{"id":121,"date":"2017-10-16T19:23:25","date_gmt":"2017-10-16T10:23:25","guid":{"rendered":"https:\/\/future-shop.jp\/media\/?p=121"},"modified":"2024-07-18T10:35:24","modified_gmt":"2024-07-18T01:35:24","slug":"ec_crm","status":"publish","type":"post","link":"https:\/\/www.future-shop.jp\/magazine\/ec_crm","title":{"rendered":"EC\u30b5\u30a4\u30c8\u3067CRM\u3092\u6d3b\u7528\u3059\u308b\uff01\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8\u3001\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790\u306e\u57fa\u672c"},"content":{"rendered":"<p>CRM\u3068\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7ba1\u7406\u3057\u306a\u304c\u3089\u884c\u3046\u9867\u5ba2\u5fd7\u5411\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u624b\u6cd5\u3067\u3059\u3002\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5f93\u6765\u304b\u3089\u5b58\u5728\u3057\u307e\u3057\u305f\u304c\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306e\u7d4c\u9a13\u306b\u983c\u3063\u305f\u3082\u306e\u304c\u307b\u3068\u3093\u3069\u3067\u3057\u305f\u3002<br \/>\n\u3057\u304b\u3057\u3001IT\u306e\u9032\u5316\u306b\u3088\u3063\u3066CRM\u30b7\u30b9\u30c6\u30e0\u304c\u767b\u5834\u3057\u3001\u9867\u5ba2\u91cd\u8996\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u52b9\u7387\u7684\u306b\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001EC\u30b5\u30a4\u30c8\u3067CRM\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b\u624b\u9806\u3084\u30e1\u30ea\u30c3\u30c8\u3001CRM\u3092\u6d3b\u7528\u3057\u305f\u9867\u5ba2\u5206\u6790\u306e\u57fa\u672c\u306a\u3069\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-122\" src=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2018\/10\/ECCRM-1024x1024.jpg\" alt=\"CRM\u306b\u3064\u3044\u3066\" width=\"728\" height=\"728\" srcset=\"https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2018\/10\/ECCRM-1024x1024.jpg 1024w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2018\/10\/ECCRM-150x150.jpg 150w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2018\/10\/ECCRM-300x300.jpg 300w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2018\/10\/ECCRM-768x768.jpg 768w, https:\/\/www.future-shop.jp\/magazine\/wp-content\/uploads\/2018\/10\/ECCRM.jpg 2000w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><a href=\"https:\/\/www.future-shop.jp\/magazine\/whitepaper\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-13094 size-full\" src=\"\/magazine\/wp-content\/uploads\/2022\/11\/WP_DL_bnr_728_130.jpg\" alt=\"EC\u30fb\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u904b\u55b6\u304a\u5f79\u7acb\u3061\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\" width=\"100%\" \/><\/a><\/p>\n<h2>\u305d\u3082\u305d\u3082CRM\uff08\u9867\u5ba2\u7ba1\u7406\uff09\u3068\u306f<\/h2>\n<p><span style=\"font-weight: 400;\">CRM\uff08Customer Relationship Management\uff09\u3068\u306f\u3001<\/span><span style=\"font-weight: 400;\">\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u826f\u597d\u306b\u4fdd\u3061\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u58f2\u4e0a\u3084\u5229\u76ca\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u305f\u3081\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u3092\u901a\u3058\u3066\u9867\u5ba2\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0a\u8a18\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u9867\u5ba2\u3054\u3068\u306b\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3092CRM\u30c4\u30fc\u30eb\u3068\u3044\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u306fCRM\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u65b9\u6cd5\u3084\u3001MA\u30c4\u30fc\u30eb\u30fbSFA\u30c4\u30fc\u30eb\u3068\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3>EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bCRM\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u65b9\u6cd5<\/h3>\n<p>EC\u30b5\u30a4\u30c8\u3067\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u6d3b\u6027\u5316\u3057\u3066\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306b\u80b2\u3066\u3001\u58f2\u308a\u4e0a\u3052\u3092\u4e0a\u3052\u308b\u305f\u3081\u306bCRM\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u8fd1\u5e74\u3001EC\u30b5\u30a4\u30c8\u306e\u5897\u52a0\u306b\u3088\u3063\u3066\u65b0\u898f\u9867\u5ba2\u304c\u7372\u5f97\u3057\u306b\u304f\u304f\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30bf\u30fc\u5316\u304c\u5927\u304d\u306a\u8ab2\u984c\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u5316\u3068\u3044\u3063\u3066\u3082\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306f\u591a\u69d8\u5316\u3057\u3066\u304a\u308a\u3001\u5f93\u6765\u306e\u5c5e\u4eba\u7684\u306a\u624b\u6cd5\u3067\u306f\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u63d0\u6848\u3092\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u304cCRM\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002CRM\u3092\u4f7f\u3063\u3066\u5206\u6790\u3057\u305f\u7d50\u679c\u304b\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5546\u54c1\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u30b7\u30e7\u30c3\u30d7\u3067\u306e\u884c\u52d5\u5c65\u6b74\u3092\u5206\u6790\u3057\u3001\u5546\u54c1A\u3092\u8cb7\u3063\u305f\u9867\u5ba2\u306b\u95a2\u9023\u5546\u54c1B\u3084\u985e\u4f3c\u5546\u54c1C\u3092\u52e7\u3081\u308b\u3053\u3068\u3067\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u5897\u3084\u3057\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u58f2\u308a\u4e0a\u3052\u304c\u3064\u3044\u3066\u304d\u3066\u3001\u9577\u671f\u7684\u306a\u5229\u76ca\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>CRM\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306b\u9069\u5207\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306a\u3069\u3067\u60c5\u5831\u3092\u8a18\u9332\u30fb\u7ba1\u7406\u3057\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3063\u305f\u308a\u3057\u307e\u3059\u3002\u305d\u3046\u3057\u305f\u304d\u3081\u7d30\u304b\u306a\u5bfe\u5fdc\u306e\u7d99\u7d9a\u304c\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30bf\u30fc\u5316\u3092\u4fc3\u3059\u3068\u3068\u3082\u306bLTV\u3092\u5411\u4e0a\u3055\u305b\u3001\u3055\u3089\u306b\u306f\u512a\u826f\u9867\u5ba2\u306e\u80b2\u6210\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>MA\u30c4\u30fc\u30eb\u30fbSFA\u30c4\u30fc\u30eb\u3068\u306e\u9055\u3044<\/h3>\n<p>CRM\u3068MA\u3001SFA\u306f\u300c\u652f\u63f4\u3059\u308b\u9818\u57df\u300d\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>MA\uff08Marketing Automation\uff09\u306f\u3001\u304a\u3082\u306b\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u300d\u304b\u3089\u300c\u5546\u8ac7\u7372\u5f97\u300d\u307e\u3067\u3092\u652f\u63f4\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u300c\u9867\u5ba2\u300d\u306b\u80b2\u3066\u308b\u305f\u3081\u300c\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u300d\u306e\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002\u76f8\u624b\u306e\u884c\u52d5\u30fb\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u5408\u308f\u305b\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u5f15\u304d\u307e\u3059\u3002<\/p>\n<p>SFA\uff08Sales Force Automation\uff09\u306f\u3001\u304a\u3082\u306b\u300c\u5546\u8ac7\u958b\u59cb\u300d\u304b\u3089\u300c\u53d7\u6ce8\u300d\u307e\u3067\u3092\u652f\u63f4\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u300c\u5546\u8ac7\u306e\u9032\u6357\u72b6\u6cc1\u300d\u3084\u300c\u5951\u7d04\u91d1\u984d\u306e\u76ee\u5b89\u300d\u300c\u6210\u7d04\u78ba\u5ea6\u300d\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u5546\u8ac7\u3054\u3068\u306b\u7ba1\u7406\u53ef\u80fd\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5c5e\u4eba\u7684\u306b\u306a\u308a\u304c\u3061\u306a\u55b6\u696d\u696d\u52d9\u306e\u300c\u7d44\u7e54\u5316\u300d\u300c\u52b9\u7387\u5316\u300d\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9CRM\u306f\u3001\u9867\u5ba2\u3068\u306e\u300c\u95a2\u4fc2\u7dad\u6301\u300d\u3084\u300c\u95a2\u4fc2\u6027\u5411\u4e0a\u300d\u3092\u652f\u63f4\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u9867\u5ba2\u60c5\u5831\u3092\u7ba1\u7406\u3057\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u300d\u3084\u300c\u30a2\u30c3\u30d7\u30bb\u30eb\u300d\u300c\u30af\u30ed\u30b9\u30bb\u30eb\u300d\u3092\u901a\u3058\u3066\u3001LTV\u306e\u5411\u4e0a\u304c\u76ee\u6307\u305b\u307e\u3059\u3002<\/p>\n<h2>EC\u30b5\u30a4\u30c8\u3067CRM\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3066\u5f97\u3089\u308c\u308b6\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>CRM\u30c4\u30fc\u30eb\u306b\u306f\u3001\u5f93\u6765\u306e\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u5b58\u5728\u3057\u306a\u3044\u512a\u308c\u305f\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u4ee3\u8868\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u30923\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u304c\u5bb9\u6613<\/h3>\n<p>CRM\u30c4\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3066\u53ef\u8996\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u60c5\u5831\u3092\u3059\u3050\u306b\u53d6\u308a\u51fa\u305b\u307e\u3059\u3002\u9867\u5ba2\u306f\u8cfc\u5165\u6642\u671f\u3084\u5e74\u9f62\u306a\u3069\u3044\u308d\u3044\u308d\u306a\u8981\u7d20\u3067\u691c\u7d22\u53ef\u80fd\u3067\u3001\u540c\u3058\u5c5e\u6027\u306e\u9867\u5ba2\u3001\u540c\u3058\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306a\u3069\u3092\u691c\u7d22\u3057\u3066\u62bd\u51fa\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u60c5\u5831\u306e\u5171\u6709\u304c\u30b9\u30e0\u30fc\u30ba<\/h3>\n<p>\u9867\u5ba2\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u3068\u3044\u3046\u7279\u6027\u306b\u3088\u3063\u3066\u3001EC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u4f01\u696d\u306e\u62c5\u5f53\u8005\u304c\u8907\u6570\u3044\u3066\u3082\u3001\u90e8\u7f72\u3092\u8d85\u3048\u3066\u7c21\u5358\u306b\u60c5\u5831\u5171\u6709\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u5fc5\u8981\u306a\u60c5\u5831\u304c\u307e\u3068\u307e\u3063\u3066\u7ba1\u7406\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u62c5\u5f53\u8005\u306e\u5f15\u304d\u7d99\u304e\u3082\u30b9\u30e0\u30fc\u30ba\u3067\u3059\u3002<\/p>\n<h3>\u6226\u7565\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd<\/h3>\n<p>CRM\u30c4\u30fc\u30eb\u306b\u5b58\u5728\u3059\u308b\u3053\u308c\u307e\u3067\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u65b9\u6cd5\u3084\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6226\u7565\u7684\u306b\u8003\u3048\u3089\u308c\u308b\u305f\u3081\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u305d\u308c\u305e\u308c\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u8db3\u3055\u305b\u3084\u3059\u3044\u306e\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3064\u307e\u308aCRM\u30c4\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u7ba1\u7406\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u306e\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3082\u6709\u76ca\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3>\u696d\u52d9\u52b9\u7387\u5316\u306b\u306a\u308b<\/h3>\n<p>CRM\u30c4\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u6a5f\u80fd\u304c\u3042\u308b\u305f\u3081\u300c\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3057\u3066\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u63a2\u3059\u300d\u3068\u3044\u3063\u305f\u624b\u9593\u304c\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u30af\u30e9\u30a6\u30c9\u578b\u306eCMS\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u4f1a\u793e\u4ee5\u5916\u306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style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u3067CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e4\u30b9\u30c6\u30c3\u30d7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u304b\u3089\u306f\u3001CRM\u30c4\u30fc\u30eb\u6d3b\u7528\u306b\u5411\u3051\u305f\u5185\u5bb9\u30924\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30b9\u30c6\u30c3\u30d71\uff5c\u76ee\u7684\u306e\u660e\u78ba\u5316\u3068\u8981\u4ef6\u5b9a\u7fa9<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u306f\u3001CRM\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u5177\u4f53\u7684\u306a\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\u306e\u7279\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u60c5\u5831\u304c\u5206\u6563\u3057\u3066\u3044\u308b\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u5b9f\u65bd\u3067\u304d\u3066\u3044\u306a\u3044\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76ee\u7684\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u5f8c\u306f\u3001CRM\u30c4\u30fc\u30eb\u306b\u6c42\u3081\u308b\u6a5f\u80fd\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u4e3b\u306a\u6a5f\u80fd\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u914d\u4fe1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u5c65\u6b74\u306e\u5206\u6790<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u793e\u5185\u3067\u5229\u7528\u3057\u3066\u3044\u308b\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u78ba\u8a8d\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u6a19\u6e96\u6a5f\u80fd\u3084\u30aa\u30d7\u30b7\u30e7\u30f3\u6a5f\u80fd\u3001\u305d\u3057\u3066\u30c7\u30fc\u30bf\u9023\u643a\u306b\u3088\u308b\u8cbb\u7528\u3092\u6bd4\u8f03\u3057\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u9069\u306aCRM\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30b9\u30c6\u30c3\u30d72\uff5c\u9867\u5ba2\u60c5\u5831\u3092\u30c4\u30fc\u30eb\u3078\u79fb\u884c<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30c4\u30fc\u30eb\u306b\u6c42\u3081\u308b\u5185\u5bb9\u304c\u6c7a\u307e\u308c\u3070\u3001\u9867\u5ba2\u60c5\u5831\u306e\u79fb\u884c\u306b\u79fb\u308a\u307e\u3059\u3002\u305d\u306e\u969b\u3001\u30c7\u30fc\u30bf\u306e\u4fee\u6b63\u3084\u7d71\u5408\u306a\u3069\u306e\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u4f5c\u696d\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5177\u4f53\u7684\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u8aa4\u308a\u3084\u7a7a\u6b04\u3001\u91cd\u8907\u306a\u3069\u306e\u4e0d\u5099\u3092\u4fee\u6b63\u3057\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u30c4\u30fc\u30eb\u3078\u79fb\u884c\u3059\u308b\u305f\u3081\u306e\u4f5c\u696d\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001\u30c7\u30fc\u30bf\u91cf\u304c\u591a\u3051\u308c\u3070\u591a\u3044\u307b\u3069\u30c7\u30fc\u30bf\u79fb\u884c\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u79fb\u884c\u3092\u652f\u63f4\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3068\u3001\u52b9\u7387\u7684\u306b\u9032\u3081\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30b9\u30c6\u30c3\u30d73\uff5c\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u60c5\u5831\u3092\u84c4\u7a4d<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30b9\u30c6\u30c3\u30d72\u3067\u79fb\u884c\u3057\u305f\u30c7\u30fc\u30bf\u3092\u30d9\u30fc\u30b9\u306b\u3001CRM\u306e\u6838\u3068\u3044\u3048\u308b\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u84c4\u7a4d\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u5dee\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u4e3b\u306a\u5165\u529b\u60c5\u5831\u306f\u4ee5\u4e0b\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6c0f\u540d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5e74\u9f62<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f4f\u6240<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u96fb\u8a71\u756a\u53f7<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8cfc\u5165\u5c65\u6b74<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6c7a\u6e08\u60c5\u5831<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u4ed6\u3001\u9867\u5ba2\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u60c5\u5831\u304c\u3042\u308c\u3070\u3001\u9069\u5b9c\u53d6\u5f97\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30b9\u30c6\u30c3\u30d74\uff5c\u84c4\u7a4d\u3057\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u30fb\u6539\u5584<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CRM\u30c4\u30fc\u30eb\u306b\u96c6\u7a4d\u3055\u308c\u308b\u8c4a\u5bcc\u306a\u9867\u5ba2\u60c5\u5831\u306f\u3001EC\u30b5\u30a4\u30c8\u904b\u55b6\u306e\u6539\u5584\u306b\u4e0d\u53ef\u6b20\u306a\u30c7\u30fc\u30bf\u306e\u5b9d\u5eab\u3068\u3044\u3048\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u7dbf\u5bc6\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306e\u7279\u6027\u3001\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u3001\u518d\u8cfc\u5165\u983b\u5ea6\u3001\u305d\u3057\u3066\u89e3\u7d04\u7387\u306a\u3069\u306e\u91cd\u8981\u306a\u6307\u6a19\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u5c5e\u6027\u3068\u3001\u3069\u306e\u3088\u3046\u306a\u5546\u54c1\u3092\u597d\u3080\u304b\u306e\u95a2\u4fc2\u6027\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u5546\u54c1\u63d0\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u5e74\u9f62\u5c64\u3084\u8077\u696d\u306e\u30b0\u30eb\u30fc\u30d7\u3067\u4eba\u6c17\u306e\u3042\u308b\u5546\u54c1\u3092\u7279\u5b9a\u3057\u3001\u540c\u3058\u3088\u3046\u306a\u7279\u5fb4\u3092\u6301\u3064\u4ed6\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u500b\u3005\u306b\u5408\u308f\u305b\u305f\u304a\u3059\u3059\u3081\u5546\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2>CRM\u3092\u6d3b\u7528\u3057\u305f\u5177\u4f53\u4f8b<\/h2>\n<p>\u524d\u56de\u8cfc\u5165\u6642\u304b\u3089\u671f\u9593\u304c\u7a7a\u3044\u3066\u3044\u308b\u65e2\u5b58\u9867\u5ba2\u306b\u3001\u518d\u8a2a\u554f\u3068\u8cfc\u5165\u3092\u4fc3\u3059\u305f\u3081\u306eCRM\u30b7\u30b9\u30c6\u30e0\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u4ee5\u524d\u306f\u3088\u304f\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u305f\u306e\u306b\u3001\u6700\u8fd1\u306f\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u9867\u5ba2\u304c\u3044\u308b\u3068\u3057\u307e\u3059\u3002CRM\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3057\u3066\u518d\u8a2a\u554f\u3084\u518d\u8cfc\u5165\u3092\u4fc3\u3059\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u65b9\u6cd5\u3092\u53d6\u308c\u3070\u826f\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<h3>1. CRM\u3067\u9867\u5ba2\u60c5\u5831\u3092\u5206\u6790\u3057\u3066\u7d5e\u308a\u8fbc\u3080<\/h3>\n<p>\u6700\u521d\u306b\u9867\u5ba2\u60c5\u5831\u3092\u5206\u6790\u3057\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u308b\u5bfe\u8c61\u3068\u306a\u308b\u9867\u5ba2\u3092\u6c7a\u3081\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u904e\u53bb\u306e\u8cfc\u5165\u91d1\u984d\u304c5,000\u5186\u4ee5\u4e0a\u3067\u3001\u6700\u5f8c\u306b\u8cfc\u5165\u3057\u305f\u65e5\u304c90\u65e5\u4ee5\u4e0a\u524d\u3067\u3042\u308b\u3068\u3057\u307e\u3059\u3002CRM\u30b7\u30b9\u30c6\u30e0\u3067\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u306e\u4e2d\u304b\u3089\u6761\u4ef6\u306b\u5408\u3063\u305f\u9867\u5ba2\u3092\u62bd\u51fa\u3057\u307e\u3059\u3002<\/p>\n<h3>2. \u62bd\u51fa\u3057\u305f\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b<\/h3>\n<p>\u9867\u5ba2\u3092\u62bd\u51fa\u3057\u305f\u3089\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u65b9\u6cd5\u3092\u8003\u3048\u307e\u3059\u3002\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u306f\u3001\u30e1\u30eb\u30de\u30ac\u3084LINE\u306e\u914d\u4fe1\u3001DM\u767a\u9001\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u624b\u6bb5\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u5546\u54c1\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u3001\u3057\u3070\u3089\u304f\u8cfc\u5165\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306e\u7279\u5225\u30af\u30fc\u30dd\u30f3\u767a\u884c\u3001EC\u30b5\u30a4\u30c8\u306e\u66f4\u65b0\u60c5\u5831\u306a\u3069\u3001\u518d\u8a2a\u554f\u306e\u304d\u3063\u304b\u3051\u3068\u306a\u308b\u8981\u7d20\u3092\u5165\u308c\u3066\u304a\u304f\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<h2>CRM\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9<\/h2>\n<p>CRM\u30c4\u30fc\u30eb\u306b\u306f\u591a\u304f\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u3069\u306e\u3088\u3046\u306a\u89b3\u70b9\u3067\u9078\u3076\u3079\u304d\u304b\u8ff7\u3046\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002CRM\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u6307\u6a19\u3067\u5404\u30c4\u30fc\u30eb\u3092\u8a55\u4fa1\u3059\u308b\u3068\u300c\u81ea\u793e\u306b\u5c0e\u5165\u3059\u3079\u304dCRM\u30c4\u30fc\u30eb\u300d\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u64cd\u4f5c\u6027\u306b\u512a\u308c\u3066\u3044\u308b\u304b<\/h3>\n<p>1\u3064\u3081\u306e\u6307\u6a19\u306f\u300c\u64cd\u4f5c\u6027\u300d\u3067\u3059\u3002\u64cd\u4f5c\u304c\u96e3\u3057\u3044\u3068CRM\u306e\u5834\u5408\u3001\u5229\u7528\u3067\u304d\u308b\u30e1\u30f3\u30d0\u30fc\u304c\u9650\u5b9a\u3055\u308c\u308b\u305f\u3081\u5c5e\u4eba\u5316\u3059\u308b\u30ea\u30b9\u30af\u304c\u751f\u3058\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u6a5f\u80fd\u304c\u8c4a\u5bcc\u306a\u30c4\u30fc\u30eb\u306f\u3001\u64cd\u4f5c\u304c\u96e3\u3057\u304f\u306a\u308b\u30b1\u30fc\u30b9\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u300c\u6a5f\u80fd\u306e\u8c4a\u5bcc\u3055\u300d\u3068\u300c\u64cd\u4f5c\u6027\u306e\u30d0\u30e9\u30f3\u30b9\u300d\u3092\u8003\u616e\u3057\u3066\u5c0e\u5165\u3059\u308bCRM\u3092\u6c7a\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u65e2\u5b58\u306e\u30ab\u30fc\u30c8\u6a5f\u80fd\u3068\u9023\u643a\u3067\u304d\u308b\u304b<\/h3>\n<p>2\u3064\u3081\u306e\u6307\u6a19\u306f\u300c\u3059\u3067\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u30ab\u30fc\u30c8\u6a5f\u80fd\u3068\u9023\u643a\u3067\u304d\u308b\u304b\u300d\u3068\u3044\u3063\u305f\u70b9\u3067\u3059\u3002EC\u30b5\u30a4\u30c8\u304c\u3059\u3067\u306b\u69cb\u7bc9\u3055\u308c\u3066\u3044\u308b\u72b6\u614b\u3067CRM\u3092\u5c0e\u5165\u3059\u308b\u5834\u5408\u304c\u591a\u3044\u305f\u3081\u300c\u65e2\u5b58\u306e\u30ab\u30fc\u30c8\u6a5f\u80fd\u3068\u306e\u9023\u643a\u304c\u53ef\u80fd\u304b\u300d\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001CRM\u306e\u4e2d\u306b\u306f\u300c\u9023\u643a\u300d\u3084\u300c\u8a2d\u5b9a\u300d\u306b\u5c02\u9580\u7684\u306a\u77e5\u8b58\u304c\u6c42\u3081\u3089\u308c\u308b\u7a2e\u985e\u3082\u3042\u308b\u305f\u3081\u3001\u5c0e\u5165\u306e\u624b\u9806\u3092\u4e8b\u524d\u306b\u78ba\u8a8d\u3057\u305f\u3046\u3048\u3067\u5c0e\u5165\u3059\u308bCRM\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>futureshop\u3067\u306f\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30f3\u30b0\u30b9\u300d\u3092\u306f\u3058\u3081\u3068\u3057\u305fCRM\u3068\u9023\u643a\u3067\u304d\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3067\u7d39\u4ecb\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u305c\u3072\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<br \/>\n\u30ea\u30f3\u30af\uff1a<a href=\"https:\/\/www.future-shop.jp\/tieup\/crm.html\">futureshop\uff5cMA\uff0fCRM \u63d0\u643a\u30b5\u30fc\u30d3\u30b9\u4e00\u89a7<\/a><\/p>\n<h3>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u306f\u3055\u308c\u3066\u3044\u308b\u304b<\/h3>\n<p>3\u3064\u3081\u306e\u6307\u6a19\u306f\u300c\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u306e\u5145\u5b9f\u5ea6\u300d\u3067\u3059\u3002CRM\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u30c4\u30fc\u30eb\u306f\u3001\u60c5\u5831\u6f0f\u3048\u3044\u306e\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u7279\u306bEC\u30b5\u30a4\u30c8\u306b\u304a\u3044\u3066\u306f\u300c\u914d\u9001\u5148\u306e\u4f4f\u6240\u300d\u3084\u300c\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u60c5\u5831\u300d\u306a\u3069\u3001\u6a5f\u5bc6\u6027\u306e\u9ad8\u3044\u500b\u4eba\u60c5\u5831\u3092\u591a\u304f\u6271\u3044\u307e\u3059\u3002\u300c\u500b\u4eba\u60c5\u5831\u306f\u30cf\u30c3\u30ab\u30fc\u304b\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3055\u308c\u3084\u3059\u3044\u300d\u300cEC\u30b5\u30a4\u30c8\u3067\u306e\u60c5\u5831\u6f0f\u3048\u3044\u306f\u4fe1\u983c\u3092\u5927\u304d\u304f\u640d\u306a\u3046\u300d\u3068\u3044\u3063\u305f\u70b9\u304b\u3089\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u9762\u306b\u306f\u7d30\u5fc3\u306e\u6ce8\u610f\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306f\u6574\u3063\u3066\u3044\u308b\u304b<\/h3>\n<p>4\u3064\u3081\u306e\u6307\u6a19\u306f\u300c\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306e\u6709\u7121\u300d\u3067\u3059\u3002\u300c\u64cd\u4f5c\u304c\u7c21\u5358\u306a\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u300d\u300c\u793e\u5185\u306b\u77e5\u8b58\u3084\u7d4c\u9a13\u304c\u8c4a\u5bcc\u306a\u62c5\u5f53\u8005\u304c\u3044\u308b\u300d\u3068\u3044\u3063\u305f\u30b1\u30fc\u30b9\u3067\u306f\u3001\u30b5\u30dd\u30fc\u30c8\u304c\u5fc5\u8981\u306a\u5834\u9762\u306f\u5c11\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3057\u304b\u3057\u521d\u3081\u3066CRM\u3092\u5c0e\u5165\u3059\u308b\u969b\u306f\u3001\u4e0d\u660e\u70b9\u304c\u751f\u3058\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001CRM\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u5145\u5b9f\u3057\u3066\u3044\u308c\u3070\u300c\u5c0e\u5165\u65b9\u6cd5\u300d\u3084\u300c\u64cd\u4f5c\u65b9\u6cd5\u300d\u3068\u3044\u3063\u305f\u7591\u554f\u70b9\u304c\u89e3\u6d88\u3067\u304d\u308b\u305f\u3081\u3001\u554f\u984c\u306a\u304f\u4f7f\u3044\u3053\u306a\u305b\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306bCRM\u3092\u5229\u7528\u3057\u306a\u3044\u3068\u308f\u304b\u3089\u306a\u3044\u90e8\u5206\u304c\u591a\u3044\u305f\u3081\u300c\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u5229\u7528\u3057\u3066\u4f7f\u7528\u611f\u3092\u78ba\u304b\u3081\u308b\u300d\u300c\u30b5\u30dd\u30fc\u30c8\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3057\u3066\u554f\u3044\u5408\u308f\u305b\u308b\u300d\u3068\u3044\u3063\u305f\u65b9\u6cd5\u3067\u3001\u5c0e\u5165\u524d\u306b\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>CRM\u30c4\u30fc\u30eb\u5c0e\u5165\u5f8c\u306b\u5b9f\u65bd\u3059\u3079\u304d\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790<\/h2>\n<p>CRM\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u305f\u3089\u307e\u305a\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3064\u3044\u3066\u306e\u57fa\u790e\u77e5\u8b58\u304b\u3089\u3001EC\u30b5\u30a4\u30c8\u3067\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306f\uff1f<\/h3>\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306f\u3001\u5c5e\u6027\u3084\u7279\u5fb4\u306a\u3069\u304c\u4f3c\u3066\u3044\u308b\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u9867\u5ba2\u3092\u8cfc\u5165\u884c\u52d5\u3084\u5c5e\u6027\u306b\u3088\u3063\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\uff08\u7d30\u5206\u5316\uff09\u3057\u3001\u305d\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u5206\u6790\u3057\u307e\u3059\u3002\u305d\u308c\u306b\u3088\u308a\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u304c\u53ef\u8996\u5316\u3055\u308c\u3066\u3001\u898b\u3048\u3066\u3044\u306a\u304b\u3063\u305f\u60c5\u5831\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u7d30\u5206\u5316\u3055\u308c\u305f\u60c5\u5831\u3092\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u6d3b\u304b\u3059\u3053\u3068\u3067\u3001\u3088\u308a\u5f37\u304f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a34\u6c42\u3067\u304d\u3001LTV\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u306e\u7a2e\u985e<\/h3>\n<p>\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u306b\u306f\u3001\u57fa\u672c\u3068\u306a\u308b3\u3064\u306e\u8ef8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<\/h4>\n<p>\u5e74\u9f62\u3001\u6027\u5225\u3001\u4f4f\u6240\u3001\u8077\u696d\u3001\u5e74\u53ce\u3001\u5bb6\u65cf\u69cb\u6210\u306a\u3069\u4e00\u822c\u7684\u306a\u5c5e\u6027<\/p>\n<h4>\u5fc3\u7406\u7684\u50be\u5411<\/h4>\n<p>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u8da3\u5473\u55dc\u597d\u3001\u8208\u5473\u95a2\u5fc3\u3001\u8cfc\u8cb7\u610f\u5411\u306a\u3069\u5fc3\u7406\u7684\u306a\u50be\u5411<\/p>\n<h4>\u904e\u53bb\u306e\u884c\u52d5<\/h4>\n<p>\u8cfc\u5165\u5c65\u6b74\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u5229\u7528\u983b\u5ea6\u3001\u6c7a\u6e08\u65b9\u6cd5\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6642\u306e\u884c\u52d5\u306a\u3069\u3001\u305d\u306eEC\u30b5\u30a4\u30c8\u3067\u306e\u884c\u52d5\u5c65\u6b74<\/p>\n<h3>EC\u30b5\u30a4\u30c8\u3067\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n<p>EC\u30b5\u30a4\u30c8\u3067\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790\u3092\u884c\u3046\u3068\u304d\u306f\u3001\u9867\u5ba2\u5168\u4f53\u304b\u3089\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u3092\u76ee\u7684\u3068\u3059\u308b\u5834\u5408\u306f\u3001\u5bfe\u8c61\u3068\u306a\u308b\u512a\u826f\u9867\u5ba2\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u304a\u5f97\u610f\u69d8\u306e\u305f\u3081\u306e\u7279\u5225\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u306f\u52b9\u679c\u7684\u3067\u3059\u304c\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u306f\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u30b3\u30b9\u30c8\u3092\u304b\u3051\u308b\u3079\u304d\u9867\u5ba2\u3092\u62bd\u51fa\u3057\u307e\u3059\u3002<br \/>\n\u512a\u826f\u9867\u5ba2\u3092\u62bd\u51fa\u3059\u308b\u306b\u306f\u3001\u6700\u65b0\u8cfc\u5165\u65e5\u3084\u8cfc\u5165\u983b\u5ea6\u306a\u3069\u904e\u53bb\u306e\u884c\u52d5\u3092\u5206\u6790\u3057\u3066\u9867\u5ba2\u305d\u308c\u305e\u308c\u306e\u683c\u4ed8\u3051\u3092\u884c\u3044\u307e\u3059\u3002<br \/>\n\u683c\u4ed8\u3051\u4e0a\u4f4d\u306e\u9867\u5ba2\u304b\u3089\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u80b2\u6210\u3057\u3066\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306b\u306a\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u597d\u307f\u3084\u884c\u52d5\u3001\u7279\u6027\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<br \/>\n\u8cfc\u5165\u5c65\u6b74\u3084\u95b2\u89a7\u5c65\u6b74\u304b\u3089\u3001\u9867\u5ba2\u306e\u597d\u307f\u3084\u884c\u52d5\u3001\u7279\u6027\u3092\u7406\u89e3\u3057\u3001\u540c\u3058\u3088\u3046\u306a\u5fc3\u7406\u7684\u50be\u5411\u3092\u6301\u3064\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u904e\u53bb\u306e\u884c\u52d5\u304b\u3089\u3001\u65b0\u898f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3046\u3088\u3046\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3055\u307e\u3056\u307e\u306a\u89d2\u5ea6\u304b\u3089\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4e00\u4eba\u306e\u9867\u5ba2\u304c\u3044\u304f\u3064\u304b\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u304b\u308c\u308b\u305f\u3081\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u65b9\u6cd5\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>CRM\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3067\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3092<\/h2>\n<p>CRM\u30b7\u30b9\u30c6\u30e0\u3092\u53d6\u308a\u5165\u308c\u3066\u3046\u307e\u304fPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u305b\u308b\u3068\u3001\u52b9\u679c\u3092\u65e9\u304f\u5b9f\u611f\u3067\u304d\u307e\u3059\u3002LTV\u3082\u5411\u4e0a\u3057\u3001\u77ed\u671f\u7684\u306a\u5229\u76ca\u3082\u4e0a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<br 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