3063\u305f<strong>\u81ea\u793eEC\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306b\u53d6\u308a\u7d44\u3080\u4e8b\u696d\u8005\u3055\u307e\u304c\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d\u30dd\u30a4\u30f3\u30c8<\/strong>\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/h3>\n<p>\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u306e\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u304b\u3089\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u3078\u9032\u3080\u3068\u3001\u8a2d\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u72b6\u6cc1\u3092\u4e00\u89a7\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a4\u30d9\u30f3\u30c8\u540d\u306e\u300cpurchase\uff08\u8cfc\u5165\uff09\u300d\u306e\u4e2d\u3092\u898b\u308b\u3068\u3001\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3084\u767a\u751f\u91d1\u984d\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14617\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-engagement-conversion.png\" alt=\"GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6e2c\u5b9a\" width=\"900\" height=\"624\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-engagement-conversion.png 902w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-engagement-conversion-300x208.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-engagement-conversion-768x532.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3>\u30da\u30fc\u30b8\u3068\u30b9\u30af\u30ea\u30fc\u30f3<\/h3>\n<p>\u300c\u30da\u30fc\u30b8\u3068\u30b9\u30af\u30ea\u30fc\u30f3\u300d\u306f\u30da\u30fc\u30b8\u5358\u4f4d\u306e\u60c5\u5831\u3092\u95b2\u89a7\u3059\u308b\u6a5f\u80fd\u3067\u3059\u3002\u30da\u30fc\u30b8\u3054\u3068\u306e\u8868\u793a\u56de\u6570\u3084\u30e6\u30fc\u30b6\u30fc\u6570\u306a\u3069\u3092\u78ba\u8a8d\u3067\u304d\u308b\u305f\u3081\u3001\u4eba\u6c17\u306e\u30da\u30fc\u30b8\u306e\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14711\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-engagement-pageampscreen-4.jpg\" alt=\"GA4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30da\u30fc\u30b8\u3068\u30b9\u30af\u30ea\u30fc\u30f3\" width=\"1200\" height=\"830\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-engagement-pageampscreen-4.jpg 1200w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-engagement-pageampscreen-4-300x208.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-engagement-pageampscreen-4-1024x708.jpg 1024w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-engagement-pageampscreen-4-768x531.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14736\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-engagement-pagescreen-3.png\" alt=\"GA4\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30e2\u30c7\u30eb\u306e\u6bd4\u8f03-2\" width=\"900\" height=\"625\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-engagement-pagescreen-3.png 900w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-engagement-pagescreen-3-300x208.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-engagement-pagescreen-3-768x533.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14713\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-attribution-model-2.jpg\" alt=\"GA4\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30e2\u30c7\u30eb\u306e\u6bd4\u8f03\" width=\"1300\" height=\"829\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-attribution-model-2.jpg 1300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-attribution-model-2-300x191.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-attribution-model-2-1024x653.jpg 1024w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-attribution-model-2-768x490.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<h3>\u96c6\u5ba2<\/h3>\n<p>\u300c\u96c6\u5ba2\u300d\u304b\u3089\u300c\u6700\u521d\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\u306b\u9032\u3080\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u521d\u3081\u3066\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u969b\u306e\u6d41\u5165\u5143\u3068\u306a\u3063\u305f\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306a\u3069\u306e\u6570\u5024\u3092\u95b2\u89a7\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30b5\u30fc\u30c1\u3084SNS\u3001\u5e83\u544a\u306a\u3069\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u4f55\u5ea6\u3082\u6d41\u5165\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u6700\u521d\u306b\u6d41\u5165\u3057\u305f\u7d4c\u8def\u304c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30b5\u30fc\u30c1\u3067\u3042\u308c\u3070\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30b5\u30fc\u30c1\u306e\u9805\u76ee\u306b\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u304c\u96c6\u5ba2\u3055\u308c\u307e\u3059\u3002\u53c2\u7167\u5143\uff08\u6d41\u5165\u5143\uff09\u306eURL\u3054\u3068\u306b\u6570\u5024\u3092\u7d30\u5206\u5316\u3057\u3066\u8868\u793a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14630\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-3.png\" alt=\"GA4\u306e\u96c6\u5ba2\u30ec\u30dd\u30fc\u30c8\" width=\"900\" height=\"625\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-3.png 899w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-3-300x208.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-report-3-768x533.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><br \/>\n<div class=\"a-single a-5\"><a href=\"https:\/\/www.future-shop.jp\/whitepaper\/seoseminar_entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_seo_banner04\"><img decoding=\"async\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/07\/6312a757660b3f012a6c58e041ab15ff.png\"><\/a><\/div>\n<h2>\u81ea\u793eEC\u904b\u55b6\u306b\u5f79\u7acb\u3064\u300c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300d\u306e\u4f5c\u308a\u65b9<\/h2>\n<p>GA4\u306e<strong>\u300c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300d\u306f\u3001\u30c7\u30fc\u30bf\u96c6\u8a08\u306e\u6761\u4ef6\u3092\u5229\u7528\u8005\u304c\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u308b\u30ec\u30dd\u30fc\u30c8<\/strong>\u3067\u3059\u3002\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u306f\u30c7\u30fc\u30bf\u306e\u6bd4\u8f03\u3084\u7d5e\u308a\u8fbc\u307f\u306f\u884c\u3048\u308b\u3082\u306e\u306e\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u305f\u3081\u3001<strong>\u300c\u5206\u6790\u3084\u6df1\u6398\u308a\u3092\u884c\u3046\u306b\u306f\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3046\u3053\u3068\u304c\u5fc5\u8981\u300d<\/strong>\uff08\u4e2d\u7530\u3055\u3093\uff09\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p>UA\u3067\u884c\u3063\u3066\u3044\u305f\u3088\u3046\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3055\u308c\u305f\u30ec\u30dd\u30fc\u30c8\u3092\u518d\u73fe\u3059\u308b\u306b\u306f\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff08\u4e2d\u7530\u3055\u3093\uff09<\/p><\/blockquote>\n<p>\u4e2d\u7530\u3055\u3093\u306f\u3053\u3046\u5f37\u8abf\u3057\u3001UA\u3067\u884c\u3063\u3066\u3044\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u3092GA4\u3067\u3082\u518d\u73fe\u3059\u308b\u305f\u3081\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u308a\u65b9\u3092\u89e3\u8aac\u3057\u3066\u304f\u3060\u3055\u3044\u307e\u3057\u305f\u3002\u305d\u306e\u4e00\u90e8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u308a\u65b9<\/h3>\n<p>\u30e1\u30cb\u30e5\u30fc\u306e\u4e2d\u306e\u300c\u63a2\u7d22\u300d\u3092\u62bc\u3059\u3068\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u6761\u4ef6\u8a2d\u5b9a\u306e\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u5909\u6570\u306e\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\u300d\u300c\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u300d\u300c\u6307\u6a19\u300d\u3068\u3044\u30463\u3064\u306e\u9805\u76ee\u3092\u4efb\u610f\u3067\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30bb\u30b0\u30e1\u30f3\u30c8<\/strong>\uff1a\u7d5e\u308a\u8fbc\u307f\u306e\u6761\u4ef6\uff0810\u4ee3\u306e\u5973\u6027\u3001\u6771\u4eac\u90fd\u5728\u4f4f\u306e\u7537\u6027\u3001\u30b9\u30de\u30db\u5229\u7528\u8005\u3000\u306a\u3069\uff09<\/li>\n<li><strong>\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3<\/strong>\uff1a\u6570\u5024\u3092\u898b\u308b\u5207\u308a\u53e3\uff08\u4f55\u306e\u6570\u5024\u3092\u898b\u308b\u304b\uff09<\/li>\n<li><strong>\u6307\u6a19<\/strong>\uff1a\u6570\u5024\uff08\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u3000\u306a\u3069\uff09<\/li>\n<\/ul>\n<p>\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\u300d\u300c\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u300d\u300c\u6307\u6a19\u300d\u3092\u4efb\u610f\u3067\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u4f8b\u3048\u3070\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u3084\u65e5\u6b21\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u3092\u72ec\u81ea\u306e\u6307\u6a19\u3067\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u3010\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u30fc\uff1a\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u3011<\/strong><\/p>\n<ul>\n<li><strong>\u30bb\u30b0\u30e1\u30f3\u30c8<\/strong>\uff1a\u306a\u3057<\/li>\n<li><strong>\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3<\/strong>\uff1a\u6708<\/li>\n<li><strong>\u6307\u6a19<\/strong>\uff1a<span class=\"s1\">\u7dcf\u30e6\u30fc\u30b6\u30fc\u6570\u3001<\/span><span class=\"s1\">\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u6570\u3001<\/span><span class=\"s1\">\u30bb\u30c3\u30b7\u30e7\u30f3\u3001<\/span><span class=\"s1\">\u30e6\u30fc\u30b6\u30fc<\/span><span class=\"s1\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001<\/span><span class=\"s1\">\u30bb\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u3001<\/span><span class=\"s1\">\u30a2\u30a4\u30c6\u30e0\u306e\u8868\u793a\u56de\u6570\u3001<\/span><span class=\"s1\">\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0\u3001<\/span><span class=\"s1\">\u8cfc\u5165\u3001<\/span><span class=\"s1\">\u8cfc\u5165\u306b\u3088\u308b\u5e73\u5747\u53ce\u76ca\u3001<\/span><span class=\"s2\">e <\/span><span class=\"s1\">\u30b3\u30de\u30fc\u30b9\u306e\u53ce\u76ca<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14667\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-monthly-report.jpg\" alt=\"GA4\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\" width=\"900\" height=\"627\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-monthly-report.jpg 900w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-monthly-report-300x209.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-monthly-report-768x535.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3>\u30bb\u30b0\u30e1\u30f3\u30c8\u8a2d\u5b9a<\/h3>\n<p>\u65b0\u898f\u8a2a\u554f\u8005\u3068\u518d\u8a2a\u554f\u8005\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30bf\u30a4\u30d7\u5225\u3067\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u5834\u5408\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u8a2d\u5b9a\u3092\u884c\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u65b0\u898f\u8a2a\u554f\u8005\u306e\u30b0\u30eb\u30fc\u30d7\u306f\u300cfirst_visit\uff08\u65b0\u898f\u8a2a\u554f\u8005\uff09\u300d\u3092\u8a2d\u5b9a\u3057\u3001\u518d\u8a2a\u554f\u8005\u306f\u300cfirst_visit\uff08\u65b0\u898f\u8a2a\u554f\u8005\uff09\u300d\u3092\u9664\u3044\u305f\u30b0\u30eb\u30fc\u30d7\uff08\uff1d\u518d\u8a2a\u554f\u8005\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u540c\u69d8\u306e\u65b9\u6cd5\u3067\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u305f\u4eba\u3060\u3051\u300d\u3068\u3044\u3063\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14636\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-usertype-report-1.jpg\" alt=\"GA4\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8 \u30e6\u30fc\u30b6\u30fc\u30bf\u30a4\u30d7\u5225\u30ec\u30dd\u30fc\u30c8\" width=\"900\" height=\"627\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-usertype-report-1.jpg 900w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-usertype-report-1-300x209.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-usertype-report-1-768x535.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14668\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-usertype-report-2.png\" alt=\"GA4\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u30bf\u30a4\u30d7\u5225\u30ec\u30dd\u30fc\u30c8\" width=\"900\" height=\"620\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-usertype-report-2.png 900w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-usertype-report-2-300x207.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-usertype-report-2-768x529.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3>\u30da\u30fc\u30b8\u5225\u30ec\u30dd\u30fc\u30c8<\/h3>\n<p>\u30da\u30fc\u30b8\u5225\u306e\u8868\u793a\u56de\u6570\u3084\u30bb\u30c3\u30b7\u30e7\u30f3\u306a\u3069\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u308b\u3068\u3001\u30b5\u30a4\u30c8\u5185\u306e\u3069\u306e\u30da\u30fc\u30b8\u304c\u3088\u304f\u898b\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30bb\u30b0\u30e1\u30f3\u30c8<\/strong>\uff1a\u306a\u3057<\/li>\n<li><strong>\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3<\/strong>\uff1a\u30da\u30fc\u30b8\u30d1\u30b9\u3068\u30b9\u30af\u30ea\u30fc\u30f3\u30af\u30e9\u30b9<\/li>\n<li><strong>\u6307\u6a19<\/strong>\uff1a\u8868\u793a\u56de\u6570\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u3001\u95b2\u89a7\u958b\u59cb\u6570\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u96e2\u8131\u6570\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593<\/li>\n<\/ul>\n<p>\u8868\u793a\u56de\u6570\u304c\u591a\u304f\u95b2\u89a7\u958b\u59cb\u6570\u3082\u591a\u3044\u30da\u30fc\u30b8\u306f\u6d41\u5165\u306e\u8d77\u70b9\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u8868\u793a\u56de\u6570\u304c\u591a\u304f\u95b2\u89a7\u958b\u59cb\u6570\u304c\u5c11\u306a\u3044\u30da\u30fc\u30b8\u306f2\u30da\u30fc\u30b8\u76ee\u4ee5\u964d\u3067\u898b\u3089\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u4e2d\u7530\u3055\u3093\u306f\u3001<strong>\u300c\u30da\u30fc\u30b8\u5225\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u300e\u7d4c\u8def\u30ec\u30dd\u30fc\u30c8\u300f\u306b\u843d\u3068\u3057\u8fbc\u3080\u3068\u3001\u3069\u306e\u30da\u30fc\u30b8\u304b\u3089\u3069\u306e\u30da\u30fc\u30b8\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u9077\u79fb\u3057\u3066\u3044\u308b\u304b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u304d\u304c\u3042\u308b\u7a0b\u5ea6\u53ef\u8996\u5316\u3055\u308c\u308b\u300d<\/strong>\u3068\u8aac\u660e\u3002\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u300c\u30bf\u30d6\u306e\u8a2d\u5b9a\u300d\u306e\u300c\u624b\u6cd5\u300d\u3092\u300c\u7d4c\u8def\u30c7\u30fc\u30bf\u63a2\u7d22\u300d\u306b\u5909\u66f4\u3059\u308b\u3068\u7d4c\u8def\u30ec\u30dd\u30fc\u30c8\u3092\u95b2\u89a7\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8<\/h3>\n<p>\u300c\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u300d\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u3054\u3068\u306e\u767a\u751f\u6570\u3084\u30011\u8a2a\u554f\u3042\u305f\u308a\u4f55\u56de\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3057\u305f\u304b\uff08\u5e73\u5747\uff09\u3092\u78ba\u8a8d\u3067\u304d\u308b\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002\u300c\u30da\u30fc\u30b8\u306e\u30b9\u30af\u30ed\u30fc\u30eb\u7387\u300d\u3084\u300c\u52d5\u753b\u306e\u518d\u751f\u56de\u6570\u300d\u306a\u3069\u3001<strong>\u6539\u5584\u3057\u305f\u3044\u6307\u6a19\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u767a\u751f\u4ef6\u6570\u3092\u78ba\u8a8d\u3057\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u5143\u306b\u30da\u30fc\u30b8\u6539\u5584\u3092\u884c\u3046<\/strong>\u3068\u3044\u3063\u305f\u6d3b\u7528\u6cd5\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30bb\u30b0\u30e1\u30f3\u30c8<\/strong>\uff1a\u306a\u3057<\/li>\n<li><strong>\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3<\/strong>\uff1a\u30a4\u30d9\u30f3\u30c8\u540d<\/li>\n<li><strong>\u6307\u6a19<\/strong>\uff1a\u30a4\u30d9\u30f3\u30c8\u6570\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u30a4\u30d9\u30f3\u30c8\u6570<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14619\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-report.png\" alt=\"GA4\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\" width=\"900\" height=\"626\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-report.png 901w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-report-300x209.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-event-report-768x534.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3>e\u30b3\u30de\u30fc\u30b9\u30ec\u30dd\u30fc\u30c8<\/h3>\n<p>\u5546\u54c1\u5225\u306e\u58f2\u4e0a\u9ad8\u3084\u8cfc\u5165\u4ef6\u6570\u306a\u3069\u3092\u78ba\u8a8d\u3067\u304d\u308b\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002\u5546\u54c1\u8a73\u7d30\u306e\u8868\u793a\u4ef6\u6570\u3084\u3001\u30ab\u30fc\u30c8\u6295\u5165\u56de\u6570\u306a\u3069\u3082\u78ba\u8a8d\u3067\u304d\u3001<strong>EC\u30b5\u30a4\u30c8\u306e\u5c0e\u7dda\u6539\u5584\u306b\u5f79\u7acb\u3064\u30c7\u30fc\u30bf\u3092\u95b2\u89a7<\/strong>\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<blockquote><p>\u8cfc\u5165\u7387\u306f\u9ad8\u3044\u306e\u306b\u8868\u793a\u56de\u6570\u304c\u5c11\u306a\u3044\u5546\u54c1\u306f\u3001\u30ab\u30fc\u30c8\u30da\u30fc\u30b8\u306a\u3069\u3067\u30ec\u30b3\u30e1\u30f3\u30c9\u3059\u308b\u3053\u3068\u3067\u8cfc\u5165\u4ef6\u6570\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\uff08\u4e2d\u7530\u3055\u3093\uff09<\/p><\/blockquote>\n<ul>\n<li><strong>\u30bb\u30b0\u30e1\u30f3\u30c8<\/strong>\uff1a\u306a\u3057<\/li>\n<li><strong>\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3<\/strong>\uff1a\u30a2\u30a4\u30c6\u30e0\u540d<\/li>\n<li><strong>\u6307\u6a19<\/strong>\uff1a\u30a2\u30a4\u30c6\u30e0\u306e\u8868\u793a\u56de\u6570\u3001\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0\u3001e\u30b3\u30de\u30fc\u30b9\u8cfc\u5165\u6570\u3001\u30a2\u30a4\u30c6\u30e0\u306e\u53ce\u76ca<\/li>\n<\/ul>\n<h3>\u8a2a\u554f\u56de\u6570\u5225\u306e\u30ec\u30dd\u30fc\u30c8<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u8a2a\u554f\u56de\u6570\u5225\u3067\u3001\u5546\u54c1\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6570\u3084\u30ab\u30fc\u30c8\u6295\u5165\u6570\u3001\u8cfc\u5165\u6570\u306a\u3069\u3092\u96c6\u8a08\u3067\u304d\u307e\u3059\u3002\u300c\u65b0\u898f\u5411\u3051\u3068\u30ea\u30d4\u30fc\u30bf\u30fc\u5411\u3051\u306e\u3069\u3061\u3089\u306e\u65bd\u7b56\u3092\u5f37\u5316\u3059\u3079\u304d\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u5224\u65ad\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14637\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-visit-numbers-report-1.jpg\" alt=\"GA4\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u8a2a\u554f\u56de\u6570\u5225\u30ec\u30dd\u30fc\u30c8\uff081\uff09\" width=\"900\" height=\"623\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-visit-numbers-report-1.jpg 900w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-visit-numbers-report-1-300x208.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-visit-numbers-report-1-768x532.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14638\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-visit-numbers-report-2.jpg\" alt=\"GA4\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u8a2a\u554f\u56de\u6570\u5225\u30ec\u30dd\u30fc\u30c8\uff082\uff09\" width=\"900\" height=\"619\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-visit-numbers-report-2.jpg 1200w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-visit-numbers-report-2-300x206.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-visit-numbers-report-2-1024x704.jpg 1024w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-visit-numbers-report-2-768x528.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3>\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30ec\u30dd\u30fc\u30c8<\/h3>\n<p>\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u3067\u4f7f\u308f\u308c\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3054\u3068\u306e\u8cfc\u5165\u4ef6\u6570\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8cfc\u5165\u7387\u304c\u4f4e\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u7d50\u679c\u3092\u6539\u5584\u3057\u3001\u8cfc\u5165\u7387\u30a2\u30c3\u30d7\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14670\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-site-search-report-1.png\" alt=\"GA4\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u30ec\u30dd\u30fc\u30c8\" width=\"900\" height=\"628\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-site-search-report-1.png 900w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-site-search-report-1-300x209.png 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/12\/GA4-site-search-report-1-768x536.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><br \/>\n<div class=\"a-single a-5\"><a href=\"https:\/\/www.future-shop.jp\/whitepaper\/seoseminar_entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_seo_banner04\"><img decoding=\"async\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/07\/6312a757660b3f012a6c58e041ab15ff.png\"><\/a><\/div>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u308a\u65b9\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u305f\u5f8c\u3001\u30bb\u30df\u30ca\u30fc\u306e\u6700\u5f8c\u306b\u4e2d\u7530\u3055\u3093\u306f\u3001\u300cGA4\u306fUA\u306e\u6b21\u4e16\u4ee3\u7248\u3067\u3059\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u8ef8\u3067\u306e\u5206\u6790\u3078\u3068\u30b7\u30d5\u30c8\u3057\u3001\u8a08\u6e2c\u306e\u8003\u3048\u65b9\u3084\u53d6\u5f97\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u3084\u7ba1\u7406\u753b\u9762\u3001\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u306a\u3069\u304c\u5909\u308f\u308a\u307e\u3057\u305f\u300d\u3068\u3042\u3089\u305f\u3081\u3066\u5f37\u8abf\u3002\u305d\u3057\u3066\u3001GA4\u3092\u6d3b\u7528\u3057\u3066\u3044\u304f\u5fc3\u69cb\u3048\u3092\u6b21\u306e\u3088\u3046\u306b\u8a34\u3048\u304b\u3051\u3001\u30bb\u30df\u30ca\u30fc\u3092\u7de0\u3081\u304f\u304f\u308a\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>\u30c7\u30fc\u30bf\u96c6\u8a08\u306f\u3042\u304f\u307e\u3067\u624b\u6bb5\u3067\u3042\u308a\u3001\u3082\u3063\u3068\u3082\u5927\u5207\u306a\u306e\u306f\u3001\u30c7\u30fc\u30bf\u3092\u30b5\u30a4\u30c8\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3067\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u306b\u304b\u3051\u308b\u624b\u9593\u3092\u3067\u304d\u308b\u3060\u3051\u52b9\u7387\u5316\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u5206\u6790\u30ec\u30dd\u30fc\u30c8\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\uff08\u4e2d\u7530\u3055\u3093\uff09<\/p><\/blockquote>\n<h3>futureshop\u306fGA4\u306b\u5bfe\u5fdc<\/h3>\n<p>\u4eca\u56de\u306e\u30bb\u30df\u30ca\u30fc\u306f\u3001\u7686\u69d8\u304c\u6163\u308c\u89aa\u3057\u3093\u3067\u3044\u308bUA\u3068\u540c\u3058\u3088\u3046\u306a\u30ec\u30dd\u30fc\u30c8\u3092GA4\u3067\u3082\u518d\u73fe\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u3055\u3089\u306b\u6df1\u6398\u308a\u3057\u305f\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u306b\u958b\u50ac\u3057\u307e\u3057\u305f\u3002GA4\u3068UA\u306e\u9055\u3044\u3092\u62bc\u3055\u3048\u3064\u3064\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u308a\u65b9\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u77e5\u308b\u3053\u3068\u3067\u3001GA4\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u305f\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u307e\u305f\u3001<strong>EC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cfutureshop\u300d\u306e\u30c7\u30b6\u30a4\u30f3\u6a5f\u80fd\u3001commerce 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rel=\"noopener\">futureshop\u306e\u8cc7\u6599\u8acb\u6c42\u306f\u3053\u3061\u3089<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u4eba\u306e\u884c\u52d5\u3092\u5206\u6790\u30fb\u4e88\u6e2c\u3059\u308b\u30c4\u30fc\u30eb\u3078\u3068\u9032\u5316\u3057\u305f\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08\u4ee5\u4e0b\u3001GA4\uff09\u300d\u3002\u81ea\u793eEC\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306eUI\/UX\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[38],"tags":[411,412,4,139,162,276,279],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.future-shop.jp\/magazine\/wp-json\/wp\/v2\/posts\/14590"}],"collection":[{"href":"https:\/\/www.future-shop.jp\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.future-shop.jp\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.future-shop.jp\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.future-shop.jp\/magazine\/wp-json\/wp\/v2\/comments?post=14590"}],"version-history":[{"count":99,"href":"https:\/\/www.future-shop.jp\/magazine\/wp-json\/wp\/v2\/posts\/14590\/revisions"}],"predecessor-version":[{"id":24960,"href":"https:\/\/www.future-shop.jp\/magazine\/wp-json\/wp\/v2\/posts\/14590\/revisions\/24960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.future-shop.jp\/magazine\/wp-json\/wp\/v2\/media\/20190"}],"wp:attachment":[{"href":"https:\/\/www.future-shop.jp\/magazine\/wp-json\/wp\/v2\/media?parent=14590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.future-shop.jp\/magazine\/wp-json\/wp\/v2\/categories?post=14590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.future-shop.jp\/magazine\/wp-json\/wp\/v2\/tags?post=14590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}