{"id":13749,"date":"2022-10-20T12:25:11","date_gmt":"2022-10-20T03:25:11","guid":{"rendered":"https:\/\/www.future-shop.jp\/magazine\/?p=13749"},"modified":"2025-02-16T23:42:10","modified_gmt":"2025-02-16T14:42:10","slug":"d2c-commentary-column","status":"publish","type":"post","link":"https:\/\/www.future-shop.jp\/magazine\/d2c-commentary-column","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u7248\u3011D2C\u3068\u306f\uff1f\u6982\u8981\u30fb\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u30fb\u6210\u529f\u306e\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u307e\u3067\u3092\u7d39\u4ecb"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17377\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/D2C-commentary-column-1024x538.webp\" alt=\"\" width=\"1024\" height=\"538\" 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400;\">D2C\u306b\u3064\u3044\u3066\u3001\u591a\u304f\u306eEC\u62c5\u5f53\u8005\u304c\u6ce8\u76ee\u3057\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u305f\u3060\u3001\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3084\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u306f\u308f\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u65b9\u3082\u5c11\u306a\u304f\u306a\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2C\u306e\u9055\u3044<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u306e\u5e02\u5834\u898f\u6a21<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><strong>\u5f93\u6765\u306e\u901a\u8ca9\u3068\u306e\u9055\u3044<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f93\u6765\u306e\u901a\u8ca9\u3068D2C\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<strong>\u901a\u8ca9\u306f\u300c\u901a\u4fe1\u8ca9\u58f2\u300d\u3067\u3059\u306e\u3067\u3001\u30ab\u30bf\u30ed\u30b0\u8ca9\u58f2\u3084\u65b0\u805e\u5e83\u544a\u3001\u6298\u308a\u8fbc\u307f\u30c1\u30e9\u30b7\u3001\u96d1\u8a8c\u3001\u30c6\u30ec\u30d3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306a\u3069<\/strong>\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u5f8c\u306fEC\u30e2\u30fc\u30eb\u3092\u542b\u3081\u305f\u30cd\u30c3\u30c8\u8ca9\u58f2\u3082\u300c\u901a\u8ca9\u300d\u306b\u542b\u307e\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5bfe\u3057\u3066D2C\u306e\u5834\u5408\u306f\u3001\u81ea\u793e\u306eEC\u30b5\u30a4\u30c8\u304b\u3089\u6d88\u8cbb\u8005\u306b\u5411\u3051\u3066\u76f4\u63a5\u8ca9\u58f2\u3092\u3059\u308b\u30e2\u30c7\u30eb\u3067\u3059\u3002\u300c\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u53d6\u5f97\u300d\u3084\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u306e\u89b3\u70b9\u304b\u3089\u3001\u81ea\u793eEC\u30b5\u30a4\u30c8\u3067\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3092D2C\u3068\u547c\u3073\u307e\u3059\u3002<\/span><\/p>\n<h3>D2C\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3001\u5f93\u6765\u578b\u30e1\u30fc\u30ab\u30fc\u3068\u306e\u9055\u3044<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13801\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/D2C-businessmodel.webp\" alt=\"\u5f93\u6765\u578b\u30e1\u30fc\u30ab\u30fc\u3068D2C\u306e\u5546\u6d41\u306e\u9055\u3044\" width=\"900\" height=\"810\" 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u4e3b\u306bEC\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3057\u307e\u3059\u304c\u3001\u5b9f\u5e97\u8217\u5c55\u958b\u3084\u5378\u58f2\u308a\u3092\u624b\u304c\u3051\u308b\u3053\u3068\u3082\u3042\u308a\u3001D2C\u3068EC\u306f\u307e\u3063\u305f\u304f\u540c\u3058\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><strong>EC\u3068\u306f\u96fb\u5b50\u5546\u53d6\u5f15\uff08Electronic Commerce\uff1dEC\uff09\u306e\u3053\u3068\u3067\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u901a\u3058\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u8cb7\u3059\u308b\u3053\u3068<\/strong>\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u81ea\u793eEC\u30b5\u30a4\u30c8\u3067\u306e\u8ca9\u58f2\u306b\u9650\u3089\u305a\u3001EC\u30e2\u30fc\u30eb\u3084\u30d5\u30ea\u30de\u30a2\u30d7\u30ea\u3001\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u3001SNS\u7d4c\u7531\u3067\u306e\u8ca9\u58f2\u3082EC\u306b\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001EC\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u5927\u5225\u3059\u308b\u3068\u300c\u30e1\u30fc\u30ab\u30fc\u76f4\u8ca9\u300d\u3068\u3001\u8907\u6570\u306e\u30e1\u30fc\u30ab\u30fc\u304b\u3089\u5546\u54c1\u3092\u4ed5\u5165\u308c\u3066\u8ca9\u58f2\u3059\u308b\u300c\u30bb\u30ec\u30af\u30b7\u30e7\u30b7\u30e7\u30c3\u30d7\u300d\u304c\u3042\u308a\u307e\u3059\u3002D2C\u306f\u81ea\u793e\u5546\u54c1\u3092\u6d88\u8cbb\u8005\u306b\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u304b\u3089\u3001\u30bb\u30ec\u30af\u30c8\u30b7\u30e7\u30c3\u30d7\u5f62\u306eEC\u30b5\u30a4\u30c8\u306fD2C\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3><strong>D2C\u3068B2C\u306e\u9055\u3044<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">B2C\u3068D2C\u3068\u306f\u305d\u3082\u305d\u3082\u7528\u8a9e\u306e\u4f7f\u3044\u65b9\u304c\u9055\u3044\u307e\u3059\u3002<strong>B2C\u3068\u306f\u300cBusiness to Consumer\u300d\u306e\u7565\u79f0\u3067\u3001\u4f01\u696d\uff08\u6cd5\u4eba\uff09\u3068\u6d88\u8cbb\u8005\u3068\u306e\u53d6\u5f15\u5168\u822c\u3092\u6307\u3059\u8a00\u8449<\/strong>\u3067\u3059\u3002\u4f8b\u3048\u3070\u30e1\u30fc\u30ab\u30fc\u304c\u4f5c\u3063\u305f\u7269\u3092\u6d41\u901a\u696d\u3001\u5c0f\u58f2\u5e97\u3001\u4ee3\u7406\u5e97\u304c\u6d88\u8cbb\u8005\u3078\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3082B2C\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306fD2C\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9\u3067D2C\u306f\u3001\u30e1\u30fc\u30ab\u30fc\u3068\u3057\u3066\u88fd\u9020\u3057\u305f\u5546\u54c1\u3092\u6d88\u8cbb\u8005\u3078\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3067\u3059\u3002B2C\u3068D2C\u306e\u9055\u3044\u306f\u3001\u7aef\u7684\u306b\u3044\u3046\u3068\u300c\u4ef2\u4ecb\u304c\u767a\u751f\u3057\u3066\u3044\u3066\u3082\u3001\u6d88\u8cbb\u8005\u5411\u3051\u306b\u8ca9\u58f2\u3059\u308c\u3070B2C\u300d\u300c\u4ef2\u4ecb\u304c\u767a\u751f\u305b\u305a\u6d88\u8cbb\u8005\u3078\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u3053\u3068\u304cD2C\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3>D2C\u3068B2B\u3068\u306e\u9055\u3044<\/h3>\n<p><strong>\u300cB2B\u300d\u306f\u6cd5\u4eba\u540c\u58eb\u306e\u5546\u53d6\u5f15<\/strong>\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30e1\u30fc\u30ab\u30fc\u304c\u554f\u5c4b\u306b\u5378\u58f2\u308a\u3059\u308b\u3001\u5efa\u8a2d\u4f1a\u793e\u304c\u8cc7\u6750\u3092\u4ed5\u5165\u308c\u308b\u306a\u3069\u3001\u4f01\u696d\u9593\u306e\u53d6\u5f15\u306f\u3059\u3079\u3066\u300cB2B\u300d\u3067\u3059\u3002Business to Business\u304b\u3089\u6d3e\u751f\u3057\u305f\u5358\u8a9e\u3067\u3001\u300cBtoB\u300d\u3068\u8868\u8a18\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>D2C\u3068C2C\u3068\u306e\u9055\u3044<\/h3>\n<p><strong>\u300cC2C\u300d\u306f\u6d88\u8cbb\u8005\u3068\u6d88\u8cbb\u8005\u306e\u9593\u3067\u884c\u308f\u308c\u308b\u5546\u53d6\u5f15<\/strong>\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30d5\u30ea\u30de\u30a2\u30d7\u30ea\u3084\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u306a\u3069\u30aa\u30f3\u30e9\u30a4\u30f3\u53d6\u5f15\u3092\u6307\u3059\u3053\u3068\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002Consumer to Consumer\u306e\u7565\u3067\u300cCtoC\u300d\u3068\u8868\u8a18\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u7d4c\u7531\u306e\u500b\u4eba\u9593\u53d6\u5f15\u304c\u62e1\u5927\u3057\u3001\u5c0f\u58f2\u696d\u754c\u306b\u304a\u3044\u3066C2C\u5e02\u5834\u304c\u7121\u8996\u3067\u304d\u306a\u3044\u898f\u6a21\u306e\u7523\u696d\u306b\u306a\u3063\u305f\u3053\u3068\u3082\u3042\u308a\u3001B2C\u3068\u533a\u5225\u3059\u308b\u305f\u3081\u306bC2C\u3068\u3044\u3046\u7528\u8a9e\u304c\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u500b\u4eba\u9593\u58f2\u8cb7\u306f\u3001\u304b\u3064\u3066\u306f\u30ea\u30a2\u30eb\u306a\u5834\u3067\u306e\u30d5\u30ea\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306a\u3069\u306b\u9650\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u3088\u3063\u3066\u5e02\u5834\u304c\u5e83\u304c\u308a\u307e\u3057\u305f\u3002\u7d4c\u6e08\u7523\u696d\u7701\u304c\u516c\u8868\u3057\u305f\u5e02\u5834\u7d71\u8a08\u306b\u3088\u308b\u3068\u3001<strong>CtoC-EC\u306e\u5e02\u5834\u898f\u6a21\u306f2021\u5e74\u6642\u70b9\u3067\u524d\u5e74\u6bd412.9%\u5897\u306e2\u51462121\u5104\u5186\u306b\u62e1\u5927<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u51fa\u5178\uff1a<a href=\"https:\/\/www.meti.go.jp\/press\/2022\/08\/20220812005\/20220812005-h.pdf\">\u4ee4\u548c3\u5e74\u5ea6 \u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb &#8211; \u7d4c\u6e08\u7523\u696d\u7701<\/a><\/p>\n<h2><strong>EC\u30b5\u30a4\u30c8\u306e\u5e02\u5834\u898f\u6a21<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u306e\u5e02\u5834\u898f\u6a21\u306f\u3001\u7d4c\u6e08\u7523\u696d\u7701\u306e\u8abf\u67fb\u7d50\u679c\u304b\u3089\u7d99\u7d9a\u7684\u306b\u5e02\u5834\u898f\u6a21\u304c\u62e1\u5927\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u5e02\u5834\u898f\u6a21\u304c\u62e1\u5927\u3057\u305f\u80cc\u666f\u306b\u306f\u3001\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u5f71\u97ff\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5916\u51fa\u306e\u898f\u5236\u304b\u3089\u30012021\u5e74\u306e\u8abf\u67fb\u7d50\u679c\u3092\u898b\u308b\u3068<strong>EC\u30b5\u30a4\u30c8\u306e\u5e02\u5834\u898f\u6a21\u306f\u3001\u7269\u8ca9\u5206\u91ce\u306b\u304a\u3044\u306613\u5146\u5186\u8d85\u3068\u5897\u52a0\u50be\u5411\u306b\u3042\u308b<\/strong>\u3068\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u50be\u5411\u304b\u3089EC\u30b5\u30a4\u30c8\u306e\u904b\u7528\u9762\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u9867\u5ba2\u304b\u3089\u306e\u9700\u8981\u3084D2C\u5e02\u5834\u306e\u62e1\u5927\u3082\u5927\u304d\u306a\u53ef\u80fd\u6027<\/strong>\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a<\/span><a href=\"https:\/\/www.meti.go.jp\/press\/2022\/08\/20220812005\/20220812005.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\u306e\u7d50\u679c\u3092\u53d6\u308a\u307e\u3068\u3081\u307e\u3057\u305f \uff08METI\/\u7d4c\u6e08\u7523\u696d\u7701\uff09<\/span><\/a><\/p>\n<h2>D2C\u306e\u5148\u884c\u4e8b\u4f8b<\/h2>\n<p>D2C\uff08DtoC\uff09\u306f<strong>2010\u5e74\u524d\u5f8c\u306e\u7c73\u56fd<\/strong>\u306b\u304a\u3044\u3066\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u306e\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u7c73\u56fdD2C\u306e\u5148\u884c\u4e8b\u4f8b\u3067\u306f\u5316\u7ca7\u54c1\u306e<a href=\"https:\/\/www.glossier.com\/\">Glossier<\/a>\uff08\u30b0\u30ed\u30c3\u30b7\u30a2\u30fc\uff09\u3001\u5bdd\u5177\u306e<a href=\"https:\/\/casper.com\/\">Casper<\/a>\uff08\u30ad\u30e3\u30b9\u30d1\u30fc\uff09\u3001\u30e1\u30ac\u30cd\u306e<a href=\"https:\/\/www.warbyparker.com\/\">WARBY PARKER<\/a>\uff08\u30ef\u30fc\u30d3\u30fc\u30d1\u30fc\u30ab\u30fc\uff09\u306a\u3069\u304c\u6709\u540d\u3067\u3059\u3002<\/p>\n<p>\u65e5\u672c\u3067\u306f2010\u5e74\u4ee3\u306e\u5f8c\u534a\u304b\u3089\u3001EC\u696d\u754c\u3092\u4e2d\u5fc3\u306bD2C\uff08DtoC\uff09\u3068\u3044\u3046\u8a00\u8449\u304c\u4f7f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u56fd\u5185\u3067\u3088\u304f\u8a00\u53ca\u3055\u308c\u308bD2C\u306e\u4e8b\u4f8b\u3067\u306f\u3001\u5316\u7ca7\u54c1\u306e<a href=\"https:\/\/bulk.co.jp\/\">BULK HOMME\uff08\u30d0\u30eb\u30af\u30aa\u30e0\uff09<\/a>\u3084\u30b9\u30fc\u30c4\u306e<a href=\"https:\/\/fabric-tokyo.com\/\">FABRIC TOKYO\uff08\u30d5\u30a1\u30d6\u30ea\u30c3\u30af\u30c8\u30fc\u30ad\u30e7\u30fc\uff09<\/a>\u3001\u7f8e\u5bb9\u5065\u5eb7\u5546\u6750\u306e<a href=\"https:\/\/www.kitanotatsujin.com\/\">\u5317\u306e\u9054\u4eba\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3<\/a>\u3001\u30ab\u30d0\u30f3\u306e<a href=\"https:\/\/tsuchiya-kaban.jp\/\">\u571f\u5c4b\u9784\u88fd\u9020\u6240<\/a>\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2><span style=\"font-weight: 400;\">D2C\u306e\u7279\u5fb4<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D2C\u306e\u7279\u5fb4\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u308b\u306e\u304c\u3001\u6b21\u306e6\u70b9\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u3068\u30e1\u30fc\u30ab\u30fc\u304c\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LTV\u3092KPI\u306b\u7f6e\u304f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4fa1\u683c\u3092\u4e0b\u3052\u3084\u3059\u3044<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6a5f\u80fd\u4ee5\u5916\u306e\u4fa1\u5024\u3092\u8a34\u6c42\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u3068\u4e00\u7dd2\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u6210\u9577\u3055\u305b\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fbSNS\u304c\u91cd\u8981\u306b\u306a\u308b<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u9867\u5ba2\u3068\u30e1\u30fc\u30ab\u30fc\u304c\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e00\u822c\u7684\u306a\u8ca9\u58f2\u5f62\u614b\u3067\u3042\u308bB2C\u306f\u3001\u5c0f\u58f2\u5e97\u7d4c\u7531\u3067\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u307e\u3059\u3002\u6d88\u8cbb\u8005\u3068\u306e\u9593\u306b\u696d\u8005\u304c\u5165\u308b\u305f\u3081\u3001\u6d88\u8cbb\u8005\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53d6\u308a\u3065\u3089\u304f\u8cfc\u8cb7\u30c7\u30fc\u30bf\u304c\u53ce\u96c6\u3057\u3065\u3089\u3044\u70b9\u304c\u8ab2\u984c\u3067\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9\u3001D2C\u306f\u9867\u5ba2\u3068\u30e1\u30fc\u30ab\u30fc\u304c\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u307e\u3059\u3002\u5c0f\u58f2\u5e97\u3084\u5e83\u544a\u4ee3\u7406\u5e97\u306a\u3069\u3092\u4ecb\u3055\u305a\u306b\u3084\u308a\u53d6\u308a\u3059\u308b\u305f\u3081\u300c\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3084\u3059\u3044\u300d\u300c\u30d5\u30a1\u30f3\u5316\u3092\u4fc3\u9032\u3057\u3084\u3059\u3044\u300d\u3068\u3044\u3063\u305f\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">LTV\u3092KPI\u306b\u7f6e\u304f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D2C\u306f\u6d88\u8cbb\u8005\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u305f\u3081\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5927\u4e8b\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u6570\u5024\u5316\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u4f7f\u308f\u308c\u308b\u306e\u304c\u300cLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u300d\u3067\u3042\u308a\u3001D2C\u3067\u91cd\u8981\u8996\u3055\u308c\u308b\u76ee\u6a19\u5024\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D2C\u306f\u300c\u30c7\u30fc\u30bf\u5206\u6790\u300d\u3084\u300c\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u306b\u9069\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u300d\u3092\u3082\u3068\u306b\u6d88\u8cbb\u8005\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u3001LTV\u3092\u7a4d\u307f\u4e0a\u3052\u3066\u5229\u76ca\u3092\u5275\u51fa\u3059\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u793e\u5185\u306eKPI\u306fLTV\u306b\u7f6e\u304b\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u4fa1\u683c\u3092\u4e0b\u3052\u3084\u3059\u3044<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B2C\u3067\u306f\u5546\u54c1\u304c\u8ca9\u58f2\u3055\u308c\u308b\u307e\u3067\u306b\u696d\u8005\u304c\u4ecb\u5165\u3059\u308b\u305f\u3081\u3001\u305d\u306e\u5206\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u3084\u3059\u304f\u3001\u8ca9\u58f2\u4fa1\u683c\u3082\u9ad8\u307e\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u4e00\u65b9\u3067D2C\u306e\u5834\u5408\u306f\u3001\u4e2d\u9593\u696d\u8005\u3092\u4ecb\u3055\u306a\u3044\u305f\u3081\u4fa1\u683c\u3092\u4e0b\u3052\u3084\u3059\u304f\u300cB2C\u3068\u540c\u3058\u54c1\u8cea\u306e\u5546\u54c1\u300d\u3092\u5b89\u304f\u8ca9\u58f2\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u6a5f\u80fd\u4ee5\u5916\u306e\u4fa1\u5024\u3092\u8a34\u6c42\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B2C\u3067\u306f\u3001\u5546\u54c1\u305d\u306e\u3082\u306e\u306e\u300c\u6a5f\u80fd\u300d\u3092\u4fa1\u5024\u3068\u3057\u3066\u8a34\u6c42\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3057\u305f\u3002\u3064\u307e\u308a\u300c\u826f\u3044\u3082\u306e\u3092\u4f5c\u308c\u3070\u58f2\u308c\u308b\u300d\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u305f\u6642\u4ee3\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u73fe\u5728\u3067\u306f\u826f\u3044\u5546\u54c1\u3067\u3042\u3063\u3066\u3082\u6a5f\u80fd\u3092\u8a34\u6c42\u3059\u308b\u3060\u3051\u3067\u306f\u58f2\u308c\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u30d6\u30e9\u30f3\u30c9\u529b\u306a\u3069\u3092\u8a34\u6c42\u3057\u3066\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306a\u304b\u3001D2C\u306f\u3088\u308a\u9867\u5ba2\u3068\u306e\u8ddd\u96e2\u304c\u8fd1\u3044\u4f4d\u7f6e\u3067\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D2C\u306f\u30d5\u30a1\u30f3\u5316\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u3001\u6a5f\u80fd\u306e\u307b\u304b\u306b\u5546\u54c1\u306e\u300c\u30b9\u30c8\u30fc\u30ea\u30fc\u300d\u3084\u300c\u4e16\u754c\u89b3\u300d\u300c\u5546\u54c1\u304c\u5b9f\u73fe\u3059\u308b\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u5909\u5316\u300d\u306a\u3069\u3082\u8a34\u6c42\u3059\u308b\u3053\u3068\u304c\u591a\u304f\u306a\u308a\u307e\u3059\u3002\u5546\u54c1\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u6210\u679c\u304c\u5de6\u53f3\u3055\u308c\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u9867\u5ba2\u3068\u4e00\u7dd2\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u6210\u9577\u3055\u305b\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u307e\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u300c\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u76f8\u624b\u300d\u3068\u6349\u3048\u3066\u304a\u308a\u3001\u58f2\u308a\u624b\u3068\u8cb7\u3044\u624b\u3092\u533a\u5225\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9\u3001D2C\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u300c\u30d6\u30e9\u30f3\u30c9\u3092\u5171\u306b\u6210\u9577\u3055\u305b\u308b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u300d\u3068\u3057\u3066\u6349\u3048\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3092\u3082\u3068\u306b\u5546\u54c1\u3092\u6539\u826f\u3059\u308b\u300d\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u6295\u7a3f\u3092UGC\u3068\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u53d6\u308a\u7d44\u307f\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fbSNS\u304c\u91cd\u8981\u306b\u306a\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D2C\u3067\u306f\u3001\u9867\u5ba2\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308c\u308b\u3053\u3068\u304c\u5229\u70b9\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3084\u30e1\u30eb\u30de\u30ac\u3001SNS\u306a\u3069\u3092\u901a\u3058\u3066\u300c\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u300d\u300c\u6d88\u8cbb\u8005\u3068\u4f1a\u8a71\u3092\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u53d6\u308a\u7d44\u307f\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u30d5\u30a1\u30f3\u5316\u300d\u3084\u300c\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u5411\u4e0a\u300d\u306a\u3069\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084SNS\u306b\u95a2\u3059\u308b\u65bd\u7b56\u306f\u3001D2C\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001D2C\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u52d5\u753b\u3084\u97f3\u58f0\u3001\u96d1\u8a8c\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u5b58\u5728\u3057\u307e\u3059\u3002\u5546\u54c1\u306e\u300c\u30b9\u30c8\u30fc\u30ea\u30fc\u300d\u3084\u300c\u4e16\u754c\u89b3\u300d\u306a\u3069\u306e\u8a34\u6c42\u3082\u91cd\u8996\u3055\u308c\u308bD2C\u3067\u306f\u3001\u591a\u69d8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2><strong>D2C\u304c\u5e83\u307e\u3063\u305f4\u3064\u306e\u8981\u56e0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">D2C\u304c\u5e83\u307e\u3063\u305f\u8981\u56e0\u306f\u3001\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u500b\u4eba\u306e\u6d88\u8cbb\u306b\u5bfe\u3059\u308b\u4fa1\u5024\u89b3\u306e\u5909\u5316<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6\u4e16\u4ee3\u306e\u5897\u52a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u9032\u5316\u30fb\u767a\u5c55<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SNS\u306e\u767a\u9054<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u9806\u306b\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>1.\u500b\u4eba\u306e\u6d88\u8cbb\u306b\u5bfe\u3059\u308b\u4fa1\u5024\u89b3\u306e\u5909\u5316<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u500b\u4eba\u306e\u6d88\u8cbb\u306b\u5bfe\u3059\u308b\u4fa1\u5024\u89b3\u306e\u5909\u5316\u306f\u3001<strong>\u30e2\u30ce\u306e\u6d88\u8cbb\u304b\u3089\u30b3\u30c8\u306e\u6d88\u8cbb\u3078\u5909\u308f\u3063\u305f<\/strong>\u70b9\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u306f\u6d88\u8cbb\u8005\u304c\u30e2\u30ce\u3092\u8cfc\u5165\u3057\u3066\u300c\u81ea\u5206\u306e\u6240\u6709\u7269\u300d\u3068\u6349\u3048\u308b\u4fa1\u5024\u89b3\u304c\u91cd\u8996\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u6642\u4ee3\u306e\u79fb\u308a\u5909\u308f\u308a\u306e\u6fc0\u3057\u3055\u304b\u3089\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u304b\u3089\u5f97\u3089\u308c\u308b\u4f53\u9a13\u3084\u4f7f\u7528\u611f\u306a\u3069\u304c\u91cd\u8996\u3055\u308c\u308b\u30b3\u30c8\u306e\u6d88\u8cbb\u306b\u5909\u5316\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D2C\u306f\u5546\u54c1\u306e\u8ca9\u58f2\u3060\u3051\u3067\u306a\u304f\u3001\u81ea\u793e\u306e\u7406\u5ff5\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306a\u3069\u3082\u63d0\u4f9b\u3067\u304d\u308b\u306e\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3082\u5f71\u97ff\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h3><strong>2.\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6\u4e16\u4ee3\u306e\u5897\u52a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6\u4e16\u4ee3\u306e\u5897\u52a0\u3068\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30d1\u30bd\u30b3\u30f3\u3092\u4f7f\u7528\u3057\u305f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u691c\u7d22\u306b\u62b5\u6297\u3092\u611f\u3058\u306a\u3044\u4e16\u4ee3\u3092\u3044\u3044\u307e\u3059\u3002\u305d\u3082\u305d\u3082\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6\u4e16\u4ee3\u306f\u30011990\u5e74\u4ee3\u304b\u30892000\u5e74\u4ee3\u751f\u307e\u308c\u306e\u4eba\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3057\u3066D2C\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\uff081985\u5e74\u304b\u30891995\u5e74\u751f\u307e\u308c\uff09\u4ee5\u964d\u306e\u4eba\u306a\u306e\u3067\u3001\u6d3b\u7528\u3057\u3066\u304a\u304d\u305f\u3044\u5a92\u4f53\u3068\u3044\u3048\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30d1\u30bd\u30b3\u30f3\u3092\u4f7f\u3044\u3053\u306a\u3057\u3066\u3044\u308b\u4eba\u304c\u591a\u304f\u3001<strong>EC\u30b5\u30a4\u30c8\u304b\u3089\u306e\u8cfc\u5165\u306b\u30ea\u30c6\u30e9\u30b7\u30fc\u7684\u306a\u62b5\u6297\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u304b\u3089\u76f4\u63a5\u8cfc\u5165\u306b\u62b5\u6297\u304c\u306a\u3044\u4e16\u4ee3\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u6280\u8853\u306e\u767a\u5c55\u304b\u3089\u751f\u307e\u308c\u305f\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/span><\/p>\n<h3><strong>3.\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u9032\u5316\u30fb\u767a\u5c55<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u9032\u5316\u3084\u767a\u5c55\u306b\u4f34\u3044\u3001\u5c11\u91cf\u751f\u7523\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f<\/strong>\u306e\u3082\u8981\u56e0\u306e1\u3064\u3067\u3059\u3002\u305d\u3082\u305d\u3082\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3068\u306f\u3001\u6d88\u8cbb\u8005\u3078\u5546\u54c1\u3092\u5c4a\u3051\u308b\u307e\u3067\u306e\u6d41\u308c\u3001\u3064\u307e\u308a\u539f\u6750\u6599\u306e\u8abf\u9054\u304b\u3089\u8ca9\u58f2\u307e\u3067\u306e\u6d41\u308c\u3092\u3044\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u9032\u5316\u306f\u3001\u4e2d\u56fd\u3084\u30a4\u30f3\u30c9\u306a\u3069\u306e\u88fd\u9020\u696d\u8005\u306e\u767a\u5c55\u304c\u80cc\u666f\u306b\u3042\u308a\u307e\u3059\u3002\u5c11\u306a\u3044\u30ed\u30c3\u30c8\u6570\u3067\u767a\u6ce8\u3067\u304d\u308b\u306e\u3067\u3001\u7d30\u304b\u306a\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u4f55\u3088\u308a\u3001\u524d\u8ff0\u3057\u305f\u3088\u3046\u306b\u8ca9\u58f2\u81ea\u4f53\u306b\u4e2d\u9593\u696d\u8005\u3092\u631f\u307e\u306a\u3044\u306e\u3067\u3001\u30b9\u30d4\u30fc\u30c9\u611f\u306e\u3042\u308b\u53d6\u5f15\u3092\u5b9f\u73fe\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h3><strong>4.SNS\u306e\u767a\u9054<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">SNS\u306e\u767a\u9054\u306b\u3088\u308a\u3001<strong>\u30e1\u30fc\u30ab\u30fc\u306f\u9867\u5ba2\u3078\u76f4\u63a5\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f<\/strong>\u306e\u3082\u3001\u8981\u56e0\u306e1\u3064\u3067\u3059\u3002D2C\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8003\u3048\u305f\u969b\u3001\u6709\u76ca\u306a\u60c5\u5831\u3092\u9867\u5ba2\u3078\u767a\u4fe1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u81ea\u793e\u306e\u5546\u54c1\u3092\u5ba3\u4f1d\u306b\u6d3b\u7528\u3059\u308b\u306e\u3082\u91cd\u8981\u3067\u3059\u304c\u3001\u6d88\u8cbb\u8005\u306fSNS\u3092\u6d3b\u7528\u3057\u3066\u30ec\u30d3\u30e5\u30fc\u3092\u78ba\u8a8d\u3059\u308b\u4eba\u3082\u5897\u3048\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u6d88\u8cbb\u8005\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3082\u53d6\u308c\u308b\u306e\u3067\u3001\u8981\u671b\u3084\u671f\u5f85\u306a\u3069\u306e\u60c5\u5831\u3082\u53ce\u96c6\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u81ea\u793e\u306eSNS\u3092\u958b\u8a2d\u3057\u3066\u3044\u306a\u3044\u969b\u306f\u3001SNS\u306e\u904b\u7528\u3082\u8996\u91ce\u306b\u5165\u308c\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2><strong>D2C\u3092\u5c0e\u5165\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">D2C\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65bd\u7b56\u306e\u81ea\u7531\u5ea6\u304c\u9ad8\u3044<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u304c\u8a73\u7d30\u306b\u3067\u304d\u308b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u305e\u308c\u9806\u306b\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>1.\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13753 size-large\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/D2C-profit-structure-768x296-1.webp\" alt=\"\u5f93\u6765\u578b\u30e1\u30fc\u30ab\u30fc\u3068D2C\u306e\u5229\u76ca\u69cb\u9020\u306e\u9055\u3044\" width=\"728\" height=\"280\" \/><\/p>\n<p><span style=\"font-weight: 400;\">D2C\u306e\u30e1\u30ea\u30c3\u30c8\u306f<strong>\u9ad8\u3044\u53ce\u76ca\u6027<\/strong>\u3067\u3059\u3002\u5f93\u6765\u306e\u8ca9\u58f2\u65b9\u6cd5\u3068\u306f\u7570\u306a\u308a\u3001<strong>\u4f59\u5206\u306a\u30b3\u30b9\u30c8\u3092\u5927\u5e45\u306b\u524a\u6e1b<\/strong>\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306b\u3088\u308a\u3001\u5546\u54c1\u3092\u3088\u308a\u4f4e\u4fa1\u683c\u3067\u63d0\u4f9b\u53ef\u80fd\u3068\u306a\u308a\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001SNS\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u306e\u6539\u5584\u3084\u958b\u767a\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308b\u305f\u3081\u3001\u7af6\u4e89\u529b\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u53ce\u76ca\u6027\u306e\u9ad8\u3055\u306f\u3001D2C\u306e\u6210\u529f\u3092\u652f\u3048\u308b\u8981\u56e0\u3068\u8a00\u3048\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>2.\u65bd\u7b56\u306e\u81ea\u7531\u5ea6\u304c\u9ad8\u3044<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3059\u308b\u3068\u3001<strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u81ea\u7531\u306b\u5c55\u958b<\/strong>\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u81ea\u7531\u5ea6\u306f\u3001\u6d88\u8cbb\u8005\u3068\u306e\u5f37\u3044\u7d50\u3073\u3064\u304d\u3092\u751f\u3080\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9\u3001\u901a\u8ca9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u8ca9\u58f2\u696d\u8005\u3092\u7d4c\u7531\u3059\u308b\u3068\u3001\u305d\u306e\u65b9\u91dd\u306b\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u81ea\u7531\u5ea6\u304c\u5236\u9650\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u76f4\u63a5\u6d88\u8cbb\u8005\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308bD2C\u306f\u3001\u65bd\u7b56\u306e\u81ea\u7531\u5ea6\u304c\u9ad8\u3044\u3068\u3044\u3046\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SaaS\u578bEC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306efutureshop\u306f\u3001\u30ce\u30fc\u30b3\u30fc\u30c9\u306b\u3088\u308b\u30ec\u30a4\u30a2\u30a6\u30c8\u5909\u66f4\u304c\u53ef\u80fd\u3067\u3001\u5c02\u9580\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u52d5\u7dda\u3084\u66f4\u65b0\u306e\u4f5c\u696d\u304c\u7c21\u5358\u306b\u3067\u304d\u307e\u3059\u3002\u21d2<\/span><a href=\"https:\/\/www.future-shop.jp\/function\/mailmagazine.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">futureshop<\/span><\/a><\/p>\n<h3><strong>3.\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u304c\u8a73\u7d30\u306b\u3067\u304d\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u8ca9\u58f2\u696d\u8005\u3092\u4ecb\u3057\u3066\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u3001\u9867\u5ba2\u306e\u53cd\u5fdc\u304c\u308f\u304b\u308a\u306b\u304f\u3044\u3068\u3044\u3046\u554f\u984c\u70b9\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001D2C\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u5834\u5408\u3067\u306f\u3001<strong>\u81ea\u793e\u306eEC\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u4eba\u306e\u8a73\u7d30\u306a\u60c5\u5831\u3092\u53ce\u96c6\u30fb\u84c4\u7a4d<\/strong>\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001\u3053\u308c\u3089\u306e\u60c5\u5831\u3092\u5206\u6790\u3057\u3066\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u56f3\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u306f\u52b9\u7387\u7684\u306bPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<h2><strong>D2C\u3092\u5c0e\u5165\u3059\u308b\u969b\u306e8\u3064\u306e\u6ce8\u610f\u70b9<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u304b\u3089\u306fD2C\u3092\u5c0e\u5165\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6ce8\u610f\u70b9\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5378\u5148\u3068\u306e\u8a8d\u8b58\u3092\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5b8c\u5168\u306bD2C\u306b\u4e00\u672c\u5316\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u77e5\u8b58\u30fb\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u5fc5\u8981\u304c\u3042\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u521d\u671f\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u96c6\u5ba2\u96e3\u6613\u5ea6\u304c\u9ad8\u3044<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D2C\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u6301\u3063\u305f\u4eba\u6750\u3092\u78ba\u4fdd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/span><\/li>\n<li aria-level=\"1\">\u5546\u54c1\u529b\u304c\u554f\u308f\u308c\u308b<\/li>\n<li aria-level=\"1\">\u5b89\u5b9a\u3057\u305f\u58f2\u308a\u4e0a\u3052\u3092\u5b9f\u73fe\u3059\u308b\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u305e\u308c\u9806\u306b\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>1.\u5378\u5148\u3068\u306e\u8a8d\u8b58\u3092\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">D2C\u3092\u59cb\u3081\u308b\u5834\u5408\u3001\u4e00\u822c\u7684\u306b\u306f\u5378\u5148\u3092\u901a\u3055\u306a\u304f\u306a\u308b\u305f\u3081\u3001\u5378\u5148\u304b\u3089\u4e0d\u6e80\u304c\u51fa\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 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400;\">\u3055\u3089\u306b\u3001\u5b8c\u5168\u306bD2C\u3060\u3051\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u884c\u3046\u306e\u306f\u73fe\u5b9f\u7684\u3067\u306f\u306a\u3044\u305f\u3081\u3001<strong>\u4eca\u5f8c\u3082\u91cd\u8981\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308b\u3068\u3044\u3046\u70b9\u3092\u660e\u78ba\u306b\u4f1d\u3048\u308b<\/strong>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001\u5378\u5148\u3068\u306e\u8a8d\u8b58\u3092\u3057\u3063\u304b\u308a\u3068\u5408\u308f\u305b\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<h3><strong>2.\u5b8c\u5168\u306bD2C\u306b\u4e00\u672c\u5316\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u5b8c\u5168\u306bD2C\u306b\u4e00\u672c\u5316\u3059\u308b\u3053\u3068\u306f\u5bb9\u6613\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3001\u7279\u306b\u30d3\u30b8\u30cd\u30b9\u304c\u5927\u898f\u6a21\u306b\u306a\u308b\u3068\u305d\u306e\u96e3\u3057\u3055\u304c\u5897\u3057\u307e\u3059\u3002\u5c0f\u898f\u6a21\u306aEC\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u3001\u6700\u521d\u304b\u3089D2C\u3060\u3051\u3067\u904b\u55b6\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001<strong>\u30d3\u30b8\u30cd\u30b9\u304c\u62e1\u5927\u3059\u308b\u9650\u308a\u3001\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u9650\u5b9a\u3059\u308b\u306e\u306f\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059<\/strong>\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001D2C\u306b\u529b\u3092\u5165\u308c\u3066\u304d\u305fNIKE\u3067\u3059\u304c\u3001\u4eca\u5e74\u306b\u5165\u3063\u3066\u5378\u5148\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u5fa9\u6d3b\u3055\u305b\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001D2C\u3060\u3051\u306b\u4f9d\u5b58\u305b\u305a\u3001\u30ea\u30b9\u30af\u3092\u5206\u6563\u3055\u305b\u308b\u6226\u7565\u3067\u3042\u308b\u3068\u89e3\u91c8\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0D2C\u4e00\u672c\u5316\u304c\u96e3\u3057\u3044\u304b\u3089\u3053\u305d\u3001\u591a\u304f\u306e\u4f01\u696d\u306f\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u8907\u6570\u6301\u3064\u3053\u3068\u3067\u3001\u30ea\u30b9\u30af\u30d8\u30c3\u30b8\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>3.\u77e5\u8b58\u30fb\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u5fc5\u8981\u304c\u3042\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">D2C\u306f\u3001\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u5f71\u97ff\u3067\u6ce8\u76ee\u304c\u96c6\u307e\u308a\u3001\u591a\u304f\u306eEC\u62c5\u5f53\u8005\u304c\u300c\u3046\u3061\u3082\u3084\u3089\u306a\u3051\u308c\u3070\u300d\u3068\u3044\u3046\u611f\u899a\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3060\u3001\u9650\u5b9a\u5546\u54c1\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306b\u4e26\u3079\u308b\u3060\u3051\u3067\u6210\u529f\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7279\u306b\u7af6\u4e89\u304c\u6d3b\u6027\u5316\u3057\u3066\u3044\u308b\u4eca\u3001<strong>\u3057\u3063\u304b\u308a\u3068\u3057\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981<\/strong>\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6295\u4e0b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u9ad8\u3081\u308b\u3053\u3068\u306a\u3069\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>4.\u521d\u671f\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">D2C\u306f\u904b\u55b6\u6bb5\u968e\u3067\u306f\u30b3\u30b9\u30c8\u524a\u6e1b\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u304c\u3001<strong>\u521d\u671f\u6295\u8cc7\u306f\u610f\u5916\u3068\u9ad8\u304f\u306a\u308b<\/strong>\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 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400;\">SaaS\u578bEC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306efutureshop\u306f\u3001EC\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u5fc5\u8981\u306a\u8c4a\u5bcc\u306a\u6a5f\u80fd\u3092\u642d\u8f09\u3057\u3066\u304a\u308a\u3001\u81ea\u7531\u5ea6\u306e\u9ad8\u3044\u30c7\u30b6\u30a4\u30f3\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u30b7\u30e7\u30c3\u30d7\u306e\u898f\u6a21\u306b\u5408\u308f\u305b\u305f\u6599\u91d1\u30d7\u30e9\u30f3\u304c\u9078\u3079\u308b\u306e\u3067\u3001EC\u30b5\u30a4\u30c8\u3092\u521d\u3081\u3066\u7acb\u3061\u4e0a\u3052\u308b\u65b9\u3067\u3082\u5b89\u5fc3\u3057\u3066\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u21d2<\/span><a href=\"https:\/\/www.future-shop.jp\/function\/mailmagazine.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">futureshop<\/span><\/a><\/p>\n<h3><strong>5.\u96c6\u5ba2\u96e3\u6613\u5ea6\u304c\u9ad8\u3044<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">D2C\u3092\u5c0e\u5165\u3059\u308b\u969b\u306e\u8ab2\u984c\u306e\u3072\u3068\u3064\u306f\u3001<strong>\u96c6\u5ba2\u96e3\u6613\u5ea6\u304c\u9ad8\u3044<\/strong>\u3053\u3068\u3067\u3059\u3002\u81ea\u793e\u306e\u8ca9\u58f2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5237\u65b0\u3059\u308b\u3068\u3001\u5373\u5ea7\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001<strong>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3053\u308c\u307e\u3067\u3088\u308a\u3082\u9ad8\u3044\u30b3\u30b9\u30c8\u3068\u6642\u9593<\/strong>\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306a\u80cc\u666f\u3092\u8003\u616e\u3057\u3066\u3001SNS\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u3088\u3046\u306a\u6bd4\u8f03\u7684\u77ed\u671f\u9593\u3067\u96c6\u5ba2\u306b\u3064\u306a\u304c\u308b\u65bd\u7b56\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002SEO\u306a\u3069\u306e\u9577\u671f\u7684\u306a\u624b\u6cd5\u3082\u6709\u52b9\u3067\u3059\u304c\u3001\u96c6\u5ba2\u96e3\u6613\u5ea6\u304c\u9ad8\u3044D2C\u3067\u6210\u529f\u3092\u53ce\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u52b9\u679c\u7684\u306a\u77ed\u671f\u96c6\u5ba2\u6226\u7565\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>6.D2C\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u6301\u3063\u305f\u4eba\u6750\u3092\u78ba\u4fdd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 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400;\">\u7279\u306b\u3001\u6d88\u8cbb\u8005\u3068\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u53d6\u5f15\u3092\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3042\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u5bfe\u5fdc\u3067\u304d\u308b\u67d4\u8edf\u6027\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30b9\u30ad\u30eb\u30bb\u30c3\u30c8\u3092\u6301\u3064\u4eba\u6750\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3068\u3001D2C\u306e\u5c0e\u5165\u306f\u96e3\u822a\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3>7.\u5546\u54c1\u529b\u304c\u554f\u308f\u308c\u308b<\/h3>\n<p>D2C\u3067\u306f\u4f55\u3088\u308a\u300c\u5546\u54c1\u529b\u300d\u304c\u554f\u308f\u308c\u307e\u3059\u3002<strong>\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3057\u3001\u304b\u3064\u4e00\u5ea6\u4f7f\u3063\u305f\u3089\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u305f\u304f\u306a\u308b\u5546\u54c1<\/strong>\u3092\u4f5c\u3089\u306a\u304f\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u767a\u58f2\u6642\u70b9\u3067\u306e\u5546\u54c1\u529b\u304c\u91cd\u8981\u306a\u306e\u306f\u8a00\u3046\u307e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u767a\u58f2\u5f8c\u3082\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3084\u53e3\u30b3\u30df\u3001SNS\u4e0a\u306e\u8a55\u5224\u3092\u5438\u3044\u4e0a\u3052\u3066\u5546\u54c1\u3092\u6539\u826f\u3059\u308b\u306a\u3069\u3001\u6d88\u8cbb\u30cb\u30fc\u30ba\u306b\u306f\u3058\u307e\u308a\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3092\u76f4\u63a5\u62fe\u3046\u3053\u3068\u304c\u3067\u304d\u308bD2C\u306e\u5f37\u307f\u3092\u751f\u304b\u3057\u305f\u5546\u54c1\u958b\u767a\u3092\u7d9a\u3051\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u30aa\u30ea\u30b8\u30ca\u30eb\u5546\u54c1\u3092\u4f5c\u308a\u3001\u77e5\u540d\u5ea6\u3092\u6b66\u5668\u306b\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u5546\u54c1\u3092\u58f2\u308d\u3046\u3068\u3057\u3066\u3082\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u3053\u3068\u306f\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u8a71\u984c\u6027\u3067\u4e00\u6642\u7684\u306a\u58f2\u4e0a\u306f\u7acb\u3064\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u5546\u54c1\u529b\u304c\u306a\u3044\u306e\u306b\u77e5\u540d\u5ea6\u3060\u3051\u3067\u58f2\u308c\u3064\u3065\u3051\u308b\u307b\u3069\u3001D2C\u306f\u7518\u304f\u306f\u306a\u3044\u3053\u3068\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>8.\u5b89\u5b9a\u3057\u305f\u58f2\u4e0a\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308b<\/h3>\n<p>D2C\u306f\u30d3\u30b8\u30cd\u30b9\u3092\u8ecc\u9053\u306b\u4e57\u305b\u308b\u307e\u3067<strong>\u5148\u884c\u6295\u8cc7\u304c\u5fc5\u8981<\/strong>\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001SNS\u904b\u7528\u306a\u3069\u5730\u9053\u306a\u6d3b\u52d5\u3092\u901a\u3058\u3066\u8a8d\u77e5\u5411\u4e0a\u306b\u53d6\u308a\u7d44\u307e\u306a\u304f\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u305d\u3057\u3066\u3001\u7d99\u7d9a\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u9867\u5ba2\u3092\u5897\u3084\u3057\u3066LTV\u3092\u4f38\u3070\u3057\u3001\u5148\u884c\u6295\u8cc7\u3092\u56de\u53ce\u3057\u3066\u3044\u304f\u4e8b\u696d\u8a08\u753b\u3092\u7acb\u3066\u308b\u306e\u304c\u30bb\u30aa\u30ea\u30fc\u3067\u3059\u3002<\/p>\n<h2><strong>D2C\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e3\u3064\u306e\u30b3\u30c4<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u304b\u3089\u306fD2C\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e3\u3064\u306e\u30b3\u30c4\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D2C\u306b\u9069\u3057\u305f\u5546\u54c1\u3092\u9078\u3076<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SNS\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u3068\u4ea4\u6d41\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u8ca9\u58f2\u5f62\u614b\u3092\u8a2d\u3051\u308b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u9806\u306b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><strong>1.D2C\u306b\u9069\u3057\u305f\u5546\u54c1\u3092\u9078\u3076<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">D2C\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001D2C\u306b\u9069\u3057\u305f\u5546\u54c1\u9078\u3073\u304c\u91cd\u8981\u3067\u3059\u3002<strong>EC\u30b5\u30a4\u30c8\u3067\u4eba\u6c17\u304c\u3042\u308a\u3001\u304b\u3064\u3001\u4e00\u5b9a\u306e\u671f\u9593\u3067\u6d88\u8cbb\u3055\u308c\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3055\u308c\u3084\u3059\u3044\u5546\u54c1<\/strong>\u304c\u6700\u9069\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3068\u3057\u3066\u3001\u30b5\u30d7\u30ea\u30e1\u30f3\u30c8\u3084\u5065\u5eb7\u98df\u54c1\u306f\u7279\u5b9a\u306e\u671f\u9593\u3067\u4f7f\u3044\u5207\u308b\u60f3\u5b9a\u306e\u305f\u3081\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002\u307e\u305f\u3001 \u30b3\u30b9\u30e1\u7528\u54c1\u3082\u4e00\u5b9a\u306e\u671f\u9593\u3067\u4f7f\u3044\u5207\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u6e80\u8db3\u3059\u308c\u3070\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u3001\u5b9a\u671f\u7684\u306b\u4f7f\u3044\u5207\u308b\u30bf\u30a4\u30d7\u306e\u5546\u54c1\u306f\u3001D2C\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u9069\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002 \u3053\u308c\u3089\u5546\u54c1\u9078\u3073\u3067\u3001D2C\u306e\u6210\u529f\u78ba\u7387\u304c\u5927\u304d\u304f\u5909\u308f\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>2.SNS\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u3068\u4ea4\u6d41\u3059\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">D2C\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3060\u3051\u3067\u306a\u304f\u3001SNS\u306e\u6d3b\u7528\u3082\u91cd\u8981\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001<strong>SNS\u306f\u9867\u5ba2\u304b\u3089\u76f4\u63a5\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u65b0\u305f\u306a\u30cb\u30fc\u30ba\u3092\u63b4\u3080\u30c1\u30e3\u30f3\u30b9\u304c\u5e83\u304c\u308b<\/strong>\u304b\u3089\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001SNS\u3092\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>3.\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u8ca9\u58f2\u5f62\u614b\u3092\u8a2d\u3051\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u6700\u8fd1\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u3001\u300c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u300d\u306e\u8ca9\u58f2\u5f62\u614b\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f1\u304b\u6708\u30841\u5e74\u5358\u4f4d\u3067\u5b9a\u984d\u306e\u6599\u91d1\u3092\u652f\u6255\u3046\u3053\u3068\u3067\u3001\u5b9a\u671f\u7684\u306b\u65b0\u3057\u3044\u5546\u54c1\u304c\u5c4a\u304f\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u65b9\u6cd5\u306b\u306f\u300c\u6d88\u8cbb\u578b\u300d\u3068\u300c\u30b5\u30d7\u30e9\u30a4\u30ba\u578b\u306e\u300d2\u3064\u306e\u30b9\u30bf\u30a4\u30eb\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u578b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f\u3001\u30b7\u30e3\u30f3\u30d7\u30fc\u3084\u30c8\u30ea\u30fc\u30c8\u30e1\u30f3\u30c8\u306e\u3088\u3046\u306a\u6d88\u8017\u54c1\u3092\u4e00\u5b9a\u671f\u9593\u3067\u9001\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u306b\u5bfe\u3057\u3066\u3001\u30b5\u30d7\u30e9\u30a4\u30ba\u578b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f\u3001\u6bce\u56de\u7570\u306a\u308b\u30a2\u30a4\u30c6\u30e0\u304c\u5c4a\u304f\u5f62\u5f0f\u3067\u3001\u30ef\u30a4\u30f3\u3084\u30b3\u30b9\u30e1\u3001\u304a\u82b1\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u3063\u3066\u5546\u54c1\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002\u4e00\u90e8\u306e\u4f01\u696d\u3067\u306f\u3001\u4e0d\u8981\u306a\u5546\u54c1\u306e\u8fd4\u54c1\u30b7\u30b9\u30c6\u30e0\u3082\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u5229\u4fbf\u6027\u304c\u9ad8\u3044\u624b\u6cd5\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306a<strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u5f62\u5f0f\u306f\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u624b\u6cd5<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2>D2C\u3092\u6210\u529f\u306b\u5c0e\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56 3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>D2C\u3092\u6210\u529f\u3055\u305b\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u3064\u3044\u3066\u3001<strong>D2C\u306b\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3042\u308b\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u300c\u96c6\u5ba2\u300d\u300c\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u300d\u3068\u3044\u30463\u3064\u306e\u89b3\u70b9<\/strong>\u304b\u3089\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<div class=\"supplement boader\">\n<ol>\n<li>EC\u30b5\u30a4\u30c8\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3092\u4f1d\u3048\u308b<\/li>\n<li>\u96c6\u5ba2\u65bd\u7b56\u3092\u5f37\u5316\u3059\u308b<\/li>\n<li>\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u5f37\u5316\u3059\u308b<\/li>\n<\/ol>\n<\/div>\n<h3>1.EC\u30b5\u30a4\u30c8\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3092\u4f1d\u3048\u308b<\/h3>\n<p>D2C\u306e\u57fa\u672c\u6226\u7565\u306f<strong>\u300c\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3057\u3001\u7d99\u7d9a\u7684\u306b\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067LTV\u3092\u6700\u5927\u5316\u3059\u308b\u300d<\/strong>\u3053\u3068\u3067\u3059\u3002\u30d5\u30a1\u30f3\u3092\u7372\u5f97\u3059\u308b\u306b\u306f\u30d1\u30fc\u30d1\u30b9\uff08\u5b58\u5728\u610f\u7fa9\uff09\u306b\u5171\u611f\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308a\u3001\u305d\u306e\u305f\u3081\u306b\u306fEC\u30b5\u30a4\u30c8\u3084\u30d6\u30e9\u30f3\u30c9\u30b5\u30a4\u30c8\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u8a95\u751f\u306e\u80cc\u666f\u3084\u7406\u5ff5\u3092\u767a\u4fe1\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h4>\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f1d\u3048\u308b<\/h4>\n<p>EC\u30b5\u30a4\u30c8\u306f\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u306e\u3088\u3046\u306a\u30c7\u30b6\u30a4\u30f3\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u6301\u3064\u4fa1\u5024\u3084\u5b9f\u73fe\u3057\u305f\u3044\u4e16\u754c\u89b3\u306a\u3069\u3092\u5199\u771f\u3001\u6587\u7ae0\u3001\u52d5\u753b\u306a\u3069\u3092\u4f7f\u3063\u3066\u8c4a\u304b\u306b\u8868\u73fe\u3057\u3001\u9867\u5ba2\u306e\u611f\u60c5\u306b\u8a34\u3048\u304b\u3051\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<strong>\u5546\u54c1\u3092\u958b\u767a\u3057\u305f\u7406\u7531\u3084\u3001\u3059\u3067\u306b\u5b58\u5728\u3057\u3066\u3044\u308b\u4ed6\u306e\u5546\u54c1\u3068\u306e\u9055\u3044\u306a\u3069\u3092\u7e54\u308a\u4ea4\u305c\u306a\u304c\u3089\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f1d\u3048\u3001<\/strong>\u4fe1\u983c\u3084\u5171\u611f\u3092\u5f15\u304d\u8d77\u3053\u3057\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u305d\u306e\u5546\u54c1\u304c\u5fc5\u8981\u306a\u7406\u7531\u3092\u7406\u89e3\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3092\u3001\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3057\u3066\u3044\u304f\u306e\u304b\u3002\u306a\u305c\u3001\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u3067\u306a\u304f\u3066\u306f\u3044\u3051\u306a\u3044\u306e\u304b\u3002\u5546\u54c1\u3092\u4f7f\u3046\u3068\u3001\u9867\u5ba2\u306f\u3069\u306e\u3088\u3046\u306a\u751f\u6d3b\u3092\u9001\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3002\u305d\u3046\u3044\u3063\u305f\u3053\u3068\u3092\u5177\u4f53\u7684\u306b\u60f3\u8d77\u3055\u305b\u308b\u3053\u3068\u3067\u5171\u611f\u3092\u751f\u307f\u51fa\u3057\u3001\u53e3\u30b3\u30df\u3092\u8d77\u70b9\u306b\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>\u30c7\u30b6\u30a4\u30f3\u306b\u72ec\u81ea\u6027\u3092\u51fa\u3059<\/h4>\n<p>EC\u30b5\u30a4\u30c8\u3092\u3072\u3068\u76ee\u898b\u305f\u3060\u3051\u3067\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3088\u3046\u306b<strong>\u30c7\u30b6\u30a4\u30f3\u306e\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u3092\u51fa\u3059\u3053\u3068\u3082\u91cd\u8981<\/strong>\u3067\u3059\u3002\u30ed\u30b4\u3084\u5546\u54c1\u5199\u771f\u3001\u30c6\u30ad\u30b9\u30c8\u306e\u66f8\u4f53\u3084\u8272\u3001\u30d0\u30ca\u30fc\u306e\u30c6\u30a4\u30b9\u30c8\u306a\u3069\u3001EC\u30b5\u30a4\u30c8\u306b\u4f7f\u7528\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u72ec\u81ea\u6027\u3092\u6301\u305f\u305b\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>2.\u96c6\u5ba2\u65bd\u7b56\u3092\u5f37\u5316\u3059\u308b<\/h3>\n<p><strong>D2C\u306b\u304a\u3051\u308b\u6700\u521d\u306e\u30cf\u30fc\u30c9\u30eb\u306f\u300c\u5546\u54c1\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u300d<\/strong>\u3067\u3059\u3002\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u7acb\u3061\u4e0a\u3052\u305f\u76f4\u5f8c\u306f\u3001SNS\u4e0a\u306b\u53e3\u30b3\u30df\u306f\u3042\u308a\u307e\u305b\u3093\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u6307\u540d\u691c\u7d22\u3067EC\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3082\u591a\u304f\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5546\u54c1\u306e\u77e5\u540d\u5ea6\u3092\u4e0a\u3052\u308b\u306b\u306fSNS\u904b\u7528\u3084\u5e83\u544a\u3001\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u8d77\u70b9\u3068\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h4>SNS\u904b\u7528<\/h4>\n<p>D2C\u306f<strong>\u6d88\u8cbb\u8005\u3068\u76f4\u63a5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u6301\u3061\u3001\u5171\u611f\u3092\u8d77\u70b9\u306b\u53e3\u30b3\u30df\u306b\u3088\u3063\u3066\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3057\u3066\u3044\u304f<\/strong>\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002SNS\u306e\u30d6\u30e9\u30f3\u30c9\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u904b\u7528\u3057\u3066\u9867\u5ba2\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3092\u767a\u4fe1\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u65b0\u5546\u54c1\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u304a\u5f97\u306a\u60c5\u5831\u3092\u51fa\u3057\u3066\u3044\u304f\u3002\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u3084\u4f7f\u7528\u65b9\u6cd5\u306a\u3069\u3001\u304a\u5f79\u7acb\u3061\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u5b9a\u671f\u7684\u306b\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306b\u6d41\u3059\u3002\u3053\u3046\u3057\u305f\u904b\u7528\u3092\u7d99\u7d9a\u3059\u308b\u3053\u3068\u3067\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u5897\u3084\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u8fd1\u5e74\u306fInstagram\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u306a\u3069\u3001EC\u30b5\u30a4\u30c8\u3078\u306e\u96c6\u5ba2\u306b\u5f79\u7acb\u3064\u6a5f\u80fd\u3092\u5b9f\u88c5\u3057\u305fSNS\u3082\u5897\u3048\u3066\u304a\u308a\u3001\u305d\u3046\u3044\u3063\u305f\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<div class=\"supplement boader\">futureshop \u306fInstagram\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u3068\u6a19\u6e96\u9023\u643a\u6e08\u307f\u3067\u3059\u3002\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u306e\u30da\u30fc\u30b8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"linkcard\"><div class=\"lkc-external-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/www.future-shop.jp\/function\/promotion\/instagram.html\" target=\"_blank\" rel=\"external noopener\"><div class=\"lkc-card\"><div class=\"lkc-info\"><div class=\"lkc-favicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.future-shop.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">SaaS\u578bEC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306ffutureshop<\/div><\/div><div class=\"lkc-content\"><figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Fwww.future-shop.jp%2Ffunction%2Fpromotion%2Finstagram.html?w=100\" width=\"115px\" height=\"\" alt=\"\" \/><\/figure><div class=\"lkc-title\">Instagram\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd \uff08Facebook\u30ab\u30bf\u30ed\u30b0\u9023\u643a\uff09<\/div><div class=\"lkc-excerpt\">Instagram\u306e\u5199\u771f\u306b\u81ea\u793eEC\u30b5\u30a4\u30c8\u306e\u5546\u54c1\u30da\u30fc\u30b8\u3078\u306e\u30ea\u30f3\u30af\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u81ea\u793eFacebook\u30d3\u30b8\u30cd\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u3067\u4f5c\u6210\u3059\u308b\u30ab\u30bf\u30ed\u30b0\u306b\u5fc5\u8981\u306a\u5546\u54c1\u30c7\u30fc\u30bf\u3092\u81ea\u52d5\u9023\u643a\u3002Instagram\u306e\u30d5\u30a3\u30fc\u30c9\u6295\u7a3f\u6642\u306b\u5546\u54c1\u60c5\u5831\u3092\u30bf\u30b0\u4ed8\u3051\u3067\u304d\u307e\u3059\u3002<\/div><\/div><div class=\"clear\"><\/div><\/div><\/a><\/div><\/div>\n<\/div>\n<h4>\u5e83\u544a\u3092\u5229\u7528\u3059\u308b<\/h4>\n<p>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u304c\u4f4e\u3044\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001<strong>\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3082\u91cd\u8981<\/strong>\u3067\u3059\u3002SNS\u5e83\u544a\u3084\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066EC\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5897\u3084\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5e83\u544a\u52b9\u679c\u3092\u6539\u5584\u3059\u308b\u306b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u8a08\u6e2c\u3057\u3066\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u691c\u8a3c\u3057\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u5165\u672d\u5358\u4fa1\u306a\u3069\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<strong>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u3084\u3001Facebook\u5e83\u544a\u30fbInstagram\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3API\u306a\u3069\u3092\u6d3b\u7528<\/strong>\u3057\u3066\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u5b9f\u65bd\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"supplement boader\">\n<p>futureshop\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3API\u306b\u6a19\u6e96\u9023\u643a\u3057\u3066\u304a\u308a\u3001\u7ba1\u7406\u753b\u9762\u306e\u8a2d\u5b9a\u3060\u3051\u3067\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"linkcard\"><div class=\"lkc-external-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/www.future-shop.jp\/function\/promotion\/fbcapi.html\" target=\"_blank\" rel=\"external noopener\"><div class=\"lkc-card\"><div class=\"lkc-info\"><div class=\"lkc-favicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.future-shop.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">SaaS\u578bEC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306ffutureshop<\/div><\/div><div class=\"lkc-content\"><figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Fwww.future-shop.jp%2Ffunction%2Fpromotion%2Ffbcapi.html?w=100\" width=\"115px\" height=\"\" alt=\"\" \/><\/figure><div class=\"lkc-title\">Facebook\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3API\u6a19\u6e96\u9023\u643a<\/div><div class=\"lkc-excerpt\">Facebook\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3API\u306b\u6a19\u6e96\u9023\u643a\u3002futureshop\u306e\u7ba1\u7406\u753b\u9762\u306b\u8a2d\u5b9a\u3059\u308b\u3060\u3051\u3067\u3001\u3059\u3050\u306b\u5229\u7528\u3092\u958b\u59cb\u3067\u304d\u307e\u3059\u3002Facebook\u30fbInstagram\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u6539\u5584\u30fb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/div><\/div><div class=\"clear\"><\/div><\/div><\/a><\/div><\/div>\n<\/div>\n<h4>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b<\/h4>\n<p>\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3092\u9867\u5ba2\u306b\u4f1d\u3048\u3001\u5171\u611f\u3092\u751f\u3093\u3067\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u306b\u306f<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3082\u5fc5\u8981<\/strong>\u3067\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3084\u30d6\u30ed\u30b0\u3001SNS\u6295\u7a3f\u3001\u52d5\u753b\u306a\u3069\u306e\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u7d99\u7d9a\u7684\u306b\u767a\u4fe1\u3057\u3001\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u3057\u305f\u308a\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3057\u305f\u308a\u3001\u9867\u5ba2\u3068\u306e\u826f\u597d\u3067\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3057\u305f\u308a\u3059\u308b\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u8a8d\u77e5\u30fb\u8208\u5473\u95a2\u5fc3\u30fb\u6bd4\u8f03\u691c\u8a0e\u30fb\u8cfc\u5165\u306e\u3044\u305a\u308c\u306b\u304a\u3044\u3066\u3082\u3001<strong>\u6d88\u8cbb\u8005\u306e\u614b\u5ea6\u5909\u5bb9\u3092\u4fc3\u3059\u306b\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/strong><\/p>\n<p>\u307e\u305f\u3001<strong>SEO\u306b\u304a\u3044\u3066\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u91cd\u8981<\/strong>\u3067\u3059\u3002EC\u30b5\u30a4\u30c8\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u30da\u30fc\u30b8\u3092\u8a2d\u3051\u3001\u5546\u54c1\u306b\u95a2\u9023\u3059\u308b\u30d6\u30ed\u30b0\u3084\u7279\u96c6\u8a18\u4e8b\u306a\u3069\u3092\u6570\u591a\u304f\u63b2\u8f09\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u304a\u3051\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u691c\u7d22\u7d4c\u7531\u3067\u6f5c\u5728\u9867\u5ba2\u306e\u6d41\u5165\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<strong>SEO\u306e\u89b3\u70b9\u3067\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u63b2\u8f09\u30da\u30fc\u30b8\u306e\u30c9\u30e1\u30a4\u30f3\u306fEC\u30b5\u30a4\u30c8\u3068\u540c\u4e00\u304c\u671b\u307e\u3057\u3044<\/strong>\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/www.future-shop.jp\/magazine\/ec-huntouki06\"><figure class=\"eyecatch thum\"><img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"290\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2020\/04\/buzz_titile-486x290.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u753b\u50cf\uff1a\u300c\u307e\u3068\u3081\u30b5\u30a4\u30c8\u300d\u3067\u30d0\u30ba\u308a\uff01\u3055\u3089\u306b\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u591a\u6570\u306b\uff01\u58f2\u308c\u306a\u3044\u30b5\u30a4\u30c8\u304c\u3069\u3046\u306a\u3063\u305f\uff1f\uff01\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2020\/04\/buzz_titile-486x290.jpg 486w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2020\/04\/buzz_titile-300x179.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2020\/04\/buzz_titile-768x457.jpg 768w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2020\/04\/buzz_titile.jpg 920w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u6708\u5546\u304c\u7d043\u500d\u306b\u3082\uff01\u58f2\u308c\u308bEC\u30b5\u30a4\u30c8\u3078\u306e\u8ee2\u6a5f\u306fUGC\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u308a\uff01<\/p><span class=\"date gf\">2020-04-10<\/span><\/div><\/a><\/div>\n<div class=\"supplement boader\">\n<p>futureshop\u306eCMS\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u306f\u3001WordPress\u3092\u5229\u7528\u3057\u3066EC\u30b5\u30a4\u30c8\u3068\u540c\u4e00\u30c9\u30e1\u30a4\u30f3\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30da\u30fc\u30b8\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002futureshop\u306eCMS\u30aa\u30d7\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u306e\u30da\u30fc\u30b8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"linkcard\"><div class=\"lkc-external-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/www.future-shop.jp\/function\/promotion\/cms.html\" target=\"_blank\" rel=\"external noopener\"><div class=\"lkc-card\"><div class=\"lkc-info\"><div class=\"lkc-favicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.future-shop.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">SaaS\u578bEC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306ffutureshop<\/div><\/div><div class=\"lkc-content\"><figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Fwww.future-shop.jp%2Ffunction%2Fpromotion%2Fcms.html?w=100\" width=\"115px\" height=\"\" alt=\"\" \/><\/figure><div class=\"lkc-title\">CMS\u30b5\u30fc\u30d0\u30fc\uff08VPS\uff09\u30aa\u30d7\u30b7\u30e7\u30f3<\/div><div class=\"lkc-excerpt\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3067\u304d\u308b\u3002\u5e97\u8217\u306e\u72ec\u81ea\u30c9\u30e1\u30a4\u30f3\u3067\u3001CMS\u3092\u5c0e\u5165\u3002\u30d6\u30e9\u30f3\u30c9\u3092\u8a34\u6c42\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30d6\u30ed\u30b0\u3092\u30b7\u30e7\u30c3\u30d7\u30c9\u30e1\u30a4\u30f3\u306b\u8868\u793a\u3067\u304d\u308bCMS\u30b5\u30fc\u30d0\u30fc\uff08VPS\uff09\u30aa\u30d7\u30b7\u30e7\u30f3\u3002\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306e\u7de8\u96c6\u304c\u3067\u304d\u308b\u3002<\/div><\/div><div class=\"clear\"><\/div><\/div><\/a><\/div><\/div>\n<\/div>\n<h3>3.\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u5f37\u5316\u3059\u308b<\/h3>\n<p>D2C\u306f<strong>LTV\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002\u8cfc\u5165\u5f8c\u306e\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u5f37\u5316\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u3068\u3068\u3082\u306b\u3001\u53e3\u30b3\u30df\u306e\u8d77\u70b9\u3068\u306a\u3063\u3066\u8a8d\u77e5\u62e1\u5927\u306b\u8ca2\u732e\u3057\u3066\u304f\u308c\u308b\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5b89\u5b9a\u7684\u306a\u58f2\u4e0a\u62e1\u5927\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f<strong>\u30ea\u30d4\u30fc\u30bf\u30fc\u65bd\u7b56\u3068\u9867\u5ba2\u306e\u30d5\u30a1\u30f3\u5316\u3092\u4fc3\u3059\u65bd\u7b56\u304c<\/strong>\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<h4>\u30ea\u30d4\u30fc\u30bf\u30fc\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b<\/h4>\n<p>\u65b0\u898f\u9867\u5ba2\u3092\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u8ee2\u63db\u3059\u308b\u306b\u306f\u3001\u8cfc\u5165\u91d1\u984d\u306b\u5fdc\u3058\u3066\u72ec\u81ea\u30dd\u30a4\u30f3\u30c8\u304c\u8caf\u307e\u308b\u30dd\u30a4\u30f3\u30c8\u30b5\u30fc\u30d3\u30b9\u306a\u3069<strong>\u300c\u8cb7\u3044\u7d9a\u3051\u3066\u3082\u3089\u3046\u7406\u7531\u3065\u304f\u308a\u300d\u304c\u52b9\u679c\u7684<\/strong>\u3067\u3059\u3002<\/p>\n<p><strong>\u8cfc\u5165\u5f8c\u306e\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u3082\u52b9\u679c\u7684<\/strong>\u3067\u3059\u3002\u65e2\u5b58\u9867\u5ba2\u306b\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3084LINE\u30e1\u30c3\u30bb\u30fc\u30b8\u306a\u3069\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5c4a\u3051\u308b\u969b\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3084\u9867\u5ba2\u3054\u3068\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u914d\u4fe1\u3092\u884c\u3046\u306a\u3069\u3001\u7d30\u5206\u5316\u3057\u305f\u30cb\u30fc\u30ba\u3092\u6349\u3048\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4e0a\u8a18\u306b\u4ee3\u8868\u3055\u308c\u308b\u30ea\u30d4\u30fc\u30bf\u30fc\u65bd\u7b56\u306f\u3001\u307e\u305a\u306f\u81ea\u793eEC\u306b\u4f1a\u54e1\u767b\u9332\u3057\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u969b\u306b\u3001\u9867\u5ba2\u306b\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u3078\u306e\u53c2\u52a0\u3084\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u3067\u304d\u308b\u3088\u3046\u306b\u30e1\u30eb\u30de\u30ac\u3084LINE\u914d\u4fe1\u3092\u8a31\u8afe\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f1a\u54e1\u767b\u9332\u3092\u884c\u3046\u969b\u306b\u30e1\u30ea\u30c3\u30c8\u3092\u611f\u3058\u3066\u3044\u305f\u3060\u3051\u308b\u3088\u3046\u3001\u300c\u521d\u56de\u8cfc\u5165\u9650\u5b9a\u306e\u30af\u30fc\u30dd\u30f3\u300d\u3084\u300c2\u56de\u76ee\u4ee5\u964d\u306e\u8cfc\u5165\u6642\u306b\u4f7f\u3048\u308b\u30dd\u30a4\u30f3\u30c8\u300d\u306a\u3069\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3057\u3066\u307f\u308b\u3053\u3068\u3082\u30ea\u30d4\u30fc\u30bf\u30fc\u65bd\u7b56\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002<\/p>\n<div class=\"supplement boader\">\n<p>futureshop\u306f\u30ea\u30d4\u30fc\u30bf\u30fc\u65bd\u7b56\u3092\u5b9f\u73fe\u3059\u308b\u591a\u5f69\u306a\u6a5f\u80fd\u3092\u6a19\u6e96\u6a5f\u80fd\u3084\u30aa\u30d7\u30b7\u30e7\u30f3\u6a5f\u80fd\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u307b\u304b\u3001\u5916\u90e8\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u306b\u3088\u3063\u3066\u5e45\u5e83\u3044\u65bd\u7b56\u3092\u53ef\u80fd\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u306e\u30da\u30fc\u30b8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"linkcard\"><div class=\"lkc-external-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/www.future-shop.jp\/tieup\/crm.html\" target=\"_blank\" rel=\"external noopener\"><div class=\"lkc-card\"><div class=\"lkc-info\"><div class=\"lkc-favicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.future-shop.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">SaaS\u578bEC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306ffutureshop<\/div><\/div><div class=\"lkc-content\"><figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Fwww.future-shop.jp%2Ftieup%2Fcrm.html?w=100\" width=\"115px\" height=\"\" alt=\"\" \/><\/figure><div class=\"lkc-title\">CRM\u30b7\u30b9\u30c6\u30e0<\/div><div class=\"lkc-excerpt\">\u30b7\u30e7\u30c3\u30d7\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3\u3068\u306e\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3057\u3001\u7ba1\u7406\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3084\u30b7\u30ca\u30ea\u30aa\u4f5c\u6210\u578b\u30e1\u30fc\u30eb\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u305f\u3044\u65b9\u306f\u3053\u3061\u3089\u3002<\/div><\/div><div class=\"clear\"><\/div><\/div><\/a><\/div><\/div>\n<\/div>\n<h4>\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3\u306b\u306a\u3063\u3066\u3082\u3089\u3046<\/h4>\n<p>\u9867\u5ba2\u3092\u30d5\u30a1\u30f3\u5316\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u6253\u3064\u306b\u306f\u3001\u9867\u5ba2\u3068\u5bc6\u63a5\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u7b2c\u4e00\u6b69\u3067\u3059\u3002\u307e\u305a\u306f<strong>\u81ea\u793eEC\u30b5\u30a4\u30c8\u306e\u30e1\u30eb\u30de\u30ac\u4f1a\u54e1\u3092\u5897\u3084\u3059\u3053\u3068\u3084\u3001LINE\u306e\u53cb\u3060\u3061\u767b\u9332\u3092\u5897\u3084\u3059\u3053\u3068<\/strong>\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u8cfc\u5165\u5b9f\u7e3e\u306b\u5fdc\u3058\u305f\u4f1a\u54e1\u30b9\u30c6\u30fc\u30b8\u3092\u8a2d\u3051\u308b\u3053\u3068\u3082\u30d5\u30a1\u30f3\u4f5c\u308a\u306b\u6709\u52b9<\/strong>\u3067\u3059\u3002\u30b9\u30c6\u30fc\u30b8\u4e0a\u4f4d\u306e\u4f1a\u54e1\u306b\u65b0\u5546\u54c1\u306e\u5148\u884c\u6848\u5185\u3084\u30dd\u30a4\u30f3\u30c8\u500d\u7387\u30a2\u30c3\u30d7\u3001\u304a\u5f97\u610f\u69d8\u9650\u5b9a\u4fa1\u683c\u8a2d\u5b9a\u306a\u3069\u306eVIP\u5bfe\u5fdc\u3092\u884c\u3044\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u30d5\u30a1\u30f3\u306e\u5b58\u5728\u304c\u3044\u304b\u306b\u91cd\u8981\u3067\u3042\u308b\u304b\u3092\u4f1d\u3048\u308b\u3053\u3068\u3067\u30d5\u30a1\u30f3\u5316\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"supplement boader\">\n<p>futureshop\u306fLINE\u9023\u643a\u30aa\u30d7\u30b7\u30e7\u30f3\u3084\u4f1a\u54e1\u30b9\u30c6\u30fc\u30b8\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"linkcard\"><div class=\"lkc-external-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/www.future-shop.jp\/function\/customer\/lineofficialwebapp.html\" target=\"_blank\" rel=\"external noopener\"><div class=\"lkc-card\"><div class=\"lkc-info\"><div class=\"lkc-favicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.future-shop.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">SaaS\u578bEC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306ffutureshop<\/div><\/div><div class=\"lkc-content\"><figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Fwww.future-shop.jp%2Ffunction%2Fcustomer%2Flineofficialwebapp.html?w=100\" width=\"115px\" height=\"\" alt=\"\" \/><\/figure><div class=\"lkc-title\">LINE\u9023\u643a\u30aa\u30d7\u30b7\u30e7\u30f3<\/div><div class=\"lkc-excerpt\">\u81ea\u793eEC\u30b5\u30a4\u30c8\u4f1a\u54e1\u306eID\u3068LINE\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u9023\u643a\u3002\u5e74\u9f62\u3001\u8a95\u751f\u65e5\u3001\u6027\u5225\u3084\u4f1a\u54e1\u30e9\u30f3\u30af\u306a\u3069\u306e\u4f1a\u54e1\u60c5\u5831\u306b\u52a0\u3048\u3001\u8cfc\u5165\u5546\u54c1\u3084\u56de\u6570\u306a\u3069\u306e\u8cfc\u8cb7\u5c65\u6b74\u3092\u6761\u4ef6\u306b\u3057\u3066\u7d5e\u308a\u8fbc\u307f\u3001\u300c\u3042\u306a\u305f\u3060\u3051\u300d\u306e\u30af\u30fc\u30dd\u30f3\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092LINE\u306b\u3066\u914d\u4fe1\u53ef\u80fd\u3002<\/div><\/div><div class=\"clear\"><\/div><\/div><\/a><\/div><\/div>\n<div class=\"linkcard\"><div class=\"lkc-external-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/www.future-shop.jp\/function\/customer\/memberstage.html\" target=\"_blank\" rel=\"external noopener\"><div class=\"lkc-card\"><div class=\"lkc-info\"><div class=\"lkc-favicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.future-shop.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">SaaS\u578bEC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306ffutureshop<\/div><\/div><div class=\"lkc-content\"><figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Fwww.future-shop.jp%2Ffunction%2Fcustomer%2Fmemberstage.html?w=100\" width=\"115px\" height=\"\" alt=\"\" \/><\/figure><div class=\"lkc-title\">\u4f1a\u54e1\u30b9\u30c6\u30fc\u30b8\u6a5f\u80fd<\/div><div class=\"lkc-excerpt\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b\u4f1a\u54e1\u30b9\u30c6\u30fc\u30b8\u6a5f\u80fd\u3002\u826f\u304f\u304a\u8cb7\u3044\u4e0a\u3052\u3044\u305f\u3060\u3051\u308b\u304a\u5ba2\u69d8\u3092\u512a\u9047\u3067\u304d\u308b\u300c\u4f1a\u54e1\u30b9\u30c6\u30fc\u30b8\u6a5f\u80fd\u300d\u3067\u304a\u5ba2\u69d8\u3092\u3064\u304b\u3080\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u304a\u5ba2\u69d8\u3092\u512a\u9047\u3002\u4e00\u5b9a\u671f\u9593\u306e\u8cfc\u5165\u91d1\u984d\u3084\u8cfc\u5165\u56de\u6570\u306b\u3088\u3063\u3066\u3001\u81ea\u52d5\u5224\u5b9a\u3067\u304d\u308b\u4f1a\u54e1\u30b9\u30c6\u30fc\u30b8\u81ea\u52d5\u5224\u5b9a\u30aa\u30d7\u30b7\u30e7\u30f3\u3002<\/div><\/div><div class=\"clear\"><\/div><\/div><\/a><\/div><\/div>\n<\/div>\n<div class=\"a-single a-3\"><a href=\"https:\/\/www.future-shop.jp\/whitepaper\/ecconstrucution_entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_ec-guide_banner01\"><img decoding=\"async\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/07\/08c7af340381cdb36bed0190ab786061.png\"><\/a><\/div>\n<h2>D2C\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n<p>D2C\u306e\u6210\u529f\u4e8b\u4f8b\u30925\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>1.FABRIC TOKYO<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19508\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/1.FABRIC-TOKYO.png\" alt=\"1.FABRIC TOKYO\" width=\"992\" height=\"430\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/1.FABRIC-TOKYO.png 512w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/1.FABRIC-TOKYO-300x130.png 300w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/p>\n<p>\u5f15\u7528\uff1a<a href=\"https:\/\/fabric-tokyo.com\/\">FABRIC TOKYO<\/a><br \/>\n\u300cFABRIC TOKYO\u300d\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u901a\u3058\u3066\u30b9\u30fc\u30c4\u3084\u30d3\u30b8\u30cd\u30b9\u30a6\u30a7\u30a2\u3092\u8cfc\u5165\u3067\u304d\u308b\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\u3067\u3059\u3002FABRIC TOKYO\u306e1\u756a\u306e\u7279\u5fb4\u306f\u3001\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u30b9\u30fc\u30c4\u3092\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u7d4c\u7531\u3067\u8cfc\u5165\u3067\u304d\u308b\u70b9\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u30b9\u30fc\u30c4\u3092\u8cfc\u5165\u3059\u308b\u306b\u306f\u3001\u5e97\u8217\u306b\u8a2a\u308c\u3066\u63a1\u5bf8\u3057\u3001\u30b9\u30bf\u30c3\u30d5\u3068\u76f8\u8ac7\u3057\u306a\u304c\u3089\u597d\u307f\u306e\u30b9\u30fc\u30c4\u3092\u6ce8\u6587\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057FABRIC TOKYO\u3067\u306f\u3001\u5b9f\u5e97\u8217\u3067\u63a1\u5bf8\u3057\u305f\u30b5\u30a4\u30ba\u60c5\u5831\u3092\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u4fdd\u5b58\u3057\u307e\u3059\u3002\u9867\u5ba2\u306f\u305d\u306e\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30b9\u30fc\u30c4\u3092\u6ce8\u6587\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u63a1\u5bf8\u5f8c\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3060\u3051\u3067\u5b8c\u7d50\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u8ca0\u62c5\u3092\u6e1b\u3089\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u5e97\u5074\u306e\u30b3\u30b9\u30c8\u524a\u6e1b\u306b\u3082\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>2.COHINA<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19509\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/2.COHINA.png\" alt=\"2.COHINA\" width=\"982\" height=\"468\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/2.COHINA.png 512w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/2.COHINA-300x143.png 300w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/p>\n<p>\u5f15\u7528\uff1a<a href=\"https:\/\/cohina.net\/\">COHINA<\/a><br \/>\n\u300cCOHINA\u300d\u306f\u3001\u8eab\u9577155cm\u4ee5\u4e0b\u306e\u5c0f\u67c4\u306a\u5973\u6027\u5411\u3051\u306e\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\u3067\u3059\u30022018\u5e741\u6708\u306b\u5275\u696d\u3057\u30013\u5e74\u3067\u6708\u55461\u5104\u5186\u3092\u8d85\u3048\u308b\u898f\u6a21\u306b\u6210\u9577\u3057\u307e\u3057\u305f\u3002Instagram\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3084\u5546\u54c1\u8a34\u6c42\u3092\u884c\u3063\u3066\u304a\u308a\u30012023\u5e7412\u6708\u6642\u70b9\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306f23\u4e07\u4eba\u306b\u306e\u307c\u308a\u307e\u3059\u3002<\/p>\n<p>Instagram\u3067\u6bce\u65e5\u30e9\u30a4\u30d6\u914d\u4fe1\u3092\u884c\u3044\u3001\u5546\u54c1\u7d39\u4ecb\u3060\u3051\u3067\u306a\u304f\u300c\u7d30\u304b\u3044\u4ed5\u69d8\u306b\u95a2\u3059\u308b\u8cea\u554f\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u7b54\u3048\u308b\u300d\u306a\u3069\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5834\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002Instagram\u3092\u901a\u3058\u3066\u3001\u5546\u54c1\u958b\u767a\u3084\u6539\u5584\u306b\u9867\u5ba2\u306e\u58f0\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>3.BULK HOMME<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19510\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/3.BULK-HOMME.png\" alt=\"3.BULK HOMME\" width=\"1009\" height=\"479\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/3.BULK-HOMME.png 512w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/3.BULK-HOMME-300x142.png 300w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/p>\n<p>\u5f15\u7528\uff1a<a href=\"https:\/\/bulk.co.jp\/shop\/pages\/sp_aboutus\">BULK HOMME<\/a><br \/>\n\u300cBULK HOMME\u300d\u306f\u3001\u5316\u7ca7\u6c34\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u7537\u6027\u5411\u3051\u30b9\u30ad\u30f3\u30b1\u30a2\u5546\u54c1\u3092\u6271\u3063\u3066\u3044\u307e\u3059\u3002\u5358\u54c1\u8ca9\u58f2\u3060\u3051\u3067\u306a\u304f\u5b9a\u671f\u8cfc\u5165\u578b\u30b3\u30fc\u30b9\u3082\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u30d5\u30a7\u30a4\u30b9\u30b1\u30a2\u3084\u30d8\u30a2\u30b1\u30a2\u3001\u30dc\u30c7\u30a3\u30b1\u30a2\u306e\u5b9a\u671f\u8cfc\u5165\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>2013\u5e74\u304b\u3089\u4e8b\u696d\u3092\u5c55\u958b\u3057\u300c\u30c7\u30b6\u30a4\u30f3\u30fb\u54c1\u8cea\u306b\u3053\u3060\u308f\u3063\u305f\u5546\u54c1\u4f5c\u308a\u300d\u3084\u300c\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u89b3\u3092\u4f1d\u3048\u308b\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u91cd\u8996\u3057\u3066\u304d\u307e\u3057\u305f\u3002SEO\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u7a4d\u6975\u7684\u306b\u53d6\u308a\u5165\u308c\u3001\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>4.Warby Parker<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19511\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/4.Warby-Parker.png\" alt=\"4.Warby Parker\" width=\"984\" height=\"444\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/4.Warby-Parker.png 512w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/4.Warby-Parker-300x135.png 300w\" sizes=\"(max-width: 984px) 100vw, 984px\" \/><\/p>\n<p>\u5f15\u7528\uff1a<a href=\"https:\/\/www.warbyparker.com\/\">Warby Parker<\/a><br \/>\n\u300cWarby Parker\u300d\u306f\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u767a\u306e\u30a2\u30a4\u30a6\u30a7\u30a2\u30d6\u30e9\u30f3\u30c9\u3067\u3059\u3002\u773c\u93e1\u306e\u4fa1\u683c\u3092\u4e00\u822c\u7684\u306a\u4fa1\u683c\u306e3\u5206\u306e1\u7a0b\u5ea6\u306b\u6291\u3048\u3001\u624b\u306b\u53d6\u308a\u3084\u3059\u3044\u4fa1\u683c\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>Warby Parker\u3067\u306f5\u672c\u306e\u30a2\u30a4\u30a6\u30a7\u30a2\u3092\u9867\u5ba2\u306b\u90f5\u9001\u3057\u3001\u7121\u6599\u3067\u8a66\u7740\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u304cInstagram\u4e0a\u306b\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u3064\u3051\u3066\u8a66\u7740\u753b\u50cf\u3092\u30a2\u30c3\u30d7\u3059\u308b\u3068\u300c\u672c\u793e\u304c\u76f4\u63a5\u30a2\u30c9\u30d0\u30a4\u30b9\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u65b9\u6cd5\u3067SNS\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30c9\u30d0\u30a4\u30b9\u3092SNS\u4e0a\u3067\u884c\u3046\u3053\u3068\u3067\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u5ba3\u4f1d\u306e\u4e00\u74b0\u3068\u306a\u308a\u3001\u77e5\u540d\u5ea6\u3068\u30d5\u30a1\u30f3\u306e\u7372\u5f97\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>5.17kg<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19512\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/5.17kg.png\" alt=\"5.17kg\" width=\"1014\" height=\"483\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/5.17kg.png 512w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/5.17kg-300x143.png 300w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><\/p>\n<p>\u5f15\u7528\uff1a<a href=\"https:\/\/17kg.shop\/\">17kg<\/a><br \/>\n\u300c17kg\u300d\u306f\u300110\u4ee3\u30fb20\u4ee3\u306e\u5973\u6027\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u97d3\u56fd\u30ec\u30c7\u30a3\u30fc\u30b9\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308bEC\u30b5\u30a4\u30c8\u3067\u3059\u3002Instagram\u4e0a\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5546\u54c1\u3092\u7d39\u4ecb\u3057\u3001\u8208\u5473\u3092\u6301\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u516c\u5f0f\u30b5\u30a4\u30c8\u307e\u3067\u8a98\u5c0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305fSNS\u3067\u4eba\u6c17\u306e\u3042\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u30e2\u30c7\u30eb\u3068\u3057\u3066\u8d77\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u9867\u5ba2\u7372\u5f97\u306b\u3064\u306a\u3052\u3066\u3044\u307e\u3059\u3002\u307b\u304b\u306b\u3082\u300c\u65b0\u4f5c\u5546\u54c1\u3092SNS\u306b\u3088\u308b\u6295\u7968\u3067\u6c7a\u3081\u308b\u300d\u300c\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u6d3b\u7528\u3059\u308b\u300d\u306a\u3069\u306e\u65b9\u6cd5\u3067\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6df1\u3081\u3001\u30d5\u30a1\u30f3\u5316\u3092\u4fc3\u9032\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><strong>\u300cD2C\u3068\u306f\u300d\u3067\u3088\u304f\u3042\u308b2\u3064\u306e\u8cea\u554f<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u304b\u3089\u306f\u3088\u304f\u3042\u308b\u8cea\u554f\u30922\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h3><strong>\u8cea\u554f\u2460D2C\u3092\u59cb\u3081\u308b\u969b\u306b\u628a\u63e1\u3057\u3066\u304a\u304f\u3079\u304d\u6cd5\u5f8b\u306f\uff1f<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">D2C\u30d3\u30b8\u30cd\u30b9\u306f\u9ad8\u53ce\u76ca\u304c\u671f\u5f85\u3055\u308c\u308b\u4e00\u65b9\u3001\u521d\u5fc3\u8005\u304c\u5341\u5206\u306a\u77e5\u8b58\u3092\u6301\u305f\u305a\u53c2\u5165\u3059\u308b\u3068\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002 \u7279\u306b\u3001<strong>D2C\u306e\u4e3b\u8981\u5546\u54c1\u30b8\u30e3\u30f3\u30eb\u3067\u3042\u308b\u5316\u7ca7\u54c1\u3084\u5065\u5eb7\u98df\u54c1<\/strong>\u306b\u306f\u3001\u6cd5\u5f8b\u304c\u5927\u304d\u304f\u95a2\u4fc2\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D2C\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3059\u308b\u969b\u306b\u306f<strong>\u3001\u3053\u308c\u3089\u306e\u300c\u85ac\u6a5f\u6cd5\u300d\u3068\u300c\u666f\u54c1\u8868\u793a\u6cd5\u300d\u306e2\u3064\u306e\u6cd5\u5f8b\u3092\u5fb9\u5e95\u7684\u306b\u7406\u89e3<\/strong>\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u5b89\u5168\u306b\u904b\u55b6\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>\u8cea\u554f\u2461D2C\u30d6\u30e9\u30f3\u30c9\u306b\u304a\u3059\u3059\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306f\uff1f<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u591a\u304f\u306eD2C\u30d6\u30e9\u30f3\u30c9\u304c\u6ce8\u76ee\u3057\u3066\u3044\u308b\u306e\u306f<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3001SNS\u3001\u52d5\u753b\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u3001\u81ea\u793e\u88fd\u54c1\u3078\u983b\u7e41\u306b\u30a2\u30af\u30bb\u30b9\u3055\u308c\u308b\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u65bd\u7b56\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76ee\u7684\u3068\u3057\u3066\u306f\u3001\u9867\u5ba2\u3092\u81ea\u8eab\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3\u306b\u5909\u3048\u308b\u3053\u3068\u3067\u3059\u3002D2C\u306f\u958b\u767a\u304b\u3089\u8ca9\u58f2\u307e\u3067\u3092\u81ea\u793e\u3067\u9032\u3081\u308b\u305f\u3081\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u304c\u3057\u3084\u3059\u3044\u306e\u3067\u3001\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2>D2C\u3092\u77e5\u308b\u306b\u3042\u305f\u3063\u3066\u306e\u304a\u3059\u3059\u3081\u66f8\u7c4d<\/h2>\n<p>D2C\u306e\u5e02\u5834\u52d5\u5411\u3084\u4e8b\u4f8b\u306a\u3069\u304c\u307e\u3068\u307e\u3063\u3066\u304a\u308a\u3001\u3068\u3066\u3082\u5206\u304b\u308a\u3084\u3059\u3044\u66f8\u7c4d\u3067\u3059\u3002<br \/>\n\u30c8\u30ec\u30f3\u30c9\u3092\u77e5\u308b\u306b\u3042\u305f\u3063\u3066\u3001\u53c2\u8003\u306b\u306a\u308b\u90e8\u5206\u304c\u591a\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"supplement boader\">\n<div id=\"attachment_13238\" style=\"width: 110px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13238\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2022\/10\/D2Cbook.jpeg\" alt=\"D2C\u3000\u300c\u4e16\u754c\u89b3\u300d\u3068\u300c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u300d\u3067\u52dd\u3064\u30d6\u30e9\u30f3\u30c9\u6226\u7565\" width=\"100\" height=\"140\" \/><p id=\"caption-attachment-13238\" class=\"wp-caption-text\"><span style=\"font-size: 30%;\">\u5f15\u7528\uff1aAmazon.co.jp<\/span><\/p><\/div>\n<p><a href=\"https:\/\/www.amazon.co.jp\/dp\/B082SL6K9P\" target=\"_blank\" rel=\"noopener\">\u300cD2C 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href=\"https:\/\/www.future-shop.jp\/magazine\/seminar-d2c-renewal\"><figure class=\"eyecatch thum\"><img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"290\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2020\/10\/D2Cseminar_top-486x290.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"D2C\u30bb\u30df\u30ca\u30fc\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u304a\u5c4a\u3051\uff01\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2020\/10\/D2Cseminar_top-486x290.jpg 486w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2020\/10\/D2Cseminar_top-300x179.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2020\/10\/D2Cseminar_top-768x457.jpg 768w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2020\/10\/D2Cseminar_top.jpg 920w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u3010EC\u30bb\u30df\u30ca\u30fc\u30ec\u30dd\u30fc\u30c8\u3011D2C\u4e8b\u696d\u306b\u53c2\u5165\u3059\u308b\u305f\u3081\u306e9\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3002\u81ea\u793eEC\u306e\u4e8b\u4f8b\u306b\u5b66\u3076\u6226\u7565\u7b56\u5b9a\u3068\u30da\u30fc\u30b8\u6539\u5584\u306e\u30ce\u30a6\u30cf\u30a6<\/p><span class=\"date gf\">2020-10-28<\/span><\/div><\/a><\/div>\n<div class=\"related_article cf\"><a href=\"https:\/\/www.future-shop.jp\/magazine\/acceleratorprogram\"><figure class=\"eyecatch thum\"><img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"290\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2021\/12\/magazine_20211110_16_26_ogp-486x290.png\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u3010EC\u30bb\u30df\u30ca\u30fc\u30ec\u30dd\u30fc\u30c8\u3011D2C\u30d6\u30e9\u30f3\u30c9\u3092\u3064\u304f\u308b\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u958b\u50ac\uff01\u5546\u54c1\u958b\u767a\u304b\u3089\u58f2\u308a\u65b9\u307e\u3067\u5b66\u3076\u5145\u5b9f\u306e3\u65e5\u9593<\/p><span class=\"date gf\">2022-01-06<\/span><\/div><\/a><\/div>\n<div class=\"a-single a-3\"><a href=\"https:\/\/www.future-shop.jp\/whitepaper\/ecconstrucution_entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_ec-guide_banner01\"><img decoding=\"async\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2023\/07\/08c7af340381cdb36bed0190ab786061.png\"><\/a><\/div>\n<h2><strong>\u307e\u3068\u3081<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u307e\u3067\u3001<strong>D2C\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u6210\u529f\u306e\u305f\u3081\u306e\u30b3\u30c4\u3001\u6ce8\u610f\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8<\/strong>\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002D2C\u306f\u53ce\u76ca\u6027\u304c\u5f93\u6765\u306e\u8ca9\u58f2\u65b9\u6cd5\u3088\u308a\u3082\u9ad8\u304f\u3001\u65bd\u7b56\u306e\u81ea\u7531\u5ea6\u304c\u9ad8\u3044\u3068\u3044\u3046\u70b9\u304c\u9b45\u529b\u7684\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3060\u3001\u8ca9\u58f2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7dad\u6301\u8cbb\u3084\u5b89\u5b9a\u3057\u305f\u58f2\u4e0a\u3092\u78ba\u4fdd\u3059\u308b\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002<strong>\u6210\u529f\u3059\u308bD2C\u306b\u306f\u3001\u72ec\u81ea\u306e\u4e16\u754c\u89b3\u3001\u5546\u54c1\u529b\u3001\u305d\u3057\u3066SNS\u3067\u306e\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u304c\u9375<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D2C\u306e\u5c0e\u5165\u3092\u8003\u3048\u3066\u3044\u308b\u65b9\u306f\u3001\u3053\u306e\u8a18\u4e8b\u3092\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SaaS\u578bEC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306efutureshop\u306f\u3001EC\u30b5\u30a4\u30c8\u69cb\u7bc9\u304b\u3089\u904b\u7528\u306e\u5b9f\u7528\u6027\u3092\u8ffd\u6c42\u3057\u305f\u6570\u3005\u306e\u6a5f\u80fd\u306b\u3088\u3063\u3066\u3001\u304a\u5ba2\u69d8\u306e\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002\u21d2<\/span><a href=\"https:\/\/www.future-shop.jp\/function\/mailmagazine.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">futureshop<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D2C\u306b\u3064\u3044\u3066\u3001\u591a\u304f\u306eEC\u62c5\u5f53\u8005\u304c\u6ce8\u76ee\u3057\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u305f\u3060\u3001\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3084\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u306f\u308f\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u65b9\u3082\u5c11\u306a\u304f\u306a\u3044\u3068\u601d\u3044\u307e\u3059\u3002 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